The Numbers Bankability Index™

The Numbers Bankability Index estimates how much someone adds in value to the film industry each year based on analysis of the Hollywood Creative Graph™, a network of over 70,000 people with over 2.5 million connections that represent all the films they have worked on together. By using an analytical technique called graph analysis, the Bankability Index measures the influence of each person in the Hollywood Creative Graph, which we translate below into an estimate of the annual value added by the 14 biggest players in the industry today. In simple terms, if the film business returned to the studio system that existed in the 1950s, this is how much we would pay everyone each year.

The Numbers Bankability Index Top 250

The complete top 250 people, ranked by worldwide and domestic box office, and by the value they bring to each movie. See our Top 250 Edition page for more details and to manage your subscription.

This chart is based on the worldwide box office earnings for every film a person has worked on, adjusted to reflect their performance over roughly the past decade. It is therefore a reflection of the most consistent performers over time. We have other versions of the Index that reflect more recent performance at the box office. Please contact us research@the-numbers.com for more details.

Does the Index suggest that people are overpaid?

No, not really. The fundamental goal behind building The Numbers Bankability Index is to assess the value someone would bring to an average non-franchise film — regardless of whether they are in a lead role, or even an acting role. It looks at the value each person brings to a film as part of a team.

This can be very different from deciding how much they should be paid for a particular role, particularly in established franchises. Johnny Depp, for example, is measured as being worth about $9.3 million to an average movie (like, for example, The Rum Diary), but is clearly worth far more playing Captain Jack Sparrow in Pirates of the Caribbean. Our Under the Covers article shows how we go about assessing the value of Johnny Depp playing Jack Sparrow.

The system can be applied to any segment of the movie industry: domestic box office, indie films, specific genres and budget ranges, and to individual film projects. For example, we can provide an analysis of the technical people who have the most success in a particular budget range, the "hot" actors and actresses who have been driving domestic box office results over the past 3 years, or screenwriters who specialize in a particular genre. The list is virtually limitless, and we will be happy to discuss the specifics of your project and see how we can help. For more information, see

- Introducing The Numbers Bankability Index
- Analysis: The Numbers Bankability Index Under the Covers
- Bankability Index Top 250 Edition
- Analysis: DiCaprio and Lasseter Big Gainers in February Bankability Index

In the Press:
- USA Today
- Variety
- TIME

For more information, email us at research@the-numbers.com.

Bankability Index for March, 2014

  1
Steven Spielberg
Executive Producer in 36 films, with $8,608,453,804 worldwide aggregate box office (rank #3)
Best-Known Technical Roles: Lincoln (Director), War of the Worlds (Director), Jurassic Park (Director), Lincoln (Producer), Super 8 (Producer)
Best-Known Acting Roles: Drew: The Man Behind the Poster, Austin Powers in Goldmember, Paul, Gremlins, The Blues Brothers
Most productive collaborators: Kathleen Kennedy, Tom Cruise, John Williams, Michael Kahn, Gerald R. Molen

Full Information...

$26,184,109

2.4 movies/year
$10,910,045/movie
-0.61% from last month

 
  2
Samuel L. Jackson
Supporting Actor in 51 films, with $9,346,603,860 worldwide aggregate box office (rank #1)
Best-Known Acting Roles: The Incredibles, Django Unchained, S.W.A.T., xXx, Jumper
Best-Known Technical Roles: Eve's Bayou (Producer), The Samaritan (Executive Producer)
Most productive collaborators: Chris Evans, Robert Downey, Jr., Stan Lee, Joss Whedon, Quentin Tarantino

Full Information...

$22,755,418

3.8 movies/year
$5,988,268/movie
+2.46% from last month
+2 place from last month

 
  3
Brad Pitt
Leading Actor in 28 films, with $4,949,584,669 worldwide aggregate box office (rank #13)
Best-Known Acting Roles: World War Z, Mr. And Mrs. Smith, The Curious Case of Benjamin Button, Inglourious Basterds, Troy
Best-Known Technical Roles: Eat Pray Love (Executive Producer), The Departed (Producer), Moneyball (Producer), World War Z (Producer), 12 Years a Slave (Producer)
Most productive collaborators: Marc Forster, Mireille Enos, Matthew Michael Carnahan, James Badge Dale, Drew Goodard

Full Information...

$22,426,229

2.2 movies/year
$10,193,740/movie
-0.01% from last month
-1 place from last month

 
  4
Tom Hanks
Leading Actor in 37 films, with $8,385,051,404 worldwide aggregate box office (rank #1)
Best-Known Acting Roles: The Da Vinci Code, Forrest Gump, The Polar Express, Cast Away, Captain Phillips
Best-Known Technical Roles: My Big Fat Greek Wedding (Producer), Cast Away (Producer), Where the Wild Things Are (Producer), Charlie Wilson's War (Producer), Larry Crowne (Director)
Most productive collaborators: Ron Howard, Robert Zemeckis, Steven Spielberg, Gary Goetzman, Akiva Goldsman

Full Information...

$22,145,234

2.0 movies/year
$11,072,617/movie
-0.54% from last month
-1 place from last month

 
  5
$21,916,105

2.6 movies/year
$8,429,271/movie
-0.17% from last month

 
  6
Hans Zimmer
Composer in 86 films, with $23,167,294,703 worldwide aggregate box office (rank #1)
Best-Known Technical Roles: The Lion King (Composer), Something's Gotta Give (Composer), Megamind (Composer), Spirit: Stallion of the Cimarron (Composer), Driving Miss Daisy (Composer)
Most productive collaborators: Christopher Nolan, Emma Thomas, Tom McGrath, Ken Watanabe, Joseph Gordon-Levitt

Full Information...

$21,209,913

4.0 movies/year
$5,302,478/movie
+1.39% from last month
+1 place from last month

 
  7
$21,143,440

1.4 movies/year
$15,102,457/movie
-0.37% from last month
-1 place from last month

 
  8
Leonardo DiCaprio
Leading Actor in 19 films, with $5,822,052,431 worldwide aggregate box office (rank #9)
Best-Known Acting Roles: Titanic, Inception, The Great Gatsby, Django Unchained, The Wolf of Wall Street
Best-Known Technical Roles: The Wolf of Wall Street (Producer), Red Riding Hood (Producer), The Ides of March (Executive Producer), Runner Runner (Producer), Out of the Furnace (Producer)
Most productive collaborators: Christopher Nolan, James Cameron, Martin Scorsese, Joseph Gordon-Levitt, Kate Winslet

Full Information...

$20,343,161

1.8 movies/year
$11,301,756/movie
+1.72% from last month

 
  9
Adam Sandler
Leading Actor in 24 films, with $2,837,344,206 worldwide aggregate box office (rank #46)
Best-Known Acting Roles: Hotel Transylvania, Grown Ups, The Longest Yard, Click, Just Go With It
Best-Known Technical Roles: Grown Ups (Screenwriter), Grown Ups (Producer), Just Go With It (Producer), You Don't Mess With the Zohan (Screenwriter), Click (Producer)
Most productive collaborators: Dennis Dugan, Jack Giarraputo, Kevin James, Allen Covert, Barry Bernardi

Full Information...

$19,284,242

2.0 movies/year
$9,642,121/movie
-0.93% from last month

 
10
Robert Downey, Jr.
Leading Actor in 30 films, with $5,725,206,429 worldwide aggregate box office (rank #10)
Best-Known Acting Roles: Marvel's The Avengers, Iron Man, Sherlock Holmes, Due Date, Iron Man 3
Best-Known Technical Roles: A Guide to Recognizing Your Saints (Co-Producer)
Most productive collaborators: Joss Whedon, Chris Evans, Mark Ruffalo, Stan Lee, Zak Penn

Full Information...

$18,302,827

2.6 movies/year
$7,039,549/movie
-1.23% from last month

 
11
John Lasseter
Executive Producer in 17 films, with $9,670,027,597 worldwide aggregate box office (rank #2)
Best-Known Technical Roles: Frozen (Executive Producer), Cars (Director), Wreck-It Ralph (Executive Producer), Up (Executive Producer), Finding Nemo (Executive Producer)
Best-Known Acting Roles: The Boys: The Sherman Brothers' Story
Most productive collaborators: Andrew Stanton, Bob Peterson, Brad Bird, Pete Docter, John Ratzenberger

Full Information...

$17,533,047

1.9 movies/year
$9,227,919/movie
+0.45% from last month

 
12
Kathleen Kennedy
Executive Producer in 31 films, with $5,254,626,107 worldwide aggregate box office (rank #11)
Best-Known Technical Roles: War of the Worlds (Producer), The Sixth Sense (Producer), Lincoln (Producer), Twister (Producer), Jurassic Park (Producer)
Best-Known Acting Roles: Contact
Most productive collaborators: Steven Spielberg, Frank Marshall, Michael Kahn, John Williams, Colin Wilson

Full Information...

$17,226,762

1.7 movies/year
$10,133,389/movie
-0.86% from last month

 
13
Will Smith
Leading Actor in 18 films, with $5,684,933,368 worldwide aggregate box office (rank #11)
Best-Known Acting Roles: I am Legend, Hancock, Independence Day, Hitch, The Pursuit of Happyness
Best-Known Technical Roles: Hancock (Producer), Hitch (Producer), After Earth (Producer), The Pursuit of Happyness (Producer), Seven Pounds (Producer)
Most productive collaborators: James Lassiter, Akiva Goldsman, Peter Berg, Charlize Theron, Jaden Smith

Full Information...

$17,043,656

1.5 movies/year
$11,362,437/movie
-0.18% from last month

 
14
Morgan Freeman
Actor in 69 films, with $8,903,952,225 worldwide aggregate box office (rank #13)
Best-Known Acting Roles: Bruce Almighty, Wanted, Oblivion, Red, The Bucket List
Best-Known Technical Roles: Along Came a Spider (Executive Producer), Invictus (Executive Producer), Bopha! (Director)
Most productive collaborators: Tom Cruise, Jim Carrey, Joseph Kosinski, Timur Bekmambetov, James McAvoy

Full Information...

$16,280,612

2.7 movies/year
$6,029,856/movie
+10.47% from last month
+3 place from last month

 

Image attributions

Steven Spielberg: By Romain DUBOIS (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Samuel L. Jackson: By pinguino k (originally posted to Flickr as samuel l jackson) [CC-BY-2.0], via Wikimedia Commons

Brad Pitt: By Blake Nelson Boyd (Blake Nelson Boyd) [GFDL], via Wikimedia Commons

Tom Hanks: By Yeoman 1st Class Donna Lou Morgan [Public domain], via Wikimedia Commons

Johnny Depp: By Arnold WellsUploaded by MyCanon (Johnny Depp) [CC-BY-SA-2.0], via Wikimedia Commons

Hans Zimmer: Richard Yaussi [CC-BY-2.0], via Wikimedia Commons

Tom Cruise: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons

Leonardo DiCaprio: By Siebbi (Leonardo DiCaprio) [CC-BY-3.0], via Wikimedia Commons

Adam Sandler: Angela George [CC-BY-SA-3.0], via Wikimedia Commons

Robert Downey, Jr.: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons

John Lasseter: Vanessa Lua [CC-BY-2.0], via Wikimedia Commons

Kathleen Kennedy: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons

Will Smith: By Walmart Stores [CC-BY-2.0], via Wikimedia Commons

Morgan Freeman: By David Sifry (David Sifry's flickr account) [CC-BY-2.0], via Wikimedia Commons