The Numbers Bankability Index™
The Numbers Bankability Index estimates how much someone adds in value to the film industry each year based on analysis of the
Hollywood Creative Graph™, a network of over 100,000 people with over 4 million connections that represent all the
films they have worked on together. By using an analytical technique called graph analysis, the Bankability Index measures the influence of each person
in the Hollywood Creative Graph, which we translate below into an estimate of the annual value added by the 29 biggest
players in the industry today. In simple terms, if the film business returned to the studio system that existed in the 1950s,
this is how much we would pay everyone each year.
The Numbers Bankability Index Top 250
The complete top 250 people, ranked by worldwide and domestic box office, and by the value they bring to each movie.
See our Top 250 Edition page for more details and to manage your subscription.
This chart is based on the worldwide box office earnings for every film a person has worked on, adjusted to reflect their performance over roughly the past decade.
It is therefore a reflection of the most consistent performers over time. We have other versions of the Index that reflect more recent performance at the box
office. Please contact us email@example.com for more details.
Does the Index suggest that people are overpaid?
The fundamental goal behind building The Numbers Bankability Index is to assess the value
someone would bring to an average non-franchise film — regardless of whether they are in a lead role, or even an acting role.
It looks at the value each person brings to a film as part of a team.
This is different from deciding how much they should be paid for a specific role, particularly in established franchises.
Johnny Depp, for example, is measured as being worth about $7 million to an average
movie (like, for example, The Rum Diary), but is clearly worth far more playing Captain Jack Sparrow in
Pirates of the Caribbean. Our Under the
Covers article shows how we go about assessing the value of Johnny Depp playing Jack Sparrow.
The system can be applied to any segment of the movie industry: domestic box office, indie films, specific genres and budget ranges, and to individual
film projects. For example, we can provide an analysis of the technical people who have the most success in a particular budget range,
the "hot" actors and actresses who have been driving domestic box office results over the past 3 years, or screenwriters who specialize
in a particular genre. The list is virtually limitless, and we will be happy to discuss the specifics of your project and see how we
can help. For more information, see
- Introducing The Numbers Bankability Index
- Analysis: The Numbers Bankability Index Under the Covers
- Bankability Index Top 250 Edition
- Analysis: DiCaprio and Lasseter Big Gainers in February Bankability Index
- Analysis: Sandra Bullock is Hollywood's Top Actress
In the Press:
- USA Today
For more information, email us at firstname.lastname@example.org.
Steven Spielberg: By Romain DUBOIS (Own work) [CC-BY-SA-3.0 (creativecommons.org)], via Wikimedia Commons
Samuel L. Jackson: By pinguino k (originally posted to Flickr as samuel l jackson) [CC-BY-2.0], via Wikimedia Commons
Brad Pitt: By Blake Nelson Boyd (Blake Nelson Boyd) [GFDL], via Wikimedia Commons
Johnny Depp: By Arnold WellsUploaded by MyCanon (Johnny Depp) [CC-BY-SA-2.0], via Wikimedia Commons
Hans Zimmer: Richard Yaussi [CC-BY-2.0], via Wikimedia Commons
Tom Cruise: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons
Tom Hanks: By Yeoman 1st Class Donna Lou Morgan [Public domain], via Wikimedia Commons
Adam Sandler: Angela George [CC-BY-SA-3.0], via Wikimedia Commons
Morgan Freeman: By David Sifry (David Sifry's flickr account) [CC-BY-2.0], via Wikimedia Commons
Leonardo DiCaprio: By Siebbi (Leonardo DiCaprio) [CC-BY-3.0], via Wikimedia Commons
Bruce Berman: By Rbush (Own work) [CC0], via Wikimedia Commons
Robert Downey, Jr.: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
John Lasseter: Vanessa Lua [CC-BY-2.0], via Wikimedia Commons
Bradley Cooper: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
Thomas Tull: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons
Stan Lee: By Edward Liu (Stan "The Man" Lee) [CC-BY-SA-2.0], via Wikimedia Commons
Harvey Weinstein: By David Shankbone (Own work) [CC-BY-3.0], via Wikimedia Commons
Will Smith: By Walmart Stores [CC-BY-2.0], via Wikimedia Commons
Angelina Jolie: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons
Mark Wahlberg: By Eva RinaldiUploaded by MyCanon (Mark Wahlberg) [CC-BY-SA-2.0], via Wikimedia Commons
George Clooney: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
James Newton Howard: By JNH et HZ.jpg: Yann de la marnederivative work: Butko [CC-BY-2.0], via Wikimedia Commons
Kathleen Kennedy: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
Denzel Washington: Falkenauge at the German language Wikipedia [GFDL or CC-BY-SA-3.0], via Wikimedia Commons
Liam Neeson: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
Helena Bonham Carter: David Torcivia [CC-BY-SA-3.0], via Wikimedia Commons
Danny Elfman: The Kuhnster [CC-BY-SA-2.0], via Wikimedia Commons
Matt Damon: By nicolas genin from Paris, France [CC-BY-SA-2.0], via Wikimedia Commons
Ben Stiller: By Jiyang ChenUploaded by MyCanon (This file was derived from:Benstillernyc2.jpg) [CC-BY-SA-3.0 or GFDL], via Wikimedia Commons