See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending July 18, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new The Bounty Hunter 532,616   532,616  $9,230,235  $9,230,235 1
2 new Our Family Wedding 190,890   190,890  $3,378,753  $3,378,753 1
3 (2) Percy Jackson & The Olympians: The Lightning Thief 153,737 -47% 1,306,942  $3,073,203  $25,235,381 3
4 (1) Brooklyn's Finest 110,944 -63% 408,379  $1,773,995  $6,399,109 2
5 (3) Hot Tub Time Machine 110,891 -44% 741,749  $2,216,711  $14,271,782 3
6 (4) The Book of Eli 95,285 -39% 1,507,533  $2,026,893  $29,291,724 5
7 (5) Alice in Wonderland 79,520 -25% 3,625,806  $1,659,980  $64,074,763 7
8 new Psych: The Complete Fourth Season 70,944   70,944  $2,482,331  $2,482,331 1
9 (9) Avatar 60,505 -22% 7,933,505  $1,287,504  $138,116,294 13
10 (6) The Crazies 60,452 -41% 410,972  $932,170  $6,440,359 3
11 (7) Green Zone 54,646 -34% 546,136  $998,929  $10,314,096 4
12 (10) The Girl with the Dragon Tattoo 53,688 -21% 121,890  $889,073  $1,975,531 2
13 (8) The Twilight Saga: New Moon 52,463 -34% 7,123,892  $1,056,080  $158,807,117 18
14 (29) The Blind Side 52,296 +90% 5,128,792  $989,440  $82,639,337 17
15 (24) From Paris with Love 49,906 +49% 583,695  $801,490  $10,400,679 6
16 (12) Remember Me 48,255 -20% 417,623  $964,617  $7,561,021 4
17 (11) Shutter Island 47,829 -25% 1,013,490  $860,444  $17,910,456 6
18 (13) Toy Story 46,497 -23% 827,663  $894,049  $16,990,660 716
19 (16) The Hangover 46,125 -4% 9,013,659  $465,341  $163,533,043 31
20 (14) Toy Story 2 45,539 -19% 1,697,171  $883,188  $33,109,189 487
21 (21) Robots 45,272 +16% 1,629,785  $457,369  $19,965,872 251
22 (17) She's Out of My League 45,219 -2% 305,467  $768,271  $5,790,449 4
23 (18) The Wolfman 40,639 -6% 908,082  $612,023  $16,449,452 7
24 (27) The Shawshank Redemption 34,838 +22% 173,832  $225,705  $1,150,014 672
25 (-) Matilda 32,164 +59% 740,002  $254,739  $6,137,556 678
26 (-) It’s Complicated 31,540 +40% 1,596,157  $472,785  $27,285,993 12
27 (-) Dear John 28,330 +6% 958,555  $495,492  $16,967,160 8
28 (-) Jillian Michaels: 30 Day Shred 27,836 +8% 798,866  $272,236  $7,210,034 122
29 (30) The Princess and the Frog 26,330 -4% 4,135,088  $447,347  $65,732,364 18
30 (-) Message in a Bottle 24,660 +13% 194,061  $273,859  $1,951,303 572

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.