See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending August 29, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Lost: The Complete Sixth and Final Season 338,937   338,937  $12,876,217  $12,876,217 1
2 new The Back-up Plan 277,183   277,183  $4,709,339  $4,709,339 1
3 (1) The Last Song 204,244 -73% 965,124  $3,674,350  $17,362,581 2
4 new NCIS: Season Seven 132,491   132,491  $5,033,333  $5,033,333 1
5 (2) Dexter: Season Four 120,526 -67% 487,042  $3,700,148  $14,691,963 2
6 (3) Date Night 104,596 -53% 949,691  $1,978,956  $16,337,120 3
7 (-) The Simpsons: Season 13 89,344   89,344  $2,691,041  $2,691,041 460
8 (5) Diary of a Wimpy Kid 87,954 -27% 1,109,712  $1,758,200  $19,324,615 4
9 new Gossip Girl: The Complete Third Season 64,059   64,059  $2,369,542  $2,369,542 1
10 (4) Furry Vengeance 59,551 -67% 241,477  $803,343  $3,257,525 2
11 (7) Clash of the Titans 59,077 -47% 1,484,019  $1,066,931  $25,124,875 5
12 (8) Kick-Ass 58,907 -45% 796,283  $1,325,443  $17,600,597 4
13 (6) Death at a Funeral (2010) 50,603 -55% 488,787  $942,734  $8,387,480 3
14 (14) Hot Tub Time Machine 48,468 +12% 1,099,071  $750,769  $20,122,214 9
15 (10) Letters to God 43,418 -15% 159,764  $656,914  $2,482,383 3
16 (11) The Book of Eli 41,994 -11% 1,826,542  $881,324  $35,879,730 11
17 (17) Avatar 39,723 -4% 8,231,385  $949,777  $144,576,128 19
18 (13) Alice in Wonderland 39,690 -8% 3,927,783  $835,129  $70,199,363 13
19 new George A. Romero's Survival of the Dead 36,944   36,944  $606,620  $606,620 1
20 (16) Cop Out 35,453 -16% 624,730  $589,583  $10,704,779 6
21 (9) One Tree Hill: The Complete Seventh Season 33,928 -54% 107,733  $1,254,997  $4,006,447 2
22 (12) Percy Jackson & The Olympians: The Lightning Thief 33,667 -25% 1,695,064  $365,287  $31,577,442 9
23 new City Island 33,318   33,318  $516,096  $516,096 1
24 new Lost: The Complete Collection 31,657   31,657  $4,716,576  $4,716,576 1
25 (20) Dora the Explorer: Save the Day! 26,448 -28% 147,221  $158,424  $1,141,537 242
26 (21) Repo Men 26,441 -27% 306,953  $488,894  $5,644,153 5
27 (28) The Twilight Saga: New Moon 26,330 -8% 7,304,720  $466,041  $162,091,023 24
28 (23) The Shawshank Redemption 24,334 -29% 353,244  $157,341  $2,225,236 678
29 (24) The Losers 22,574 -34% 391,514  $381,952  $6,780,787 6
30 (29) Shutter Island 20,859 -25% 1,202,554  $357,315  $21,537,069 12

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.