See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending November 7, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Toy Story 3 3,859,736   3,859,736  $73,096,452  $73,096,452 1
2 new The Pacific 292,954   292,954  $12,594,092  $12,594,092 1
3 (2) How to Train Your Dragon 225,409 -32% 3,847,166  $4,863,177  $81,931,202 4
4 (1) Sex and the City 2 200,320 -73% 947,366  $3,403,437  $16,095,749 2
5 new Cars Toons: Mater's Tall Tales 135,477   135,477  $2,166,277  $2,166,277 1
6 (3) Predators 86,458 -45% 924,771  $1,296,005  $15,538,943 3
7 (7) The Karate Kid 86,072 n/c 2,011,311  $1,579,421  $35,007,034 5
8 (5) Iron Man 2 63,300 -36% 4,506,021  $1,683,217  $101,835,458 6
9 (10) Tinker Bell and the Great Fairy Rescue 49,791 -19% 1,900,395  $932,934  $35,375,966 7
10 (4) The Girl Who Played with Fire 47,861 -56% 157,751  $621,714  $2,143,690 2
11 (9) The Hangover 45,931 -31% 9,390,206  $641,169  $168,872,074 47
12 (-) Toy Story 2 44,773 +113% 2,001,547  $733,525  $38,826,642 503
13 (-) Toy Story 42,071 +111% 1,134,666  $693,044  $22,671,682 732
14 (8) The Blind Side 40,913 -40% 5,540,763  $429,177  $88,669,585 33
15 (12) Robin Hood 35,510 -36% 1,574,805  $735,057  $36,309,367 7
16 new Centurion 30,106   30,106  $631,925  $631,925 1
17 (-) Modern Family: Season 1 25,474 +49% 286,871  $702,063  $9,397,612 59
18 (21) Get Him to the Greek 23,544 -25% 853,542  $443,866  $15,808,689 6
19 (-) Alvin and the Chipmunks 23,525 +6,224% 8,494,560  $172,909  $137,684,992 136
20 (6) Star Wars: The Clone Wars: The Complete Season Two 23,158 -74% 111,160  $671,350  $3,222,528 2
21 (-) Barbie Fairytopia: Mermaidia 21,229 +4,747% 1,558,420  $140,748  $18,296,352 243
22 (18) Prince of Persia: The Sands of Time 20,843 -52% 1,269,025  $413,423  $28,365,790 8
23 new V: The Complete First Season 20,457   20,457  $552,134  $552,134 1
24 (-) Barbie: A Fashion Fairytale 19,685 -19% 701,661  $245,866  $9,614,145 8
25 (-) Diary of a Wimpy Kid 19,006 +5% 1,488,731  $341,918  $26,154,447 14
26 (14) It’s Complicated 18,527 -61% 1,812,030  $219,545  $30,469,947 28
27 (-) Marmaduke 16,365 +20% 643,805  $276,896  $11,294,150 10
28 (13) A Nightmare on Elm Street 16,211 -70% 513,858  $263,915  $8,432,772 5
29 (-) Bones: The Complete Fifth Season 16,176 -35% 330,683  $642,187  $12,911,983 5
31 (20) Letters to Juliet 15,825 -57% 942,948  $248,452  $16,073,419 8

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.