See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending October 11, 2009

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (-) Snow White and the Seven Dwarfs 1,007,076   1,007,076  $20,735,720  $20,735,720 418
2 (1) Monsters vs. Aliens 59,417 -78% 330,476  $1,394,169  $8,025,031 2
3 (3) X-Men Origins: Wolverine 44,412 -39% 964,508  $1,003,956  $22,554,454 4
4 (2) The Wizard of Oz 36,053 -73% 169,306  $1,749,551  $8,331,826 655
5 new Year One 31,219   31,219  $713,362  $713,362 1
6 (5) The Dark Knight 30,112 +35% 145,023  $559,469  $2,774,591 44
8 (-) Watchmen 24,371 +315% 1,257,527  $847,709  $83,379,977 12
7 new Trick 'r Treat 24,371   24,371  $561,513  $561,513 1
9 (12) Observe and Report 18,832 +58% 58,358  $342,560  $1,289,745 3
10 (-) Interview with the Vampire 17,825 +369% 32,215  $180,213  $336,299 655
11 (9) Gladiator 17,422 +12% 175,802  $349,494  $3,990,861 464
12 (13) Braveheart 14,200 +22% 147,262  $288,113  $3,280,680 476
13 (-) Gran Torino 11,984 +790% 84,332  $218,472  $1,680,559 18
14 (-) Bullitt 10,876 +42% 33,084  $92,341  $303,576 621
15 (-) Pinocchio 10,574   10,574  $247,227  $247,227 520
16 (-) Terminator 3: The Rise of the Machines 8,862 +52% 31,286  $114,855  $405,461 280
17 (4) Superman/Batman: Public Enemies 8,661 -84% 61,761  $172,351  $1,233,829 2
18 (11) Ghosts of Girlfriends Past 6,647 -46% 42,234  $166,101  $1,055,404 3
19 new My Life in Ruins 5,136   5,136  $138,623  $138,623 1
- (-) RoboCop 3,112 -8% 78,287  $40,456  $1,019,400 879

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.