See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending October 18, 2009

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Snow White and the Seven Dwarfs 311,295 -69% 1,318,371  $12,448,687  $33,184,407 419
2 new The Proposal 100,424   100,424  $2,610,014  $2,610,014 1
3 new Drag Me to Hell 51,986   51,986  $938,872  $938,872 1
4 new Land of the Lost 37,729   37,729  $945,488  $945,488 1
5 (3) X-Men Origins: Wolverine 29,884 -33% 994,392  $731,210  $23,285,664 5
6 (2) Monsters vs. Aliens 27,643 -53% 358,119  $658,635  $8,683,666 3
7 (4) The Wizard of Oz 15,969 -56% 185,275  $777,609  $9,109,435 656
8 (6) The Dark Knight 14,164 -53% 159,187  $263,155  $3,037,746 45
9 (5) Year One 9,930 -68% 41,149  $228,298  $941,660 2
10 (15) Pinocchio 9,837 -7% 20,411  $208,936  $456,163 521
11 (10) Interview with the Vampire 9,028 -49% 41,243  $86,123  $422,422 656
12 (11) Gladiator 8,436 -52% 184,238  $163,660  $4,154,521 465
13 (8) Watchmen 7,689 -68% 1,265,216  $235,142  $83,615,119 13
14 (-) The Nightmare Before Christmas 7,689   7,689  $167,120  $167,120 620
15 (-) Disney Nature Earth 7,191 +243% 113,415  $179,701  $2,842,773 7
16 (-) Transformers 6,755   6,755  $137,376  $137,376 105
17 (14) Bullitt 6,693 -38% 39,777  $56,822  $360,398 622
- (-) 300 6,560 +244% 64,036  $93,810  $1,298,346 116
18 (16) Terminator 3: The Rise of the Machines 6,537 -26% 37,823  $84,722  $490,183 281
- (-) Gremlins 6,349 +143% 17,828  $108,880  $305,736 426

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.