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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending April 25, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Avatar 2,621,929   2,621,929 $53,172,720 $53,172,720 1
2 new Crazy Heart 78,396   78,396 $1,643,173 $1,643,173 1
3 (1) Sherlock Holmes 51,914 -31% 654,686 $1,297,336 $15,500,115 4
4 new The Lovely Bones 40,902   40,902 $899,028 $899,028 1
5 (4) The Blind Side 31,988 +17% 408,662 $735,393 $9,527,141 5
6 (3) Alvin and the Chipmunks: The Squeakquel 23,597 -15% 265,535 $471,711 $5,959,761 4
7 (9) The Twilight Saga: New Moon 19,402 +3% 601,802 $387,851 $12,465,132 6
8 new The Young Victoria 18,616   18,616 $418,667 $418,667 1
9 (-) X-Men Origins: Wolverine 16,518 +435% 1,399,176 $231,089 $29,990,412 32
10 (11) The Princess and the Frog 15,207 -14% 297,783 $410,442 $8,161,639 6
11 (10) 2012 14,683 -19% 813,201 $293,509 $19,017,182 8
12 (19) Iron Man 12,585 +14% 177,258 $213,824 $3,312,988 82
13 (5) The Hurt Locker 12,061 -55% 494,407 $241,097 $11,593,995 15
- (-) Planet Earth - The Complete BBC Series 9,490 +132% 258,284 $260,873 $9,783,722 157
14 (-) Australia 8,915   8,915 $159,749 $159,749 60
15 (-) Minority Report 8,652   8,652 $164,308 $164,308 360
16 (6) Lord of the Rings - The Motion Picture Trilogy 8,390 -68% 156,911 $402,644 $7,530,147 280
17 new The Drawn Together Movie: The Movie 7,341   7,341 $220,169 $220,169 1
18 (22) The Dark Knight 7,079 -26% 647,620 $88,065 $10,396,605 72
- (-) The Wizard of Oz 5,985 -10% 321,632 $128,312 $4,325,133 683

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.