See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending May 2, 2010

← Previous Chart Chart Index Next Chart →
  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Avatar 1,006,604 -62% 3,628,533  $32,861,578  $118,536,506 2
2 new It’s Complicated 135,086   135,086  $3,375,806  $3,375,806 1
3 new The Imaginarium of Doctor Parnassus 42,781   42,781  $983,528  $983,528 1
4 (3) Sherlock Holmes 37,446 -28% 692,131  $935,767  $16,435,882 5
5 (5) The Blind Side 27,279 -15% 435,942  $600,956  $10,128,097 6
6 (2) Crazy Heart 24,762 -68% 103,158  $618,814  $2,261,987 2
7 (6) Alvin and the Chipmunks: The Squeakquel 17,213 -27% 282,748  $344,086  $6,303,847 5
8 (12) Iron Man 15,502 +23% 192,760  $365,220  $3,678,208 83
9 (7) The Twilight Saga: New Moon 14,998 -23% 616,800  $299,818  $12,764,950 7
10 (10) The Princess and the Frog 14,193 -7% 311,976  $383,072  $8,544,711 7
11 (18) The Dark Knight 12,683 +79% 660,303  $120,487  $10,544,870 73
12 (11) 2012 11,777 -20% 824,978  $233,177  $18,845,931 9
13 (-) Tombstone 11,375   11,375  $187,568  $187,568 808
14 (4) The Lovely Bones 11,073 -73% 51,975  $307,930  $1,206,958 2
15 (13) The Hurt Locker 9,059 -25% 503,466  $181,098  $11,775,093 16
16 (-) Armageddon 8,254   8,254  $156,746  $156,746 599
17 (16) Lord of the Rings - The Motion Picture Trilogy 7,449 -11% 164,360  $357,471  $7,887,618 281
18 (8) The Young Victoria 7,248 -61% 25,864  $159,374  $578,041 2
- (-) The Passion of the Christ 7,201 +114% 70,294  $93,541  $913,119 296
19 (20) Toy Story 7,147 +30% 335,274  $166,404  $8,828,161 705

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.