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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending September 12, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Killers 46,151   46,151 $938,711 $938,711 1
2 new Smallville: The Complete Ninth Season 20,330   20,330 $927,636 $927,636 1
3 new The Office: Season Six 17,408   17,408 $668,821 $668,821 1
4 new Supernatural: The Complete Fifth Season 16,965   16,965 $785,654 $785,654 1
5 (5) Avatar 15,221 -24% 4,919,726 $410,804 $99,623,072 21
6 new Chuck: The Complete Third Season 13,638   13,638 $490,272 $490,272 1
7 new MacGruber 11,829   11,829 $315,348 $315,348 1
8 (12) Ghostbusters 11,390 -4% 95,368 $113,787 $1,183,409 585
9 new Camp Rock 2: The Final Jam 10,772   10,772 $301,498 $301,498 1
10 (-) Rocky: The Undisputed Collection 10,241   10,241 $409,534 $409,534 45
11 (-) The Dark Knight 10,167 n/c 840,127 $91,402 $12,612,966 92
12 (11) 3:10 to Yuma 9,692 -20% 21,883 $80,926 $234,892 140
13 (7) Kick-Ass 8,852 -35% 382,596 $215,629 $8,887,816 6
14 (15) Date Night 8,607 -11% 141,933 $221,204 $3,681,646 5
15 (6) Clash of the Titans 8,279 -40% 604,217 $215,184 $15,253,927 7
16 (2) Sons of Anarchy: Season Two 8,063 -71% 35,484 $338,548 $1,489,991 2
17 (-) The Man With No Name Trilogy 7,740   7,740 $316,237 $316,237 15
- (-) Monsters, Inc. 7,491 +15% 452,516 $224,655 $13,304,085 417
- (-) The Forbidden Kingdom 6,992 -32% 17,220 $87,680 $215,941 105
18 (1) Why Did I Get Married Too? 6,941 -80% 41,069 $117,929 $977,955 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.