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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending September 26, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Robin Hood 249,498   249,498 $6,234,955 $6,234,955 1
2 new Tinker Bell and the Great Fairy Rescue 132,059   132,059 $3,367,512 $3,367,512 1
3 (1) Prince of Persia: The Sands of Time 64,321 -74% 308,642 $1,736,013 $8,347,339 2
- (-) Alice in Wonderland 39,695 +759% 970,612 $1,124,140 $25,121,393 17
4 new Spartacus: Blood and Sand - The Complete First Season 32,709   32,709 $1,158,559 $1,158,559 1
5 (11) Avatar 9,256 -15% 4,939,855 $272,878 $100,190,371 23
6 (2) Letters to Juliet 8,782 -70% 38,199 $197,427 $788,105 2
7 (8) The Dark Knight 7,959 -34% 860,204 $71,551 $12,793,461 94
8 (4) Fringe: The Complete Second Season 7,685 -55% 26,995 $353,412 $1,205,403 2
9 (-) Wall Street 7,235   7,235 $104,842 $104,842 516
10 (-) Iron Man 7,086 +196% 355,210 $144,195 $6,941,310 104
11 new Modern Family: The Complete First Season 6,836   6,836 $266,545 $266,545 1
12 (3) Glee: The Complete First Season 6,138 -66% 24,120 $257,720 $1,012,785 2
13 (-) Ghostbusters 5,788 +365% 102,400 $57,826 $1,253,663 587
14 (5) Killers 5,738 -60% 66,280 $119,302 $1,332,152 3
15 (12) 3:10 to Yuma 5,264 -42% 36,162 $54,065 $361,712 142
16 (18) Resident Evil - The High Definition Trilogy 5,215 -5% 10,712 $180,161 $319,131 143
- (-) The Forbidden Kingdom 4,937 -15% 27,995 $61,910 $351,060 107
- (-) Anchorman - The Legend of Ron Burgundy 4,895 +34% 38,030 $88,060 $684,157 300
- (-) Bourne Trilogy, The 4,850 +209% 35,075 $172,275 $1,994,441 146

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.