See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending October 3, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Iron Man 2 1,208,101   1,208,101  $28,873,614  $28,873,614 1
2 new Get Him to the Greek 79,614   79,614  $2,121,709  $2,121,709 1
3 (1) Robin Hood 75,869 -70% 325,367  $1,820,091  $8,055,046 2
4 (2) Tinker Bell and the Great Fairy Rescue 36,726 -72% 168,785  $890,245  $4,257,757 2
5 new Superman/Batman: Apocalypse 35,518   35,518  $738,778  $738,778 1
6 (3) Prince of Persia: The Sands of Time 26,699 -58% 335,341  $725,680  $9,073,019 3
7 (10) Iron Man 23,800 +236% 379,010  $494,555  $7,435,865 105
8 (-) Alice in Wonderland 15,464 -61% 986,076  $469,743  $27,478,860 18
9 (7) The Dark Knight 12,806 +61% 873,010  $150,662  $12,978,861 95
10 (4) Spartacus: Blood and Sand - The Complete First … 12,202 -63% 44,911  $636,935  $1,795,494 2
11 (5) Avatar 9,302 n/c 4,949,156  $336,323  $157,401,135 24
12 (-) The Wizard of Oz 9,182 +209% 391,347  $196,853  $14,072,816 706
- (-) Gone with the Wind 8,238 +175% 373,775  $294,003  $13,457,633 623
13 (-) The Thin Red Line 7,369   7,369  $221,009  $221,009 570
14 (17) Sherlock Holmes 7,249 +53% 865,049  $126,271  $20,127,009 27
15 (-) King Kong 5,920 +13,056% 87,612  $91,696  $1,197,423 236
16 (9) Wall Street 5,799 -20% 13,034  $86,925  $191,767 517
17 (-) The Incredible Hulk 5,557   5,557  $96,030  $96,030 102
18 (19) Kick-Ass 5,316 +15% 398,587  $106,260  $9,243,504 9
19 new Frozen 4,832   4,832  $72,438  $72,438 1

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.