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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending October 10, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (-) Beauty and the Beast 1,130,423   1,130,423 $28,249,271 $28,249,271 418
2 (1) Iron Man 2 211,841 -82% 1,419,942 $4,272,838 $33,146,452 2
3 new The Karate Kid (2010) 207,093   207,093 $4,816,995 $4,816,995 1
4 new A Nightmare on Elm Street 62,738   62,738 $1,235,321 $1,235,321 1
5 (3) Robin Hood 40,808 -46% 366,175 $978,990 $9,034,036 3
6 (-) The Exorcist 27,582   27,582 $689,282 $689,282 952
7 new Splice 25,321   25,321 $518,837 $518,837 1
8 (2) Get Him to the Greek 25,208 -68% 104,822 $516,017 $2,637,726 2
9 (-) The Last of the Mohicans 23,400   23,400 $368,312 $368,312 568
10 (4) Tinker Bell and the Great Fairy Rescue 21,252 -42% 190,038 $531,086 $4,788,843 3
11 (6) Prince of Persia: The Sands of Time 19,895 -25% 355,236 $556,874 $9,629,893 4
12 new Grindhouse 18,765   18,765 $375,113 $375,113 1
13 (11) Avatar 10,626 +14% 4,959,783 $318,673 $100,788,022 25
14 (5) Superman/Batman: Apocalypse 10,061 -72% 45,579 $211,175 $949,953 2
15 (-) Daybreakers 9,156 +13,986% 130,043 $124,161 $2,928,153 22
16 (19) Frozen 9,043 +87% 13,876 $135,560 $207,998 2
17 (7) Iron Man 8,252 -65% 387,262 $180,308 $7,616,173 106
18 (-) The Evil Dead 8,139   8,139 $130,143 $130,143 606
19 new The Human Centipede 7,913   7,913 $106,746 $106,746 1
20 (10) Spartacus: Blood and Sand - The Complete First Season 7,574 -38% 52,485 $265,008 $2,060,502 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.