See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending January 9, 2011

← Previous Chart Chart Index Next Chart →
  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Machete 125,041   125,041  $3,136,028  $3,136,028 1
2 (1) Resident Evil: Afterlife 69,023 -64% 260,339  $1,862,921  $7,158,548 2
3 (2) Inception 65,947 -65% 2,475,063  $1,453,208  $55,248,971 5
4 (6) Despicable Me 56,906 -50% 1,667,653  $1,291,857  $43,987,495 4
5 new Dinner for Schmucks 54,330   54,330  $1,362,604  $1,362,604 1
6 (8) Salt 43,539 -61% 607,253  $882,977  $12,151,619 3
7 (4) The Town 42,339 -71% 729,508  $864,015  $16,241,849 4
8 (3) The A-Team 35,662 -79% 610,820  $677,216  $11,423,997 13
9 (12) Knight and Day 28,222 -44% 335,693  $606,485  $6,752,840 6
10 new The Last Exorcism 26,584   26,584  $635,617  $635,617 1
11 (16) Avatar 22,532 -40% 5,858,451  $602,896  $181,042,905 38
12 (9) The Other Guys 22,032 -79% 505,547  $484,599  $11,365,013 4
13 (-) The Dark Knight 21,395 +39% 1,205,358  $221,893  $17,169,769 109
14 (19) The Sound of Music 18,769 -42% 487,938  $539,471  $12,670,160 944
15 (5) The Expendables 18,631 -86% 960,172  $242,018  $17,831,076 7
16 (10) Toy Story 3 17,918 -69% 1,999,313  $421,224  $49,537,245 10
17 (7) Beauty and the Beast 17,318 -84% 2,352,831  $366,153  $56,663,751 431
- (-) Shrek Forever After 15,334 -41% 532,748  $316,332  $12,771,091 5
- (-) The Polar Express 15,252 +6% 209,777  $715,172  $5,729,892 263
18 (15) Wall Street: Money Never Sleeps 15,242 -61% 54,538  $350,432  $1,253,955 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.