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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending September 11, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new X-Men: First Class 444,739   444,739 $10,433,577 $10,433,577 1
2 (-) Scarface 79,564   79,564 $1,590,481 $1,590,481 702
3 new Hanna 71,959   71,959 $1,583,093 $1,583,093 1
4 (1) Rio 26,951 -53% 1,106,747 $601,820 $24,435,733 6
5 new Fringe: The Complete Third Season 25,661   25,661 $1,154,508 $1,154,508 1
6 (2) Sons of Anarchy: Season Three 13,387 -71% 59,088 $602,265 $2,658,367 2
7 (-) Zombieland 13,342 +2,521% 623,782 $199,999 $13,810,387 84
8 new The Office: Season Seven 12,319   12,319 $492,648 $492,648 1
9 (14) No Country for Old Men 12,097 +24% 93,744 $236,978 $1,414,348 183
10 (4) Priest 11,385 -48% 232,515 $222,469 $4,990,936 4
11 (9) Paul 10,763 -30% 240,437 $215,146 $4,971,999 5
12 (-) Lord of the Rings - The Motion Picture Trilogy 9,517 -10% 1,370,254 $522,887 $94,699,317 352
13 (6) Big Lebowski, The 8,583 -53% 132,476 $158,794 $2,376,058 672
14 (11) Kill Bill: Volume 1 8,272 -28% 78,858 $93,558 $805,821 387
15 new Everything Must Go 7,561   7,561 $169,054 $169,054 1
16 (12) The Dark Knight 7,472 -33% 1,454,966 $83,309 $19,799,242 144
17 (8) Top Gun 7,027 -55% 22,664 $163,445 $521,541 673
18 (17) Kill Bill: Volume 2 6,893 -24% 44,230 $68,383 $498,334 370
- (-) Bambi II 6,466 -22% 49,342 $175,424 $1,338,664 292
- (-) The Vampire Diaries: The Complete Second Season 6,400 -69% 26,846 $273,539 $1,147,411 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.