See also: Top-selling DVDs for 2010 - Combined Top-Selling Videos for 2010

Top-Selling Blu-rays in the United States 2010

← 20092011 →
RankTitleUnits SoldTotal Consumer Spending
1 Avatar 5,798,612 $179,512,280
2 Beauty and the Beast 2,224,014 $54,487,472
3 Inception 2,220,325 $50,293,258
4 Toy Story 3 1,924,383 $47,791,096
5 Iron Man 2 1,864,400 $43,899,126
6 Despicable Me 1,497,124 $40,176,962
7 The Twilight Saga: Eclipse 1,058,805 $26,003,819
8 Alice in Wonderland 1,020,164 $28,444,207
9 2012 965,192 $21,609,151
10 Sherlock Holmes 959,882 $21,515,782
11 How to Train Your Dragon 906,460 $23,461,493
12 The Hangover 846,254 $15,115,005
13 The Expendables 812,958 $15,891,756
14 Clash of the Titans 754,480 $18,665,197
15 The Twilight Saga: New Moon 733,906 $15,354,901
16 The Dark Knight 729,372 $9,478,239
17 Toy Story 676,091 $17,114,561
18 The Blind Side 657,326 $13,431,140
19 Disney’s A Christmas Carol 643,255 $17,091,718
20 Kick-Ass 603,126 $11,848,875
21 Law Abiding Citizen 589,187 $9,888,299
22 The Book of Eli 586,417 $14,802,654
23 Zombieland 585,249 $13,232,789
24 The Hurt Locker 582,071 $13,174,203
25 Toy Story 2 578,308 $14,504,229
26 Star Trek 559,444 $12,948,573
27 The Town 543,376 $12,372,281
28 District 9 542,456 $9,758,515
29 Prince of Persia: The Sands of Time 528,216 $13,929,872
30 Up 508,894 $15,278,112
31 Michael Jackson's This Is It 493,984 $10,973,937
32 Shrek Forever After 491,318 $11,840,079
33 Inglourious Basterds 482,407 $9,239,201
34 Robin Hood 472,030 $11,576,931
35 The Karate Kid 470,223 $10,987,770
36 Predators 453,639 $9,471,553
37 Salt 452,234 $9,040,160
38 Alvin and the Chipmunks: The Squeakquel 450,112 $8,170,826
39 The Sound of Music 437,047 $11,207,646
40 The A-Team 407,661 $8,627,942
41 Percy Jackson & The Olympians: The Lightning Thief 394,181 $9,567,614
42 The Other Guys 377,469 $8,547,699
43 Grown Ups 372,817 $8,395,976
44 The Princess and the Frog 368,629 $10,000,763
45 The Pacific 354,215 $19,803,236
46 The Sorcerer's Apprentice 350,913 $9,112,539
47 Lord of the Rings - The Motion Picture Trilogy 342,238 $20,813,207
48 Shutter Island 336,038 $7,211,584
49 Cloudy With a Chance of Meatballs 331,603 $9,304,810
50 The Last Airbender 319,831 $11,849,922
51 Couples Retreat 317,541 $7,215,651
52 Harry Potter and the Half-Blood Prince 305,951 $7,414,809
53 Iron Man 299,595 $6,292,810
54 Hot Tub Time Machine 289,998 $6,826,115
55 Fantasia / Fantasia 2000 277,015 $8,289,124
56 Boondock Saints II: All Saints Day 275,130 $4,823,019
57 Tinker Bell and the Great Fairy Rescue 272,679 $6,743,413
58 Terminator Salvation 262,580 $4,581,145
59 Kikis Delivery Service 259,134 $10,151,871
60 Knight and Day 256,753 $5,132,505
61 Legion 249,697 $5,595,696
62 Taken 249,633 $2,614,545
63 Monsters, Inc. 244,980 $7,346,932
64 Get Him to the Greek 244,067 $5,583,974
65 Gone with the Wind 243,032 $8,645,737
66 Where the Wild Things Are 235,894 $5,485,519
67 Back to the Future - The Complete Trilogy 235,198 $10,435,819
68 The Wizard of Oz 234,658 $5,078,271
69 Life 232,219 $10,795,443
70 Gamer 229,110 $4,706,062
71 Transformers: Revenge of the Fallen 228,459 $3,999,559
72 It’s Complicated 227,712 $5,477,786
73 Scott Pilgrim vs. The World 221,508 $5,538,790
74 Saving Private Ryan 221,146 $4,315,895
75 Planet Earth - The Complete BBC Series 220,145 $6,318,670
76 Batman Begins 216,380 $2,803,002
77 The Wolfman 213,877 $5,367,205
78 The Lord of the Rings: The Two Towers 211,540 $3,103,120
79 Public Enemies 207,124 $3,691,908
80 Predator 206,572 $2,850,394
81 Blazing Saddles 206,355 $4,223,858
82 Ninja Assassin 204,479 $5,106,009
83 The Search for Santa Paws 203,861 $4,890,629
84 Lord of the Rings, The: The Return of the King 201,119 $3,168,443
85 Green Zone 195,479 $4,688,666
86 The Lord of the Rings: The Fellowship of the Ring 190,020 $3,022,541
87 Watchmen 182,857 $2,875,306
88 From Paris with Love 180,256 $3,945,119
89 9 179,313 $4,434,746
90 Paranormal Activity 176,111 $4,038,016
91 Superbad 172,026 $2,317,885
92 Gladiator 169,381 $3,005,791
93 Gran Torino 162,868 $1,639,805
94 Surrogates 162,752 $3,823,000
95 Date Night 159,589 $4,158,203
96 The Crazies 158,315 $3,222,274
97 Brooklyn's Finest 153,407 $3,484,377
98 Edge of Darkness 152,817 $3,706,572
99 Night at the Museum: Battle of the Smithsonian 152,001 $2,414,606
100 Eat Pray Love 151,086 $2,948,027

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.