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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending March 28, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Blind Side 2,725,333   2,725,333 $44,695,461 $44,695,461 1
2 (1) The Twilight Saga: New Moon 2,325,255 -27% 5,527,868 $54,736,503 $130,126,013 2
3 (2) The Princess and the Frog 476,116 -77% 2,517,141 $7,884,481 $41,520,573 2
4 (5) Old Dogs 189,038 -8% 977,219 $3,211,756 $16,894,558 3
5 new The Men Who Stare at Goats 187,230   187,230 $3,407,586 $3,407,586 1
6 new Brothers 183,142   183,142 $3,111,583 $3,111,583 1
7 new Fantastic Mr. Fox 138,447   138,447 $2,490,662 $2,490,662 1
8 (3) Ninja Assassin 133,541 -56% 436,188 $2,646,783 $8,645,246 2
9 (18) Twilight 103,892 +14% 10,468,570 $1,875,957 $190,442,592 54
10 new Mad Men: Season Three 97,567   97,567 $3,364,110 $3,364,110 1
11 (6) Precious: Based on the Novel "Push" by Sapphire 93,979 -49% 1,006,025 $1,596,703 $17,092,365 3
12 (-) Alvin and the Chipmunks 87,129 +253% 8,126,467 $913,983 $134,662,267 104
13 (7) Did You Hear About the Morgans? 84,485 -53% 265,433 $1,688,855 $5,306,006 2
14 (4) 2012 84,213 -62% 2,382,621 $1,599,205 $40,580,952 4
15 (12) Up in the Air 83,940 -46% 775,067 $1,426,141 $13,168,388 3
16 (11) Barbie in a Mermaid Tale 79,580 -51% 591,066 $1,211,208 $8,878,383 3
17 (9) Boondock Saints II: All Saints Day 78,762 -54% 841,497 $1,338,166 $15,030,423 3
18 (13) The Hurt Locker 77,931 -45% 1,398,835 $1,401,979 $25,277,480 11
19 (10) Planet 51 74,674 -56% 657,179 $1,268,711 $11,165,471 3
20 (8) Astro Boy 73,039 -59% 251,425 $1,350,491 $4,648,848 2
21 (15) Where the Wild Things Are 68,678 -38% 1,225,684 $1,166,839 $22,482,958 4
22 (17) Twilight in Folks: Saga of the Real Town 48,511 -48% 141,067 $630,158 $1,832,460 2
23 (24) Ponyo 46,720 -14% 420,032 $840,493 $7,911,904 4
24 (23) Law Abiding Citizen 46,178 -19% 1,482,585 $678,817 $16,755,403 6
25 (-) Free Willy 44,675 +93% 298,001 $574,074 $2,459,427 645
26 (21) Up 43,060 -30% 10,099,578 $770,292 $170,395,373 20
27 (25) Couples Retreat 41,730 -13% 1,997,116 $714,835 $32,045,349 7
28 (14) Armored 38,700 -66% 152,713 $657,513 $2,594,594 2
29 (-) The Adventures of Milo and Otis 38,365 +9% 248,355 $287,354 $1,685,820 552
30 (28) Zombieland 37,610 -12% 1,580,188 $751,824 $26,065,098 8

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.