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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending July 25, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Cop Out 311,269   311,269 $5,213,756 $5,213,756 1
2 (1) The Bounty Hunter 205,469 -61% 738,085 $3,490,918 $12,721,154 2
3 new The Losers 180,910   180,910 $3,084,516 $3,084,516 1
4 (3) Percy Jackson & The Olympians: The Lightning Thief 127,334 -17% 1,434,276 $2,472,826 $27,708,206 4
5 new The Runaways 118,718   118,718 $2,316,188 $2,316,188 1
6 (5) Hot Tub Time Machine 110,532 n/c 852,281 $1,735,352 $16,007,134 4
7 (6) The Book of Eli 79,747 -16% 1,587,280 $1,630,324 $30,922,048 6
8 (2) Our Family Wedding 78,222 -59% 269,112 $1,384,529 $4,763,282 2
9 (7) Alice in Wonderland 73,179 -8% 3,698,985 $1,507,670 $65,582,433 8
10 (9) Avatar 65,553 +8% 7,999,058 $1,383,280 $139,499,573 14
11 (4) Brooklyn's Finest 63,966 -42% 472,345 $1,022,816 $7,421,925 3
12 (11) Green Zone 53,040 -3% 599,176 $954,190 $11,268,285 5
13 (12) The Girl with the Dragon Tattoo 52,947 -1% 174,837 $869,390 $2,844,921 3
14 (19) The Hangover 51,297 +11% 9,064,956 $659,797 $164,192,842 32
15 (14) The Blind Side 50,873 -3% 5,179,665 $940,642 $83,579,980 18
16 (17) Shutter Island 47,967 n/c 1,061,457 $944,950 $18,855,406 7
17 (18) Toy Story 47,375 +2% 875,038 $907,099 $17,897,758 717
18 (20) Toy Story 2 46,472 +2% 1,743,643 $896,017 $34,005,201 488
19 (13) The Twilight Saga: New Moon 46,006 -12% 7,169,898 $844,210 $159,651,326 19
20 (23) The Wolfman 38,123 -6% 946,205 $598,531 $17,047,984 8
21 (10) The Crazies 37,539 -38% 448,511 $597,621 $7,037,980 4
22 (-) True Blood: The Complete Second Season 37,416 +73% 926,368 $1,440,142 $33,463,906 9
23 (15) From Paris with Love 36,865 -26% 620,560 $615,646 $11,016,325 7
24 (16) Remember Me 35,205 -27% 452,828 $703,748 $8,264,768 5
25 (29) The Princess and the Frog 33,643 +28% 4,168,731 $583,706 $66,316,069 19
26 (22) She's Out of My League 33,026 -27% 338,493 $568,047 $6,358,497 5
27 (8) Psych: The Complete Fourth Season 31,874 -55% 102,818 $1,115,271 $3,597,602 2
28 (26) It’s Complicated 31,383 n/c 1,627,540 $495,224 $27,781,217 13
29 (24) Shawshank Redemption, The 30,916 -11% 204,748 $198,713 $1,348,726 553
30 (27) Dear John 27,293 -4% 985,848 $469,440 $17,436,600 9

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.