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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending May 15, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Justin Bieber: Never Say Never 425,724   425,724 $7,603,431 $7,603,431 1
2 new No Strings Attached 284,724   284,724 $4,888,711 $4,888,711 1
3 (3) Harry Potter and the Deathly Hallows, Part I 151,600 -54% 4,552,737 $2,424,084 $63,508,261 5
4 (2) The Green Hornet 147,726 -67% 597,040 $2,362,139 $9,546,670 2
5 (6) Tangled 138,020 +7% 5,359,095 $2,482,980 $82,558,880 7
6 (1) The King’s Speech 103,025 -79% 1,641,023 $2,000,746 $24,066,667 4
7 new Blue Valentine 75,694   75,694 $1,304,965 $1,304,965 1
8 (5) The Dilemma 73,906 -60% 260,724 $1,181,757 $4,195,131 2
9 new Wrestlemania XXVII 46,106   46,106 $871,403 $871,403 1
10 (-) Friday Night Lights - The Third Season 45,733 +2,758% 431,789 $665,872 $8,001,992 104
11 (11) Over the Hedge 45,297 -19% 8,239,810 $516,236 $129,838,151 239
12 (10) Mrs. Doubtfire 44,403 -26% 358,966 $503,845 $3,361,864 792
13 (16) The Chronicles of Narnia: The Voyage of the Dawn Treader 41,764 -20% 1,251,405 $693,629 $21,280,118 6
14 (8) Country Strong 41,303 -40% 407,327 $604,263 $6,080,590 5
15 (22) Bambi 41,168 -7% 472,578 $752,551 $7,896,480 324
16 (-) Beauty and the Beast 40,018 +727% 1,841,962 $657,208 $31,046,498 449
17 (13) Tron: Legacy 37,591 -32% 1,182,697 $676,262 $19,487,665 6
18 (14) The Tourist 35,077 -34% 953,511 $535,977 $15,204,223 8
19 (19) Gulliver's Travels 32,219 -35% 345,984 $515,182 $5,095,251 4
20 (4) Black Swan 32,185 -84% 1,163,945 $321,528 $16,283,226 7
21 new Black Death 31,972   31,972 $490,770 $490,770 1
22 (7) Burlesque 30,644 -57% 1,187,624 $489,998 $19,343,525 11
23 (23) Sharpay's Fabulous Adventure 28,822 -35% 318,452 $489,686 $5,533,177 4
24 (20) Little Fockers 27,928 -44% 987,432 $486,506 $16,838,694 6
25 (-) The Hangover 27,459 +858% 10,444,426 $264,169 $176,157,805 74
26 (12) Secretariat 26,841 -51% 1,916,050 $319,945 $29,942,026 16
27 (21) Megamind 26,650 -41% 3,227,567 $292,884 $41,038,674 12
28 (25) South Park: The Complete Fourteenth Season 25,586 -23% 137,191 $802,121 $4,149,155 3
29 (-) Despicable Me 20,719 +11% 7,503,763 $369,030 $130,951,933 22
30 (9) Glee Encore 19,117 -70% 161,604 $286,564 $1,985,988 4

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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