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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending August 7, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Rio 1,344,287   1,344,287 $20,150,862 $20,150,862 1
2 new Soul Surfer 331,721   331,721 $5,304,219 $5,304,219 1
3 (1) Source Code 136,262 -50% 406,722 $1,770,043 $5,653,849 2
4 (2) Rango 114,753 -34% 1,099,822 $1,753,426 $18,746,401 4
5 new Eastbound & Down: The Complete Second Season 69,536   69,536 $1,042,345 $1,042,345 1
6 (3) Limitless 53,160 -55% 460,189 $933,490 $8,259,218 3
7 new Jesse Stone: Innocents Lost 47,050   47,050 $728,804 $728,804 1
8 (4) Harry Potter and the Deathly Hallows, Part I 41,184 -47% 5,581,831 $561,338 $77,391,811 17
9 (6) The Lincoln Lawyer 37,762 -39% 523,754 $584,933 $8,116,352 4
10 (7) Harry Potter and the Half-Blood Prince 31,530 -46% 8,995,403 $258,798 $116,290,325 87
11 (-) Burlesque 31,163 +678% 1,330,004 $549,404 $21,637,215 23
12 (5) Mrs. Doubtfire 28,963 -55% 706,591 $314,043 $6,695,921 804
13 (-) Inception 27,008 +976% 4,767,601 $375,819 $81,053,544 35
14 (17) Tangled 26,519 -17% 6,033,572 $397,520 $92,674,822 19
15 (9) Arthur 26,152 -42% 210,501 $392,018 $3,209,138 4
16 (-) The Hangover 25,053 +1,581% 10,773,485 $250,279 $179,064,441 86
17 (11) Insidious 24,930 -36% 336,233 $418,325 $5,837,087 4
18 (8) Dr. Seuss' The Cat in the Hat 24,442 -47% 1,078,960 $152,110 $10,565,096 386
19 (16) Just Go With It 21,997 -33% 730,045 $367,350 $12,381,825 9
20 (14) Entourage: The Complete Seventh Season 20,723 -39% 182,912 $434,976 $4,294,567 4
21 (18) Diary of a Wimpy Kid: Rodrick Rules 18,426 -41% 604,331 $304,350 $10,768,427 7
22 (12) Take Me Home Tonight 17,347 -54% 111,063 $307,042 $1,880,578 3
23 (23) Unknown 15,429 -35% 480,505 $231,281 $7,348,928 7
24 (20) Battle: Los Angeles 15,154 -42% 666,976 $265,043 $11,594,307 8
25 new Fullmetal Alchemist: Brotherhood, Part 5 13,809   13,809 $641,980 $641,980 1
26 (25) Hall Pass 13,051 -39% 383,373 $176,972 $5,525,472 8
27 (-) True Grit 12,710 +4% 1,414,578 $217,722 $22,092,310 9
28 (-) Despicable Me 12,507 -26% 7,791,966 $156,077 $135,323,435 34
29 (30) Beastly 12,431 -35% 242,490 $212,073 $4,214,065 6
30 (28) Season of the Witch 12,332 -38% 341,518 $192,749 $5,515,600 6

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.