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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending August 28, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) Rio 148,753 -51% 2,280,880 $2,229,807 $34,190,391 4
2 new NCIS: The Complete Eighth Season 113,255   113,255 $4,415,812 $4,415,812 1
3 (2) Dexter: Season Five 82,287 -67% 328,253 $2,303,213 $9,596,105 2
4 (3) Something Borrowed 79,448 -51% 240,211 $1,252,895 $3,788,127 2
5 new Phineas and Ferb The Movie: Across the 2nd Dimension 71,726   71,726 $1,101,711 $1,101,711 1
6 (4) Priest 62,355 -58% 211,714 $1,109,919 $3,768,509 2
7 (5) Soul Surfer 47,401 -28% 590,470 $771,688 $9,554,530 4
8 (-) Justin Bieber: Never Say Never 42,178 +902% 1,300,150 $671,474 $21,952,570 16
9 (7) Paul 39,365 -39% 276,290 $727,859 $4,902,844 3
10 (13) Mrs. Doubtfire 36,715 -7% 822,597 $330,699 $7,745,305 807
11 (16) Dr. Seuss' The Cat in the Hat 34,403 -4% 1,186,918 $213,601 $11,236,503 389
12 (6) Jane Eyre (2011) 34,362 -47% 98,739 $583,810 $1,677,576 2
13 new Blitz 33,686   33,686 $471,267 $471,267 1
14 (-) Bambi II 32,239   3,167,386 $644,458 $63,157,758 290
15 (9) Jumping the Broom 31,143 -43% 314,022 $451,262 $5,305,616 3
16 (8) Rango 28,723 -51% 1,246,451 $430,558 $20,944,369 7
17 (11) The Conspirator 28,020 -43% 76,778 $476,060 $1,304,458 2
18 (12) The Fox and the Hound / The Fox and the Hound Two 25,870 -36% 145,137 $465,401 $2,651,344 3
19 (14) Your Highness 25,697 -34% 157,911 $460,490 $2,735,786 3
20 (15) Limitless 24,274 -34% 560,007 $367,266 $9,797,851 6
21 (20) Tangled 22,894 +2% 6,104,838 $343,181 $93,757,667 22
22 (19) The Lincoln Lawyer 22,378 -21% 608,046 $354,691 $9,428,593 7
23 (17) Source Code 22,326 -27% 496,968 $232,637 $6,836,453 5
24 (10) Hoodwinked Too! Hood vs. Evil 20,623 -60% 72,273 $350,385 $1,187,115 2
25 (26) Arthur 18,075 +23% 261,342 $188,342 $3,878,239 7
26 (18) Mars Needs Moms 17,669 -40% 116,419 $317,865 $2,073,620 3
27 (25) Just Go With It 16,069 +8% 790,827 $216,771 $13,333,917 12
28 (24) Howard the Duck 12,849 -16% 113,504 $76,966 $679,889 129
29 (-) Sucker Punch 12,680 +75% 426,381 $133,013 $6,312,883 9
30 (-) Unknown 11,587 +84% 506,161 $119,114 $7,672,187 10

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.