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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending October 7, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) The Avengers 663,831 -68% 2,750,582 $12,878,321 $49,229,524 2
2 new Dark Shadows 427,573   427,573 $6,396,492 $6,396,492 1
3 new How I Met Your Mother Season 7 94,596   94,596 $1,975,164 $1,975,164 1
4 (5) The Hunger Games 80,257 +3% 5,857,921 $1,561,801 $102,654,508 8
5 (3) Snow White and the Huntsman 58,417 -41% 1,159,714 $1,166,003 $21,152,084 4
6 (2) Beverly Hills Chihuahua 3 48,592 -53% 452,336 $972,812 $8,376,105 3
7 (6) Barbie: The Princess and The Popstar 47,464 -39% 705,378 $710,061 $9,492,965 4
8 (-) Hocus Pocus 44,809 +462% 1,469,417 $354,439 $11,126,310 540
9 (-) The Carol Burnett Show: Carol's Favorites 42,883   42,883 $1,607,684 $1,607,684 2
10 (9) People Like Us 37,175 -42% 101,238 $678,072 $1,956,129 1
10 (8) The Best Exotic Marigold Hotel 36,317 -45% 347,773 $544,392 $5,536,286 3
11 (13) The Lorax 35,780 -13% 3,228,861 $536,342 $63,010,387 9
12 (29) The Lucky One 30,536 +252% 882,306 $419,565 $13,249,883 6
13 new Downton Abbey: Season 1 & 2 Gift Set 28,677   28,677 $1,044,703 $1,044,703 1
14 (11) The Cabin in the Woods 27,018 -53% 285,299 $405,270 $4,303,517 3
15 (4) American Horror Story: Season 1 26,155 -68% 107,121 $934,257 $3,070,140 2
16 (10) Batman: The Dark Knight Returns Part 1 23,566 -61% 84,082 $353,950 $1,004,127 2
17 (15) Battleship 21,641 -28% 711,291 $324,399 $13,322,371 6
18 (16) Thor 18,388 -38% 1,952,225 $280,601 $32,991,725 56
19 (18) Iron Man 2 16,861 -32% 6,268,318 $173,302 $99,974,293 106
20 (17) Captain America: The First Avenger 15,866 -39% 2,311,715 $259,726 $39,803,011 50
21 (20) Incredible Hulk, The 13,808 -28% 4,002,694 $113,540 $64,468,004 207
22 new Red Lights 12,281   12,281 $159,776 $159,776 1
23 (23) Titanic 9,758 -41% 155,724 $190,136 $6,072,161 684
24 (26) Katt Williams: Kattpacalypse 9,567 +4% 78,909 $122,936 $1,023,620 3
25 (25) Mary Poppins 9,408 +1% 5,313,598 $183,343 $110,019,223 759
27 (12) The Big Bang Theory: The Complete Fifth Season 8,645 -82% 569,725 $259,004 $16,031,214 4
28 (28) Supernatural: The Complete Seventh Season 8,531 -2% 175,624 $255,930 $5,630,698 3
29 (-) Sleeping Beauty 8,477 +3% 7,273,014 $180,885 $117,404,379 474
30 (-) Willy Wonka and the Chocolate Factory 8,227 -1% 278,816 $54,788 $1,656,841 836

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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