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2013-02-12
It was a great week at the box office, all things considered, with Identity Thief crushing expectations and all of the holdovers matching theirs. Only Side Effects struggled at the box office. This helped the overall box office climb 18% from last week to $104 million. This was 47% lower than the same weekend last year; however, this weekend last year was Valentine's weekend, which is one of the biggest non-holiday weekends of the year, so the comparison isn't fair. As I predicted last week, the lead 2013 had built up has evaporated and it is now 1.2% lower than 2012 at $1.05 billion to $1.06 billion. Since Valentine's Day is this Thursday, we should make up the difference quickly.
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2013-02-04
There were a number of factors that hurt the box office over the weekend, not the least of which was the rather exciting Super Bowl game. (At least it sounds like it was exciting. I Googled the score a couple times, but I didn't watch the game.) Warm Bodies easily won the weekend race and finished on the high end of expectations, while Silver Linings Playbook remains on pace to reach $100 million. On the other hand, Bullet to the Head bombed. Overall, the box office fell 21% to just $89 million. Again, the Super Bowl had a lot to do with that. Compared to last year, the box office was down 23%. 2013 is still ahead of 2012 by 3.4% at $917 million to $887 million but that lead could be gone by the end of next weekend.
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2013-02-01
For the most part, January was a really good month and 2013 got off to a really good start. I'm not so sure about February, on the other hand. There's only one film that has a statistically significant shot at $100 million, A Good Day to Die Hard, but I'm a little concerned that it won't live up to expectations. The franchise has been around a long time and it is possible that the target audience has either moved on or are too young to remember when these films were huge at the box office. The film I'm most looking forward to seeing is Warm Bodies, which is earning amazing early reviews (the keyword there is "early"), but it is too high-concept to be a major hit. Last February, there were a couple of films that topped $100 million, plus a few other midlevel hits. I would like to think that would also be the case this year, but I have to be more cautious than that. The evidence points to a weak month ahead, for the most part.
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2013-01-31
February begins with two wide releases, Warm Bodies and Bullet to the Head. Both will have to deal with holdovers, and more importantly, The Super Bowl. Bullet to the Head's target audience is nearly identical to that for the Super Bowl, while at least Warm Bodies has at least some chance of a breakout success. Last year there were three wide releases, two of which opened with more than $20 million. It is going to be almost impossible for 2013 to match that result.
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Friday, May 24, 2013
