The Numbers - Box Office Data, Movie Stars, Idle Speculation
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Thursday, October 23, 2014

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Per Theater Chart: Hitching a Ride to the Top

2012-11-27

It was a particularly busy week on top of the per theater chart with seven films topping the $10,000 mark. Leading the way was Hitchcock with an average of $16,924 in 17 theaters. This is good for a limited release, but not great, and given the competition at this time of year, it needed to be great to survive. Anna Karenina expanded from 16 theaters to 66 earning an average of $13,580. Again, this is good, but not great. Rust and Bone was next with an average of $13,577 in two theaters. If it had sold just one more ticket, it would have earned second place instead of third on this list. Lincoln actually saw its per theater average grow reaching $12,724. It has already expanded truly wide and it should expand at least a little bit more. Likewise, Silver Linings Playbook should also expand more, as its per theater average this week was $11,945; however, it likely won't expand wide. The overall box office leader, The Twilight Saga: Breaking Dawn, Part 2, was next up with an average of $10,723. The Central Park Five topped $10,000 on the per theater chart, barely, with an average of $10,190 in three theaters. Skyfall was the final film in the $10,000 club with an average of $10,069. It is pretty rare for a film to remain above that mark for three weeks in a row.

Limited Releases are Going Psycho

2012-11-23

It's a pretty light week for limited releases. Hitchcock is by far the biggest release, but its reviews are only mixed, so its box office chances are not strong. On the other hand, The Central Park Five is earning reviews that are strong enough that it should thrive, at least in limited release. It is very rare for a documentary to expand wide, even under the best of circumstances.