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The weekend after Memorial Day sees three new movies open wide, each with widely difference target audiences and wildly different expectations. Coming in second, and crashing back down to Earth will be Bruce Almighty. The huge first weekend take and a post holiday weekend means this film will drop more than 50%. However, since the film outperformed expectations by such a large margin the first week, a 50% drop will still leave a second weekend box office greater than what the studio were hoping for before it opened. There will be a close battle for third place between Matrix Reloaded and The Italian Job. The Matrix Reloaded is again tracking well below last week’s performance, which should result in another big drop. However, The Italian Job is only opening in 2,633 theatres, which is a little low. Surprisingly, The Italian Job is currently receiving nearly identical reviews as the Matrix. So look for the two movies to get nearly identical box office takes this week, around $18 million with a slight edge to the newcomer. Fifth place will also go down to the wire as Daddy Day Care and X-Men 2 fight to stay in the top 5 one more week. Both are shedding theaters, but X-Men 2 is doing it faster. On the other hand, Finding Nemo will surely draw more of Daddy Day Care’s target audience away than from the X-Men. Still, Daddy Day Care has the lead last weekend, and while it will shrink, it should still win this weekend $8 million to $7 million. Opening in only 1,615 theaters is the horror movie Wrong Turn, which has a plot reminiscent of The Lurking Fear by H.P. Lovecraft. The real surprise with the reviews is not that they’re as poor as they are, but that there are so few of them. As of noon Friday, there were only 6 reviews posted. But the target audience for these films generally doesn’t care about reviews or the lack thereof, so that shouldn’t affect the box office. And with a budget a mere fraction of the other films debuting this week, the studio should still be happy with $6 million and a seventh place finish. In eighth place will be The In-Laws, which unperformed when in debuted last week and will do the same this week with a little more than $4 million. There are two bright spots for the studio, the movie did have a lower budget than most and it should find a larger audience in the home market. In ninth place will be Down With Love, which unperformed when in debuted two weeks ago and will do the same this week with a little less than $3 million. Ok, enough of the cut and paste predictions, but the performance of the two previous movies has been very similar. Low expectations, even lower box offices and a quick descent down the charts. Rounding out the top ten is The Lizzie McGuire Movie, which is shedding theaters faster than its box office pull would suggest it should. Failure to support this film in the long run could cost Disney several million dollars off the final box office figure. Even with the lost theaters it should earn a little more than $2 million and cross the $40 million mark for its total box office. The studio’s share of that figure should cover production and advertising costs. Submitted by: C.S.Strowbridge
Estimated Theater Counts for Next Week's Openers
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Memorial Day Weekend had more than a few surprises this year as records were broken, but not by the movie most people expected to break them. Overall, the box office was in a dead heat with last year's with only a 1% increase. But it was an increase, which is better news than most weeks this year. 2003-05-23 "RIGHT">
Memorial Day Weekend is typically the busiest weekend of the year, and this year it is shaping up to be the same with two movies battling for top spot. However, last years records are probably safe.
In first place will be Matrix Reloaded, but it might not break Attack of the Clones’ Memorial Day Weekend record. Matrix Reloaded started out 33% above Attack of the Clones, but had a larger drop on Friday, smaller increase Saturday, etc. In fact, only once in the first week did the Matrix Reloaded’s day to day change beat Attack of the Clones’ performance, and by Wednesday it fell behind in daily box office. Combined with the increased competition from new releases this year compared to last and I predict Matrix Reloaded will drop just shy of 40% and make $55 million.
Setting records for largest Memorial Day Weekend and largest non-sequel comedy among others was Bruce Almighty. With a box office of $85.7 million over four days it destroyed the competition and nearly doubled most predictions. Even with reviews that are
just average, this movie should have more than enough legs to make a profit domestically.
In second with a huge drop was Matrix Reloaded. My prediction on Friday of $55 million was one of the lowest, and it still wasn’t low enough. $45.6 million over four days was a 50% drop, and its three-day total was nearly 60% lower. After the first weekend, Matrix Reloaded had a $24 million lead on Attack of the Clones, now that lead has been cut to $9 million. For a film that just last week, people were predicting $400 million, Matrix Reloaded might struggle to cross $300 million. This is one of the sharpest and most unexpected drops in recent memory. Still, Matrix Reloaded did top the original’s box office in only 9 days, and became the year’s biggest hit the next day. So there are some bright spots.
Still topping expectations was Daddy Day Care. $18.1 million over four days was barely a noticeable drop from last week. But with a hefty $90 million production and advertising budget, Daddy Day Care will still have to wait till the home market to make a profit.
Recovering nicely from early drops was X-Men 2, sitting in fourth place. A better than average drop-off allowed the mutant movie to edge closer to the $200 million mark, a milestone it should cross next weekend. Combined with the overseas numbers, X-Men 2 has already made the studio a profit.
Earning less than most analysts predicted was the remake The In-Laws. $9.2 million was only good enough for fifth place and the reviews were on the weak side and competition is just too great for this movie to have the legs needed to make the studio happy. This is the second disappointing film for Michael Douglas in as many months, and Albert Brooks has another movie being released next week. But it’s almost a guarantee that Finding Nemo will be a success.
Submitted by:
Can the Matrix Remain Mighty?

AllPosters.com
Bruce Almighty is the first of the new openers this weekend and it could open with personal bests for all three stars. Granted for Jennifer Aniston that’s not a hard feat as her previous best was $9.7 with The Object of My Affection. Reviews for Bruce Almighty are not great, but are on par with Me, Myself and Irene, but far behind Liar, Liar. However, there is enough positive buzz to overcome those reviews, for at least one weekend. Look for a $50 million opening weekend, but with an uncertain longevity.
After a smaller than expected second week drop Daddy Day Care was able to add theatres pushing its theatre count to nearly 3500. With the long weekend, expect an even smaller drop-off this time. It’s tracking just 10% behind last week’s number so a box office of $17 million is a pretty save bet.
The second of the new releases is The In-Laws, a remake of the 1979 movie of the same name. This time around it’s stars Michael Douglas and Albert Brooks. Neither star has had a lot of box office success lately; and this movie will neither be a box office smash, nor will it be a failure. Reviews are currently exactly the same as Bruce Almighty, but The In-Laws has an older target audience so look for a $12 million opening and better legs. On a side note, next week another Albert Brooks' movie opens wide, the computer animated fish tale Finding Nemo.
Dropping to fifth place will be X-Men 2. Earlier in the week, the mutant movie was tracking more than 50% below the previous week’s. But a late week recovery plus the long weekend it could help it avoid dropping below $10 million, but that’s not a sure thing.
Submitted by: C.S.Strowbridge
| Rank | Movie | Theaters | Change | Weeks in Release | Distributor |
|---|---|---|---|---|---|
| 1 | Matrix Reloaded, The | 3,603 | n/c | 2 | Warner Bros. |
| 2 | Bruce Almighty | 3,482 | New | 1 | Universal |
| 3 | Daddy Day Care | 3,472 | +64 | 3 | Sony |
| 4 | X2: X-Men United | 3,067 | -422 | 4 | Fox |
| 5 | In-Laws, The (2003) | 2,652 | New | 1 | Warner Bros. |
| 6 | Lizzie McGuire Movie, The | 2,118 | -540 | 4 | Buena Vista |
| 7 | Down with Love | 2,117 | -7 | 3 | Fox |
| 8 | Anger Management | 1,809 | -667 | 7 | Sony |
| 9 | Holes | 1,762 | -470 | 6 | Buena Vista |
| 10 | Identity | 1,590 | -606 | 5 | Sony |
| 11 | Italian Job, The (2003) | 1,034 | New | 1 | Paramount (Sneak previews on Saturday) |
| 41 | Respiro | 7 | New | 1 | Sony Classics |
| 44 | Friday Night (Vendredi Soir) | 3 | New | 1 | WellSpring |
| 48 | Gigantic: A Tale of Two Johns | 1 | New | 1 | Cowboy |
| Movie | Theaters | Distributor |
|---|---|---|
| Finding Nemo | 3,200 | Buena Vista |
| Italian Job, The (2003) | 2,500 | Paramount |
| Wrong Turn | 1,500 | Fox |
| Together (Han Ni Zai Yiki) | 6 | MGM |
| Capturing the Friedmans | 3 | Magnolia |
2003-05-23
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
Bruce Almighty
Current Content: A very well balanced site that has everything a site should have in both content and format. Content wise it has the usual synopsis, trailer, extensive cast and crew bios. It also has an image gallery, wallpapers, screensaver, e-cards and information on the soundtrack marked coming sound. Its format is also good with an animated intro, animated segues, and good use of sound effects. They could have emphasized Jim Carrey a little more, but maybe that’s just me.
Charlie’s Angels: Full Throttle
Current Content: The second episode of the animated prequel is up, There should be one more per week till the release date arrives.
Gigantic
Current Content: This is a low frill website. It has the trailer and a few photos, but what it has the most of is behind the scenes information. What it doesn’t have is sound, which is strange for a website for a documentary about a band, (They Might Be Giants.)
Hollywood Homicide
Current Content: The flash site still hasn’t launched, but three new sections opened on the main site. A short synopsis, a very funny Police Blotter and a comparison of New York, Chicago and L. A. cops.
The Hulk
Updated Content: Added over a dozen clips of Stan Lee talking about the Hulk, from early character concepts to the latest movie.
The In-Laws
Current Content: This site is great. It not only does it have great content with synopsis, trailer, cast and crew bios, soundtrack information. It also has lots of extras, two TV spots, image gallery, poster, screensaver, wallpapers, e-cards, lots of buddy icons, etc. This site is one of the best when it comes to the use of sound. Not only is the background music is good, (The main page has a flawlessly looped clip of Get Down Tonight by K.C. and the Sunshine Band.) this site is also one of the best when it comes to the use of audio clips. For example, Plan The Wedding section (new this week) is a perfect example of the use of sound; each part has background music, sound effects and audio clips. All this made The In-Laws website the winner of the irrepressible Weekly Website Award.
The Italian Job
Current Content: A couple of clips and a few more wallpapers are filtering in. But that interface is driving me nuts, especially with the clips.
Kaena: The Prophecy
Current Content: This site concentrates mostly on background information for the movie, there’s information, and images, for the characters, the races, the locations, and even the fauna. There’s also the more traditional website content like synopsis, trailer and movie clips, cast, crew bios, and some more unique features like behind the scenes, interviews, and even a very in-depth look at how the main character (Kaena) was created. But by far, the most unusual feature is a section called The Prophecy. I’d describe it, but really I can’t. You have to see for yourself.
The Last Samurai
Current Content: The official site was launched, but there’s still very little content. Right now it’s just the trailer and a little background history of Japan.
Respiro
Current Content: A very unusual style to this website. The content scrolls continuously past, first the synopsis, then a biography of the director and then a statement from him. Next is a biography of the lead actress, Valeria Golino, then an image gallery and the poster. The final section is for the trailer, which was just made available this week. The unique and engaging way this site was put together is definitely worth checking out.
Rugrats Go Wild
Current Content: The Thornberrys adults are added to the Spike search game, and a new Animal Rescue game. However, you have to log into Nick.com to play the game.
Submitted by:
2003-05-09
movie opens wide, Daddy Day Care, but it does open in almost 3400 theatres. Will that be enough to unseat X-Men as box office champ? In a word, no.
X-Men 2 earned so much on its opening weekend that a 50% drop is almost assumed. Before X-Men 2, more than half the movies with previous top ten opening weekends suffered a 50% drop on their second weekend. Weekday tracking, original movie’s performance, fanboy effect all suggest this trend will continue. Still, even a 60% drop would be enough to win this weekend.
Eddie Murphy’s career has been hit and miss recently, misses like I Spy and Pluto Nash are offset by hits like Dr. Doolittle and The Nutty Professor. But where does Daddy Day Care fit in? Reviews, which are poor, suggest a box office similar to Showtime. But the target audience suggests closer to Dr. Doolittle. Split the difference for a $20 million box office.
The rest of the top five will be made up last weeks 2 through 4, in the same order. The Lizzie McGuire Movie will probably have the lowers drop off in the top five, and should finish comfortably in third place with $10 million. That would make its total box office more than its total budget in less than 2 weeks. We will be seeing a lot more of Hilary Duff after this.
Identity will drop to fourth place, with a little more than $6 million. Identity’s total box office could reach $40 million by this weekend on its way to a $55 million total box office. Not bad for a movie that cost about half that to make.
Anger Management is really shedding theatres, while Holes is still picking some up. So we could see Holes overtake it to stay in top five for one more week. Either way, the fifth place finished should grab an additional $5 million.
Two additional notes for this weekend: A Mighty Wind is expanding into 765 theatres and should end up in the top ten. Also, The In-Laws is having a preview in 800 theatres on Saturday; it opens wide on May 23rd.
Submitted by:
2003-04-30
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
The Dancer Upstairs
Current Content: A very understated website and I’m not sure if that is good or bad. Too flashy would be a distraction, but as it is it’s not very memorable. Besides the usual synopsis, trailer and cast and crew bios, there are 10 images that can be sent as e-cards and 2 clips from the movie.
Down With Love
Current Content: The movie is set in the 60s, and the website flaunts it. The style, the sound effects, the music all scream 60s, in a cheesy by charming way. Speaking of the music, it loops flawlessly, but some clips are a little short. There’s the usual synopsis, trailer, photo Gallery, cast and crew bios, as well as downloads like wallpapers, screensavers and Buddy Icons. There are two interactive sections, but they are still marked coming soon.
The In-Laws
Current Content: Two new TV Spots were added to the video section. Also, in the non-flash section, there are extensive production notes I failed to mention last time.
The Italian Job
Current Content: A flash site was launched with a section for each character, including the Mini. Each section has an actor bio, image gallery and several facts about heists, traffic jams, Venice sinking and other (marginally) related info. Each fact appears in a pop-up menu but if you move the mouse cursor off of it, it immediately closes. This was quite annoying, especially for the longer bios.
The Lizzie McGuire Movie
Current Content: Added this week was the Lizzie Party Planner, complete with invitations, simple pizza recipe, outfit suggestions and some simple Italian phrases. I found this section the most valuable as previously the only Italian phrase I previously knew was, “Dio mio! C'e' un' ascia nella mia testa!” Two more features, The Music Diva Makeover and Lizzie’s Vespa Tour, are marked coming soon.
New Suit
Current Content: This site has all the usual players, synopsis, trailer, cast filmographies, photo gallery. And it has simple, yet effective intros to each section. However, after the intro, there is no sound. And this is a shame, cause the site would have benefited from a little more sound.
Owning Mahowney
Current Content: Just the usual bits (synopsis, photo gallery, cast and crew bios) with the trailer still marked coming soon. The transition to and from each section is well done and the music, while a little short, is effective.
Rugrats Go Wild
Current Content: This week the four Thornberrys kids are added to the Spike Game. Other features are still marked coming soon.
Sinbad: Legend of the Seven Seas
Current Content: The trailer is now available.
Spellbound
Current Content: The movie is a documentary about the National Spelling Bee Championships, and the web site plays well to the subject matter. The chalkboard theme is not only fun, but doesn’t interfere with the information. Most of which focuses on the eight contestants from the movie. There’s also the synopsis, trailer, crew bios, release dates and a game of Hangman that I found strangely addicting.
Veronica Guerin
Current Content: So far just the synopsis, trailer and cast and crew (no bios.) But the film won’t be released for nearly half a year, so there’s plenty of time to add more.
X-Men 2
Current Content: This site is as huge as they come. Tons of animations and sound, information on cast, crew and characters, trailers, video clips behind the scenes, press conferences, etc. This is what a movie site should be. Of course, the people at Fox probably spent more on this site than the production budget of some of the other films on this list. But never let it be said that the incontrovertible Weekly Website Award can’t be swayed by flashy graphics.
Submitted by:
2003-04-23
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
City of Ghosts
Current Content: Nothing new since I last reviewed it. Movie clips are still marked coming soon.
Confidence
Current Content: For a movie that promises a lot of style, the website was a little tame. It hit all the right notes, (synopsis, trailer, cast and crew bios) but it didn’t have the pizzazz I was hoping for. Some of the extras include wallpapers, screensavers and a game.
A Decade Under the Influence
Current Content: The film is a documentary about the influences in American cinema during the 70s. This site focuses on biographical information of both the interviewers and the interviewees, but the usual synopsis and trailer are there. My favorite feature is the very extensive timeline of the 70s. The way they put together the image gallery is also very well done. It is an excellent mixture of style and substance.
Dumb and Dumberer
Current Content: A new button was added that’s marked do not press. When you do you hear a clip from the movie. It’s the same clip every time you press, so there’s no need to press it more than once. Hopefully, there will be more clips added as the release date nears.
Identity
Current Content: Easily the best atmosphere for a site this week, perhaps the best atmosphere for any site I’ve reviewed. It’s very had to describe, no description would really give it justice. You just have to check it out for yourself.
The In-Laws
Current Content: Just a little bit new this week. In the downloads section there’s a new screensaver, and the song list for the soundtrack is available. Unfortunately, only the one song is available to listen to.
It Runs in the Family
Current Content: A good site that focuses on the family members and the actors that play them. Not only is there text, but there are audio and video clips for each character. Excellent information that is probably destined for a feature packed DVD section. There is also synopsis, trailer, wallpapers, etc.
Jeepers Creepers 2
Current Content: This week the trailer and some background music were added. The background music is creepy, but a little short to be effective.
The League
Current Content: The name has been shortened from The League of Extraordinary Gentlemen to just The League to coincide with the launch of the new website. While the site does contain the usual synopsis and trailer, the heart of the site are the vast character bios. Each of the 7 characters in The League have their own section complete with an introduction, why there were chosen, wallpaper and AIM Icons to download, Image Gallery and an E-Card. And there is more marked coming soon. The background music is effective, but not particularly noteworthy. Overall an excellent site.
The Lizzie McGuire Movie
Current Content: The first 5 days of Lizzie’s Diary have been added to the site.
Manic
Current Content: The interactive character bios that make up the heart of this site are very well done, very intriguing. There is good use of sound and music throughout the site. There is plenty of multimedia including a trailer, movie clips and interviews with the director. Written information includes cast and crew bios, and production notes.
Mondays in the Sun
Current Content: This website has almost as much information on the director and the producer than it does on the film itself. The synopsis and character bios are joined by bios of and interviews with the director and the producer. There is also a few storyboard pictures and some information on the music that plays in the background of the site. There’s an extensive list of the cast and crew, but none have bios except the two mentioned above.
The Real Cancun
Current Content: This site spends most of its time on introducing the participants, cause there’s really nothing else to talk about. There’s your usual synopsis, trailer, and clips, lot of clips. But unless you’re already psyched to see this movie, the website does little to persuade you.
Respiro
Current Content: A very unusual style to this website. The content scrolls continuously past, first the synopsis, then a biography of the director and then a statement from him. Next is a biography of the lead actress, Valeria Golino, then an image gallery and the poster. The final section is for the trailer, which is not available at this time. The unique and engaging way this site was put together is definitely worth checking put.
Rugrats Go Wild
Current Content: Starts with you helping Spike find the lost kids, which should keep the kids entertained. The site also has a synopsis, the teaser trailer and the Rugrat kids’ character bios, but most of the rest is marked coming soon. There are some jungle sounds for the background, but the loop is far too short and repetitive.
Sinbad: Legend of the Seven Seas
Current Content: Not a lot of content, but the movie doesn’t open for another 2 months. So far there is just the synopsis, character bios and a create your own wallpaper. But a trailer is marked coming soon.
Submitted by:
2003-04-16
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
Bulletproof Monk
Current Content: No change from when I reviewed it last. Movie clips are still marked coming soon.
Charlie’s Angels: Full Throttle
Current Content: The new full-length trailer is up, as is some more photos and wallpapers. The animated adventures and games are still coming soon.
Finding Nemo
Current Content: The latest from Pixar studios, this site has a synopsis / behind the scenes section, three trailers, character bios, gallery, fish facts and a one game, with more to come. Also, when you move the cursor bubbles come out, which is a nice touch. There are also sounds of the ocean playing in the background, which you can not only turn on, and off, but adjust the volume. It’s a simple addition that is very helpful. All in all, this site is truly deserving of the undisputed Weekly Website Award
Holes
Current Content: Another movie opening this week, and another one with no new content since I reviewed it last. It’s still an excellent site and worth checking out.
Hollywood Homicide
Current Content: Still two months away, so the fact that there’s just a trailer so far is not a shock.
Hypnotic
Current Content: Along with the usual information (Cast and crew bios, synopsis, trailer) there are behinds the scenes information and a gallery in Java format. There are also five ‘disturbing’ images that are distorted (sometimes based on mouse movements.) While you are watching these images there’s creepy music playing in the background. I think the site would have benefited if that music were playing all the time.
The In-Laws
Current Content: A new flash site was launched, and while there is plenty of information (synopsis, cast and crew bios) and multimedia (trailer, poster, photo gallery) and downloads (wallpapers and buddy icons) there are even more features marked coming soon.
Jeepers Creepers 2
Current Content: New format, but the only new content is three e-cards.
The Lizzie McGuire Movie
Current Content: This week a flash site was activated, and while there’s a new format, most of the content is the same. There are some new photos and character bios to read, and a couple of sections marked coming soon.
Malibu’s Most Wanted
Current Content: A very well done flash site with a lot of multimedia content. A trailer, a beer commercial featuring B-Rad G, and a clip from the movie are all on the site. There’s also a link to B-Rad G’s personal site, which has even more clips from the movie and Jamie Kennedy Experiment. There’s also songs from his CD Malibootay. While there certainly is a lot here, it all seems very much the same.
S.W.A.T.
Current Content: Just the trailer, but the movie is months away, so that should change.
Winged Migrations
Current Content: Flash site with mostly behind the scene information - what birds are featured, their migratory paths, how the shots were taken, and a statement director and his bio. There are also a lot of links for more bird information if this site doesn’t have enough. From the more traditional website fare, we have the trailer and a couple of wallpapers to download.
Submitted by:
2003-02-21
EF=http://www.the-numbers.com/people/MDOUG.html>Michael Douglas / Albert Brooks movie, The Wedding Party has changed it name to The In-Laws. An obvious choice as it is a remake of the 1979 comedy of the same name. Michael Douglas plays a secret agent, a role played by Peter Falk in the original. Albert Brooks plays the mild-mannered foot doctor, taking over the role Alan Arkin played. The In-Laws also stars Lindsay Sloane, Ryan Reynolds, Candice Bergen and Robin Tunney. It’s currently scheduled for a May 23rd release, but that could change too.
For a synopsis, photos and a trailer visit the official site
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