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For the first time in 2003, the weekend box office totals were significantly above the same week last year. The total box office for the top ten was up nearly 45% from 2002 year. This helped put May in the record books as the best month in box office history. But, even after May's record-breaking performance, 2003 is still behind 2002's total for the year to date. Opening in first place, with a record weekend for both Computer Animation and a studio best for Pixar was Finding Nemo. The Albert Brooks fish tale earned $70.3 million at the box office, and if the stellar reviews and past Pixar performances are any indications, this movie could pull in close to $300 million domestically, and a little more than that internationally. Bruce Almighty came in second, and did so with a smaller drop off than expected. $37.3 million was only a 45% decline, which is very good considering the huge opening weekend take and the post-holiday dip. Along the way Bruce Almighty became the largest grossing comedy of the year after crossing the $100 million mark on Thursday. Third place went to the second of three wide releases this weekend. The Italian Job grabbed up $19.5 million, on par with predictions. Surprisingly good reviews could give this movie legs. However, with a $60 million production budget, and an advertising budget close to half that it won’t see a profit in the home market. Continuing to drop faster than expected is The Matrix Reloaded, with $15.7 million, down nearly 58% over last weekend. The movie seems to be suffering from The Empire Strikes Back effect, that is to say it doesn't have the novelty of the first movie, and doesn't have the satisfying conclusion of the third movie. Speaking of Star Wars, The Matrix Reloaded is now just a few hundred thousand above Attack of the Clones' pace, despite having a $24 million lead after opening weekend. It will take a surge just before the release of Matrix Revolutions to push this film above $300 million. Daddy Day Care was able to stay in the top five one last week with a $5.7 million dollar performance. The movie now has made a little more than $80 million in four weeks, and could have enough gas in the tank to cross $100 million. Opening with a little weaker box office than predicted, but a spot higher was Wrong Turn. $5.2 million is not a lot of money for an opening weekend, but considering a budget of only $10 - $13 million, it should be enough to pull a profit from the home market. The reviews for Wrong Turn were not as low as one might have expected, getting a 50% score from the run-of-the-mill Internet reviewers. However, of the Cream-of-the-crop reviews, of which only four even bothered to review the movie, none of them gave it a positive review. Coming in less than $100,000 behind in sixth place was X-Men 2 with $5.1 million. The mutant movie sequel just failed to cross the $200 million dollar mark but should do that by Tuesday. That total is enough to pay off the production budget, but it will take a bit more to make a profit domestically. However, add in its impressive international numbers and X-Men 2 has made Fox very happy. The second Albert Brooks movie in the charts, The In-Laws, fell to eighth place with $3.7 million. It had one of the best drop-offs of the week, but that wasn’t good enough to save it: $14.5 million after two weeks is still a disappointment.
Down With Love dropped faster than predicted with only $1.6 million. Only $17.2 million after three weeks of wide release is quite a shock considering the talent attached to this film. |
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The weekend after Memorial Day sees three new movies open wide, each with widely difference target audiences and wildly different expectations.
Almost guaranteed to open first is Finding Nemo, the fifth film from Pixar studios. The real question with Finding Nemo is whether it will break records for the studio. It needs more than $62.5 million to better Monsters Inc. opening, which will be difficult - especially considering the post-Memorial Day dip that is historically experienced at the box office. However, Finding Nemo does have a higher theater count (3,374 to 3,237) and unbelievably high reviews going for it. Currently there is only one reviewer on Rotten Tomatoes that is not giving it a positive review. That puts it above both Monsters Inc. and A Bug’s Life, but amazing below both Toy Story 1 and 2, both of which received 100% positive reviews.
Coming in second, and crashing back down to Earth will be Bruce Almighty. The huge first weekend take and a post holiday weekend means this film will drop more than 50%. However, since the film outperformed expectations by such a large margin the first week, a 50% drop will still leave a second weekend box office greater than what the studio were hoping for before it opened.
There will be a close battle for third place between Matrix Reloaded and The Italian Job. The Matrix Reloaded is again tracking well below last week’s performance, which should result in another big drop. However, The Italian Job is only opening in 2,633 theatres, which is a little low. Surprisingly, The Italian Job is currently receiving nearly identical reviews as the Matrix. So look for the two movies to get nearly identical box office takes this week, around $18 million with a slight edge to the newcomer.
Fifth place will also go down to the wire as Daddy Day Care and X-Men 2 fight to stay in the top 5 one more week. Both are shedding theaters, but X-Men 2 is doing it faster. On the other hand, Finding Nemo will surely draw more of Daddy Day Care’s target audience away than from the X-Men. Still, Daddy Day Care has the lead last weekend, and while it will shrink, it should still win this weekend $8 million to $7 million.
Opening in only 1,615 theaters is the horror movie Wrong Turn, which has a plot reminiscent of The Lurking Fear by H.P. Lovecraft. The real surprise with the reviews is not that they’re as poor as they are, but that there are so few of them. As of noon Friday, there were only 6 reviews posted. But the target audience for these films generally doesn’t care about reviews or the lack thereof, so that shouldn’t affect the box office. And with a budget a mere fraction of the other films debuting this week, the studio should still be happy with $6 million and a seventh place finish.
In eighth place will be The In-Laws, which unperformed when in debuted last week and will do the same this week with a little more than $4 million. There are two bright spots for the studio, the movie did have a lower budget than most and it should find a larger audience in the home market.
In ninth place will be Down With Love, which unperformed when in debuted two weeks ago and will do the same this week with a little less than $3 million. Ok, enough of the cut and paste predictions, but the performance of the two previous movies has been very similar. Low expectations, even lower box offices and a quick descent down the charts.
Rounding out the top ten is The Lizzie McGuire Movie, which is shedding theaters faster than its box office pull would suggest it should. Failure to support this film in the long run could cost Disney several million dollars off the final box office figure. Even with the lost theaters it should earn a little more than $2 million and cross the $40 million mark for its total box office. The studio’s share of that figure should cover production and advertising costs.
Submitted by: C.S.Strowbridge
| Rank | Movie | Theaters | Change | Weeks in Release | Distributor |
|---|---|---|---|---|---|
| 1 | Bruce Almighty | 3,490 | +8 | 2 | Universal |
| 2 | Matrix Reloaded, The | 3,453 | -150 | 3 | Warner Bros. |
| 3 | Finding Nemo | 3,374 | New | 1 | Buena Vista |
| 4 | Daddy Day Care | 3,128 | -344 | 4 | Sony |
| 5 | In-Laws, The (2003) | 2,652 | n/c | 2 | Warner Bros. |
| 6 | Italian Job, The (2003) | 2,633 | New | 1 | Paramount |
| 7 | X2: X-Men United | 2,533 | -534 | 5 | Fox |
| 8 | Wrong Turn | 1,615 | New | 1 | Fox |
| 9 | Lizzie McGuire Movie, The | 1,330 | -788 | 5 | Buena Vista |
| 10 | Down with Love | 1,300 | -817 | 4 | Fox |
| 34 | Bhoot | 20 | New | 1 | Spark Media |
| 40 | Together (Han Ni Zai Yiki) | 6 | New | 1 | MGM |
| 43 | Capturing the Friedmans | 3 | New | 1 | Magnolia |
| Movie | Theaters | Distributor |
|---|---|---|
| 2 Fast 2 Furious | 3,200 | Universal |
| Whale Rider | 9 | New Market |
| Eye, The | 4 | Palm Pictures |
2003-05-28
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
Alex and Emma
Current Content: The new flash site launched this week, with the exact same content as the regular site. Just with animated introduction / segues and audio clips. It’s a nice to compare the effectiveness of the regular site with the flash version. The one complaint with the flash site, the production notes are far too long to be one section, it should have been broken up like it is on the non-flash site.
Bad Boys II
Current Content: The first of six issues was released this week. This issue contains the synopsis and cast and crew, (no bios), both the teaser trailer and the full trailer, half a dozen images, two wallpapers and two buddy icons. In two weeks, and every two weeks after that, a new issue will be released. It’s not a bad site, but the lack of sound is a disappointment.
Cabin Fever
Current Content: There a new section for downloads with the teaser trailer, wallpaper and a link to the Cabin Fever discussion board.
Capturing the Friedmans
Current Content: This site consists almost entirely of old photos. When you move the mouse over the photo an audio clip from the movie plays. It is an intriguing idea, one that was executed well. However, a little more background information than what was provided could have helped draw in surfers.
Elf
Current Content: None, you are just redirected to a Naughty or Nice contest.
Finding Nemo
Current Content: An excellent site with a lot of information, but mostly is filled with extras. Several different previews can be seen, there are wallpapers to download and games like Cruising with Crush to play. There is also Mr. Ray’s Classroom where surfers can learn more about the world’s coral reefs. Combines with the background sounds, and little animations that fill the site and you have this week’s winner of the authoritative Weekly Website Awards.
Garfield
Current Content: Nothing, in fact the link just redirects you to Fox’s movie index. But the movie is more than a year away, so this is not a surprise.
Hotel
Current Content: Warning, this site contains foul language, nudity, violence and the most incomprehensible content I’ve seen in a long time. Compared to this Identity’s flash site was linear to the Nth degree. At least the Identity site has a sense of cohesion to it. This just felt like random images and quotes. Might shock some, but I didn’t find it engaging enough to shock me.
The Italian Job
Current Content: A clip or two was added, as were several interviews with the cast members. There are still a few more clips still marked coming soon.
Rugrats Go Wild
Current Content: Another game, Jungle Stumble, was added to the site. There are no sign ups needed to play this one.
Sinbad - Legend of the Seven Seas
Current Content: A lot of multimedia was added to the site. Two featurettes and four interviews were added. Overall, it’s a lot a video to watch. There is also a coloring book with the four main characters.
The Three Marias
Current Content: Very small site with only a short synopsis, a few images, one quote from one review and some viewing dates. There is more information in the press kit, which can be downloaded from the stills and more section.
Together
Current Content: While this film has the usual information (synopsis, cast and crew bios, trailer, image gallery) it focuses on the behind the scenes more. Finding the right actor, composing the music, the culture of modern day China, etc. Speaking of music, while there is some, the clips are too short and do not loop. So you hear the piece only once when you change sections. This is too bad, since the subject matter would lend itself perfectly to more background music. Another downside is the animation, what little there is doesn’t fit well with the site as a whole.
Uptown Girls
Current Content: The song was removed from the site. No other changes were made.
Wrong Turn
Current Content: Very little was added to this site just before its release, just a couple of TV spots. But the site has previously won the weekly website award, so very little was needed.
Submitted by: C.
2003-05-23
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
Bruce Almighty
Current Content: A very well balanced site that has everything a site should have in both content and format. Content wise it has the usual synopsis, trailer, extensive cast and crew bios. It also has an image gallery, wallpapers, screensaver, e-cards and information on the soundtrack marked coming sound. Its format is also good with an animated intro, animated segues, and good use of sound effects. They could have emphasized Jim Carrey a little more, but maybe that’s just me.
Charlie’s Angels: Full Throttle
Current Content: The second episode of the animated prequel is up, There should be one more per week till the release date arrives.
Gigantic
Current Content: This is a low frill website. It has the trailer and a few photos, but what it has the most of is behind the scenes information. What it doesn’t have is sound, which is strange for a website for a documentary about a band, (They Might Be Giants.)
Hollywood Homicide
Current Content: The flash site still hasn’t launched, but three new sections opened on the main site. A short synopsis, a very funny Police Blotter and a comparison of New York, Chicago and L. A. cops.
The Hulk
Updated Content: Added over a dozen clips of Stan Lee talking about the Hulk, from early character concepts to the latest movie.
The In-Laws
Current Content: This site is great. It not only does it have great content with synopsis, trailer, cast and crew bios, soundtrack information. It also has lots of extras, two TV spots, image gallery, poster, screensaver, wallpapers, e-cards, lots of buddy icons, etc. This site is one of the best when it comes to the use of sound. Not only is the background music is good, (The main page has a flawlessly looped clip of Get Down Tonight by K.C. and the Sunshine Band.) this site is also one of the best when it comes to the use of audio clips. For example, Plan The Wedding section (new this week) is a perfect example of the use of sound; each part has background music, sound effects and audio clips. All this made The In-Laws website the winner of the irrepressible Weekly Website Award.
The Italian Job
Current Content: A couple of clips and a few more wallpapers are filtering in. But that interface is driving me nuts, especially with the clips.
Kaena: The Prophecy
Current Content: This site concentrates mostly on background information for the movie, there’s information, and images, for the characters, the races, the locations, and even the fauna. There’s also the more traditional website content like synopsis, trailer and movie clips, cast, crew bios, and some more unique features like behind the scenes, interviews, and even a very in-depth look at how the main character (Kaena) was created. But by far, the most unusual feature is a section called The Prophecy. I’d describe it, but really I can’t. You have to see for yourself.
The Last Samurai
Current Content: The official site was launched, but there’s still very little content. Right now it’s just the trailer and a little background history of Japan.
Respiro
Current Content: A very unusual style to this website. The content scrolls continuously past, first the synopsis, then a biography of the director and then a statement from him. Next is a biography of the lead actress, Valeria Golino, then an image gallery and the poster. The final section is for the trailer, which was just made available this week. The unique and engaging way this site was put together is definitely worth checking out.
Rugrats Go Wild
Current Content: The Thornberrys adults are added to the Spike search game, and a new Animal Rescue game. However, you have to log into Nick.com to play the game.
Submitted by:
2003-04-30
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
The Dancer Upstairs
Current Content: A very understated website and I’m not sure if that is good or bad. Too flashy would be a distraction, but as it is it’s not very memorable. Besides the usual synopsis, trailer and cast and crew bios, there are 10 images that can be sent as e-cards and 2 clips from the movie.
Down With Love
Current Content: The movie is set in the 60s, and the website flaunts it. The style, the sound effects, the music all scream 60s, in a cheesy by charming way. Speaking of the music, it loops flawlessly, but some clips are a little short. There’s the usual synopsis, trailer, photo Gallery, cast and crew bios, as well as downloads like wallpapers, screensavers and Buddy Icons. There are two interactive sections, but they are still marked coming soon.
The In-Laws
Current Content: Two new TV Spots were added to the video section. Also, in the non-flash section, there are extensive production notes I failed to mention last time.
The Italian Job
Current Content: A flash site was launched with a section for each character, including the Mini. Each section has an actor bio, image gallery and several facts about heists, traffic jams, Venice sinking and other (marginally) related info. Each fact appears in a pop-up menu but if you move the mouse cursor off of it, it immediately closes. This was quite annoying, especially for the longer bios.
The Lizzie McGuire Movie
Current Content: Added this week was the Lizzie Party Planner, complete with invitations, simple pizza recipe, outfit suggestions and some simple Italian phrases. I found this section the most valuable as previously the only Italian phrase I previously knew was, “Dio mio! C'e' un' ascia nella mia testa!” Two more features, The Music Diva Makeover and Lizzie’s Vespa Tour, are marked coming soon.
New Suit
Current Content: This site has all the usual players, synopsis, trailer, cast filmographies, photo gallery. And it has simple, yet effective intros to each section. However, after the intro, there is no sound. And this is a shame, cause the site would have benefited from a little more sound.
Owning Mahowney
Current Content: Just the usual bits (synopsis, photo gallery, cast and crew bios) with the trailer still marked coming soon. The transition to and from each section is well done and the music, while a little short, is effective.
Rugrats Go Wild
Current Content: This week the four Thornberrys kids are added to the Spike Game. Other features are still marked coming soon.
Sinbad: Legend of the Seven Seas
Current Content: The trailer is now available.
Spellbound
Current Content: The movie is a documentary about the National Spelling Bee Championships, and the web site plays well to the subject matter. The chalkboard theme is not only fun, but doesn’t interfere with the information. Most of which focuses on the eight contestants from the movie. There’s also the synopsis, trailer, crew bios, release dates and a game of Hangman that I found strangely addicting.
Veronica Guerin
Current Content: So far just the synopsis, trailer and cast and crew (no bios.) But the film won’t be released for nearly half a year, so there’s plenty of time to add more.
X-Men 2
Current Content: This site is as huge as they come. Tons of animations and sound, information on cast, crew and characters, trailers, video clips behind the scenes, press conferences, etc. This is what a movie site should be. Of course, the people at Fox probably spent more on this site than the production budget of some of the other films on this list. But never let it be said that the incontrovertible Weekly Website Award can’t be swayed by flashy graphics.
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