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2003-11-04
ionally a bad night for the box office. Younger kids are out trick or treating, and most parents are either out there with their kids or handing out candies at home. So when Halloween comes on a Friday you know the box office is going to be hurt. This year, most of the releases were scaled back from the much wider released that were previously planned. This hurt the box office to the tune of 21.7% from last week and 14.4% from last year.
By Thursday, Scary Movie 3 had lost nearly 90% of its opening night box office. This could mean one of two things, its audience is skewed very young and they couldn't go to the movies on a school night, or it's a really bad movie. After only taking in $20.0 million for its second weekend, a drop of 58.4%, the latter seems more likely. It did beat Scary Movie 2's box office, but topping the first’s will be all but impossible.
Coming in a very close second was Brother Bear with $19.4 million. Not opening on Halloween seemed to be a good strategy, but the two-day box office will still be seen as a disappointment to Disney. It will need better legs than Finding Nemo just to hit $100 million, and is no where close to Disney's animated fair of the past. And that holds true on the critical side as well; with only 39% positive, reviews are well below expectations.
If one movie benefited from Halloween it was The Texas Chainsaw Massacre. Its target audience was too old to trick or treat and was too young to have kids that wanted to trick or treat. It took in another $10.8 million to raise its total box office to over $66 million. That's more than double the cost to make and advertise the movie.
Radio made more at the box office than predicted, $9.6 million. However, it wasn't able to hang onto third place like I thought.
Fifth place was just as tight as I thought it would be with Runaway Jury taking it $6.5 million to $6.2 million over
Mystic River. The total box office for the two films are even closer with Mystic River holding a slight lead $33.5 million to $33.3 million.
In The Cut's performance was right in line with predictions. It managed only $2.1 million and just missed a spot in the top ten. With very poor reviews, look for this one to disappear from theatres quickly before having and unrated DVD released.
The Human Stain would have had the best per theatre average in the top 10, if it had made it in the top ten. However, it had to settle for $1.0 million and 15th place. Reviews are a little better than In the Cut, but not enough to suggest a much wider release is in the works.
The release of Alien: The Director’s Cut the biggest disappointment of the weekend. It was probably hurt by the multiple releases that are already on DVD, or the fact that a 9-DVD box set will be released in December. Whatever it was, while the critics are almost unanimous, the director's cut is excellent, the re-release was a bust earning only $1.0 million.
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2003-10-31
he opening of only one wide release, and some that don’t quite make that cut. Many were planned for wider openings than they got, and after this week we’ll see if it was a smart idea to cut back on the theatres.
Last week’s winner is likely to repeat at the top of the charts this week. Scary Movie 3 should take in about $25 million to raise its total to $80 million after just two weeks, topping the final box office of Scary Movie 2. Topping the first’s box office will be much harder to do.
Disney’s latest animated movie, Bother Bear, won’t open in theatres till Saturday. This is probably a good strategy given most kids will be out trick or treating today. However, I doubt most parents will want to be in a theatre with a bunch of kids on sugar highs. So Brother Bear’s prospects for the weekend are bleaker than most Disney movies. And with reviews that are well below par for Disney movies, $15 million will be all it will get.
Radio will again finish third with $9 million at the box office. This is a drop of only 33% and could spell some nice legs for the film. But even so, it will have to wait till the home market before it starts to show a profit.
Dropping a couple of spots will be The Texas Chainsaw Massacre. It won’t be far behind Radio with $8 million. This box office will be helped out by some Halloween action, but bigger drops are coming for next week.
Mystic River and Runaway Jury will be in a very close contest for the last spot in the top five. Both will get around $6 million with Runaway Jury having a slight advantage.
In The Cut, which opened in just 6 theatres last weekend opens wider this weekend. But calling 800 theatres a wide release is not quite accurate. Reviews for the movie have been quite poor and there’s only so much Meg Ryan’s controversial sex scenes can do for a movie. Look for $2 million and possibly a spot in the top ten.
The release of Alien: The Director’s Cut was reportedly trimmed back from 1700 theatres. And considering how poorly the movie did during its Wednesday release that was probably for the best. It has failed to make the top ten either day and this weekend it will only get $1 million at most. This is too bad because the reviews are excellent. But if you don’t get a chance to see it in the theatres, you can always pick up the 9-DVD box set in December.
Lastly, Human Stain opens in 160 theaters. Also originally planned for a much wider release, its reviews suggest cutting back was the right thing to do. Box office wise, it should fall just below Alien: The Director’s Cut with under $1 million.
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2003-10-30
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
50 First Dates
Current Content: Placeholder site with no content.
The Alamo
Current Content: The flash site was launched just in time for the movie's release to be delayed, so don't expect many updates till we're closer to April of next year. So far the site has the regular features, synopsis, trailer, cast and crew bios, image gallery. And a few extras like a Educator's Guide, (in Adobe Acrobat format) and others marked coming soon like Behind the Scenes and Screen Savers. There's also animated segues and sound effects, but no background music.
Alien: The Director's Cut
Current Content: The movie opened in a few hundred theatres yesterday, but the modern reviews have not been added yet..
Alien vs. Predator
Current Content: Redirects you to the Fox movie page. But the teaser trailer is available at Apple.com.
The Barbarian Invasions
Current Content: Typical Miramax site with the trailer marked coming soon.
Dirt
Current Content: Simple site with just the synopsis, trailer, cast bios and a few reviews. Outside the intro and the trailer there is no sound or animation, which is too bad since the quirky nature of the film would lend itself perfectly to a flashier site.
The Human Stain
Current Content: Typical Miramax site.
Looney Tunes: Back in Action
Current Content: Flash site launched and it definitely the most fun site this week. Most of the content is there to entertain, not inform you about the movie. In fact, they don't even have a synopsis yet. They do have the trailer, along with two cartoons, plenty of images, sound clips, descriptions of all the major characters, acme gadget, spy car, etc. There are also seven small games to play. Information on the soundtrack is marked coming soon; and when that section is added hopefully so will some background music. There is also a decided lack of subtly with product placements that is a problem. Even so, this site wins this week's whimsical Weekly Website Awards.
Lord of the Rings: The Return of the King
Current Content: Just in time for Halloween, monster wallpaper and e-cards were added.
Love Actually
Current Content: The first of two TV Spots was added this week.
Love Don't Cost a Thing
Current Content: A new placeholder site was launched with less content as the last placeholder site. But the flash site is marked coming soon.
The Matrix Revolutions
Current Content: The cast and crew bios were added.
Paycheck
Current Content: Placeholder site with just the synopsis, trailer and image gallery.
The Perfect Score
Current Content: Just a redirect to Paramount's movie page.
Shattered Glass
Current Content: The movie opens in limited release this weekend and the new website was also launched. The site has the usual features including synopsis, trailer, cast bios and crew list (no bios.) There's also a learning guide (in Adobe Acrobat format) and a message board. There's also background music for the opening, but as soon as you enter the main site it stops.
Spider-Man 2
Current Content: A new poster was added to the site this week.
Troy
Current Content: Another redirect.
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Wednesday, November 25, 2009
