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Sunday, November 22, 2009
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Polar Express Hit Another Milestone on IMAX
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The Polar Express: The IMAX Experience, which was already the highest grossing DMR film, crossed $60 million worldwide during its second season of release. The film earned $15 million during its second season despite going up against its DVD release. If the film can earn anything close to that next year, it could become a seasonal event like Santa vs. the Snowmen and if that happens, it could challenge some of the All-Time Champs.
On the other hand, Deep Sea 3-D didn't get off to a great start with just under $700,000 in 43 theatres. Its per theatre average of $16,113 was the best of any film that weekend, but not up to the level most IMAX films earn.
- C.S.Strowbridge
Date posted: 2006-03-11
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