New releases took three of the top five places on the DVD rental chart, including first place. Wild Hogs was the overall rental leader with $9.94 million, which was in line with Disturbia's opening last week. Disturbia did hold on strongly during its sophomore stint, down just 22% to $7.58 million for the week and $17.27 million in total. As they did on the sales chart, Fracture opened in third place while Vacancy managed fourth with $6.71 million and $6.36 million respectively. Finally, 300 grabbed the last spot in the top five, adding $5.85 million for the week for a total of $27.22 million after three; this is merely a fraction of the film's earnings on the sales chart, but still impressive nonetheless.

There were a few other new releases to chart this week, but none that managed to place in the top 20. In fact, the next best release was The Lookout with a 23rd place, $1.12 million debut. Inland Empire was just a few spots lower in 26th place with $1.08 million. The final release to chart was Aqua Teen Hunger Force Colon Movie Film for Theaters for DVD, which only managed 34th place with $880,000 in rentals compared to a sixth place $3.78 million opening on the sales chart. That's evidence of a serious Fanboy Effect.

- C.S.Strowbridge

Date posted: 2007-08-26