Trailer:
Click to Play
Official Site:
TowerHeist.net
Distributor:
Universal
Release Date: November 4th, 2011
MPAA Rating:
PG-13 for language and sexual content.
Source:
Original Screenplay
Major Genre:
Thriller /
Comedy
Keywords: While Collar Crime,
Heist, Class Warfare, Upstairs / Downstairs,
Revenge, Ensemble, and more
Directed By:
Brett Ratner
Starring:
Ben Stiller,
Casey Affleck,
Michael Peña,
Gabourey Sidibe,
Matthew Broderick,
Alan Alda,
Eddie Murphy,
Téa Leoni, and others
Production Budget: Reported at $85 million
Box Office Potential: $115 million
Ben Stiller stars as a building manager to a fancy apartment building, whose tenants include Alan Alda, an investment banker. Everyone in the building invests with him, because he's famous for his success on the stock market; however, he's not been investing their money, but running a Ponzi scheme. When he loses $2 billion of investors' money, including all their money, he is arrested and put under house arrest. Ben Stiller then teams up with the rest of the building's workers, another investor and Eddie Murphy, a petty crook, to break into Alan Alda's apartment and get back what they lost.
So far the film's buzz has been good and, apart from a release controversy, all signs are pointing to a solid $100 million hit. The director, Brett Ratner, is no stranger to $100 million hits with a career average more than that. Ben Stiller has reached the century mark ten times in his career; granted, a couple of those were for voice work, but that's still impressive. And while Eddie Murphy's box office success has taken a turn for the worse recently, he still has a lot of fans waiting for him to return to form. It will also benefit from a lack of direct competition.
As for that controversy, Universal had plans to release the film in theaters and then three weeks later release it on Video on Demand, but the theater owners revolted and threatened to not show the film at all. I find this controversy amazing, as it basically reveals that theater owners think staying at home and watching a movie is a better deal than going to theaters to see the film. Maybe they should figure out why this is. Overpriced tickets and overpriced food is a good place to start. However, studios need to look at the correlation between ticket sales and home market sales and realize if they keep putting the squeeze on theater owners, they will lose out in the end as well.