DVD Sales: Sherlock Graduates
June 26, 2012
Sherlock Holmes: A Game of Shadows dominated the new releases and easily took top spot on top of the DVD sales chart this week. It sold 1.52 million units and generated $22.71 million in revenue, which is substantially more than its predecessor made during its opening week, despite selling fewer tickets while in theaters. It's hard to explain that.
Ghost Rider: Spirit of Vengeance placed second with 359,000 units / $6.10 million, which is a mere fraction of its predecessor, but the DVD market has really changed in the past five years, so comparisons are unfair. Even so, this is weak. Act of Valor was in third place with 327,000 units / $4.99 million for the week giving it totals of 961,000 units / $15.77 million after two. Tyler Perry's Good Deeds opened in fourth place with 324,000 unit s/ $5.49 million. This is a step up from Madea's Big Happy Family, for instance. Safe House fell to fifth place with 258,000 units / $4.65 million over the week for a total of 962,000 units / $16.60 million after two.
Another Tyler Perry release, Aunt Bam's Place: The Play opened in 8th place with 152,000 units / $2.13 million. This is very strong for a direct-to-DVD release, although Tyler Perry's built in fanbase helps. Entourage: Season Eight earned tenth place in its debut with 91,000 units / $2.40 million. The final new release to chart was Superman vs. the Elite, which placed 20th with 42,000 units / $594,000.
Filed under: Video Sales, Sherlock Holmes: A Game of Shadows, Ghost Rider: Spirit of Vengeance, Safe House, Tyler Perry's Good Deeds, Act of Valor, Superman vs. The Elite, Tyler Perry's Aunt Bam's Place - The Play