: Click to Play
: September 28th, 2012 (Limited)
: October 5th, 2012 (Wide Expansion)
sexual material, language and drug references.
: Based on a Book
: College, Musicians, Singers, Tournament, Underdog, Romance, A Cappella, and more
: Jason Moore
: Anna Kendrick
, Rebel Wilson
, Anna Camp
, Brittany Snow
, and others
: Estimated at $20 million to $30 million
Box Office Potential
: $35 million
A college film about two competing groups of A Cappella singers trying to win a national tournament. This is far from the first college film with a similar setup. Granted, A Cappella is a new twist, but there have been movies like this about drumming, dancing, etc. I think there's a correlation between the popularity of the music style and the success at the box office, which is probably bad news for this film. Also, the film doesn't have a lot of name recognition on either side of the camera. Sure, Anna Kendrick is in Twilight, but she's just starting to show people she can be a lead outside of that franchise. The film is also Jason Moore's first film as a director (he has directed several episodes of a few TV shows) so it is unlikely he will be able to draw in moviegoers. Finally, it is also opening in select cities one weekend before expanding wide the next. This is rarely an easy thing to do and many films that have tried, have crashed and burned. If it does crash and burn, it won't make $5 million in total. On the other hand, it could make $5 million opening weekend and might even hit $50 million in total. The above box office potential represents a weighted average of the two extremes.
Last Minute Update: According to Sunday's estimates, film earned just over $5 million during opening weekend giving it a per theater average of more than $15,000. Expanding wide shouldn't be too much of a problem and it should become a solid midlevel hit. As a result, I've increased the box office potential from $15 million to $35 million. There is also a potential it will last long enough in theaters to grow beyond that.