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Wednesday, July 23, 2014



Per Theater Chart: New Releases are a Little Rusty

It was a rather slow week on the per theater chart with only two films topping the $10,000 mark, and none of them were massive hits. Rust and Bone rose to first place with an average of $12,369 in two theaters. It rose to top spot thanks to a miniscule 9% drop-off. The only other member of the $10,000 club was Beware of Mr. Baker, which was right behind with $12,195 in its lone theater.

There were only a couple other new limited releases that did well, and unfortunately, there were several that struggled. Talaash was amazing with an average of $9,527 while playing in 172 theaters. Is Bollywood finally starting to become mainstream? I hope so. Hecho en Mexico did okay with an average of $6,344 in 12 theaters. California Solo was well back with $3,412 in 1 theater. Young and Wild missed the Mendoza Line, but was close with an average of $1,899 in 2 theaters. Universal Soldier: Day of Reckoning was even worse with an average of $1,060 in three theaters. Silent Night was relatively close behind with an average of $879 in 11 theaters, while Dragon earned an average of $796 in 14.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • Talaash opened with more than $1 million, so clearly it reached the $1 million milestone. Getting to $2 million is academic, but these films tend to have short legs, so I'm not sure how far it will get after that.
  • The Sessions got to $4 million on Tuesday and it is already more than halfway to $5 million.
  • Anna Karenina did well in its further expansion getting all the way to $4 million. Surpassing $5 million is virtually guaranteed, while the $10 million milestone is probably the end goal.
  • It took a while, but To the Arctic had the legs to reach $10 million. It took about five months to get from $5 million to $10 million. Unless it is still in theaters this time next year, that's as far as it will go.
  • Silver Linings Playbook fell out of the top ten, but it till topped $10 million over the weekend. At this pace, it should have no trouble getting to $15 million, while further milestones are very likely if it can earn more major Award Season nominations.

- C.S.Strowbridge


Date posted: 2012-12-04

Movies 
 De rouille et d'os
 Beware of Mr. Baker
 Talaash
 Hecho en México
 California Solo
 Universal Soldier: Day of Reckoning
 Silent Night
 Wu Xia
 The Sessions
 Anna Karenina
 To the Arctic 3D
 Silver Linings Playbook