Trailer:
Click to Play
Official Site:
FocusFeatures.com/Promised_Land
Distributor:
Focus Features
Release Date: January 4th, 2013
MPAA Rating:
R for language.
Source:
Original Screenplay
Major Genre:
Drama
Keywords: Inspired By Real Life Events, Environmental, Corporate Malfeasance, AgitProp, Screenplay Written By Star, and more
Directed By:
Gus Van Sant
Starring:
Matt Damon,
Frances McDormand,
John Krasinski,
Hal Holbrook, and others
Production Budget: Reported at $15 million
Box Office Potential: $12.5 million
Matt Damon and Frances McDormand star as two salesmen working for a gas company going into a town whose main factory has just shut down. They are there to get people to sign over drilling rights to the gas company and at first they have a really easy time. However, when an environmental activist, John Krasinski, shows up, he teams up with a popular teacher, Hal Holbrook, the town turns against them.
This film is earning good reviews for a wide release, but not Award Worthy reviews. In fact, they are not even strong enough to suggest it will thrive in limited release. This makes coming up with a box office potential very difficult. If it flops during its opening weekend, it might not expand wide and it will fail to reach $1 million. This is possible, as the competition is high at this time of year. On the other hand, if it does expand truly wide, then it has a chance at $10 million during its opening weekend and better than average legs. The above potential is a weighted average of those two extremes. Unfortunately, the lower end is more likely than the higher end.
Last Minute Update: The film's reviews have fallen and are now below the 50% positive level, while it only did good, but not great in limited release, which puts a wide expansion further at risk. If a theater owner has already booked the film, they will have to show it, but might have limited showings.