Amour continues to show legs most limited releases can only dream of. Despite expanding its theater count to 36, the film topped the per theater chart with an average of $11,479. It is very rare for a wide release to reach the $10,000 level during this time of year, but that's exactly what Mama did, as it opened with an average of $10,730 during the three-day portion of the weekend. Quartet might have reached the $10,000 mark. We are still relying on studio estimates and at the moment the studio says it made $320,000 in 32 theaters for an average of exactly $10,000.
There were not a lot of new limited releases, and only one that did okay over the weekend. Greenwich Village: Music That Defined a Generation earned $5,530 in its lone theater. LUV missed the Mendoza Line with an average of $1,837 in 45 theaters. That is too many theaters for a limited release, but the whole point of the Mendoza Line is, you really can't spin the result. Likewise, Officer Down is already on DVD and Blu-ray, so it is not a surprise it struggled at the box office. However, it really struggled with just $1,061 in its one theater.
This past week also saw milestones reached for a few Per Theater Chart alumni:
- Amour got to $1 million over the weekend. This won't be the last time it reaches a major milestone.
- As expected, The Impossible surpassed $10 million over the weekend. It likely won't expand significantly beyond where it is, but it should get to $15 million before long.
- Silver Linings Playbook finally expanded wide over the weekend and that helped it get to $50 million. It has earned more than ParaNorman and it is closing in on American Reunion. Both of these films opened in saturation level theater counts.
Date posted: 2013-01-23