Weekend Estimates: Die Hard to Win Close Weekend Race
February 17, 2013
President's Day weekend will end with a win and a solid opening for A Good Day to Die Hard, based on studio estimates released on Sunday, but it'll be a close run thing. Safe Haven was a predictable winner on Valentine's Day but has faded fast and is projected to earn $21.4 million Friday-Sunday for third place. Second place is going to be claimed by Identity Thief with about $23.4 million over three days, during which time it has steadily caught up with Die Hard, so much so that it has a good chance of winning the day on Monday. The Bruce Willis actioner will, however, get to claim the title for the weekend with a respectable $25 million for three days and close to $40 million in total by the end of Monday.
Full numbers have yet to be received from all studios, but the performances of the rest of the films in wide release are largely as expected. Oscar hopefuls Silver Linings Playbook and Argo will both be down a handful of percent points from last weekend. Amour will move higher in the chart as it continues to expand, but it seems to have run out of steam somewhat, with its per theater average hovering a little above $2,000. The Oscars should help it a little, but unless it receives a surprise major award its box office run will most likely fade in a couple of week's time.
The winner of this weekend's Per Theater Chart, based on the tracking we have so far, looks like being another Sony Classics release, No, which will average around $17,500 in four theaters.
Bruce Nash bruce.nash@the-numbers.com
Filed under: Weekend Estimates, A Good Day to Die Hard, Safe Haven, Argo, Silver Linings Playbook, Identity Thief, Amour, No, Bruce Willis