New releases took four of the top five spots on the Blu-ray sales chart for the week of February 3rd, 2013. Hotel Transylvania led the way with 633,000 units / $14.54 million. Its opening week Blu-ray share was 37%, which is very healthy for a kids movie.
Batman: The Dark Knight Returns, Part 2 sold 106,000 units and generated $1.47 million during its first week of release. While the Blu-ray came out this week, I believe it was a staggered release, so the DVD didn't come out till a couple weeks later. The only holdover in the top five was Taken 2, which fell to third place with 81,000 units / $1.59 million over the week for totals of 972,000 units / $18.58 million after three. Paranormal Activity 4 managed fourth place with 77,000 units / $1.53 million for the week giving it an opening week Blu-ray share of 29%. This is an acceptable Blu-ray share, but it is still a weak opening. Downton Abbey: Season 3 earned fifth place with 75,000 units / $2.25 million. Its opening week Blu-ray share was 24%, which is excellent for a TV on DVD release.
Seven Psychopaths did better on Blu-ray than it did on DVD earning seventh place with 67,000 units / $1.34 million. Its opening week Blu-ray share was 38%, which is good, but not great. The Cold Light of Day bombed hard earning tenth place with 22,000 units / $393,000. Its opening week Blu-ray share was a mere 15%.
The overall Blu-ray market was great compared to last week with 37% more units sold and 43% more revenue generated. It was flat compared to last year with a fraction of a percentage point more units sold and a barely perceivable decline in revenue. DVD sales also improved, albeit by a lower margin when compared to last week up 15% in terms of units and 29% in terms of revenue. Compared to last year, there were 23% more units sold while the revenue was 22% higher. The overall Blu-ray share was solid at 31% in terms of units and 37% in terms of revenue.
Next week's new releases include Flight and Peter Pan, which should make an interesting one-two punch on the Blu-ray sales chart. Last year's new releases were dominated by The Twilight Saga: Breaking Dawn, Part 1, which sold more than 2 million DVDs. On the other hand, Lady and the Tramp led the way on Blu-ray with nearly 700,000 units sold. I don't think 2013 can compete with that.
Date posted: 2013-03-20