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Friday, August 22, 2014



International Box Office: Smurfs Rise To Top

The Smurfs 2 rose to top spot with $35.57 million on 11,102 screens in 65 markets for a total of $111.01 million internationally. Its biggest market of the weekend was Germany, where it added $3.16 million on 1,075 screens over the weekend to its total, which now sits at $8.78 million. There is a virtual tie for biggest market overall with Russia and the U.K. sitting at $9.94 million and $9.87 million respectively. Getting to the century mark internationally so quickly is good news for the studio. That said, it is behind the first film in most markets and I don't think it will finish with a profit, at least not on its own. Perhaps merchandizing will push it into the black.

Pacific Rim slipped to second place with $31.0 million on 7,600 screens in 61 markets for totals of $245.6 million internationally and $342.4 million worldwide. The film made $33.63 million over the week in China for a total of $79.52 million after two. It might make more in this one market than it did domestically. Unfortunately, the studio's share in China is a fraction of what it is in the United States, so while the numbers are impressive, the profit is not. The movie should reach $300 million internationally and $400 million worldwide, which is enough to save face, but not enough to be a financial success.

The Wolverine made $18.9 million on 9,138 screens in 66 markets for totals of $197.1 million internationally and $309.1 million worldwide. It should become the biggest international hit in the franchise, while it should break even on the home market.

Now You See Me rose to fourth place with $14.6 million in 63 markets for totals of $142.0 million internationally and $257.8 million worldwide. This includes a first place, $3.75 million opening on 265 screens in Australia. More impressively, it remained in first place in France with $4.17 million on 516 screens over the weekend for a total of $12.61 million after two.

The Lone Ranger reached fifth place with $14.5 million in 53 markets for an international total of $108.9 million. This is more than it made domestically, but that's damning it with faint praise. It managed a surprise first place finish in Germany with $3.64 million on 657, while it was in a close second in France with $3.72 million on 714. On the other hand, it bombed in the U.K. with $2.08 million on 519 screens, which was only enough for fifth place.

Despicable Me 2 reached $400 million internationally with $12.6 million over the weekend on 5,756 screens in 54 markets for a total of $408.1 million. Worldwide it is has amassed $746.6 million, which is closing in on Fast and Furious 6 for second best for the year.

The Conjuring is still early in its international run. This week it placed seventh with $11.7 million on 2,595 screens in 17 markets for totals of $49.3 million internationally and $170.0 million worldwide. It very likely broke even just on its domestic numbers, so its international numbers are pure profit. (To be more accurate, its international numbers, minus local exhibitioners' share and local P&A budget is pure profit.) It had no major market openings this past weekend, but did debut in first place in Argentina with $1.5 million on 140 screens.

Elysium opened in eighth place with $11.22 million on 2,049 screens in 17 markets. Most of that came from Russia, where it made $7.03 million on 1,400 screens. This was more than double the second place film.

Snowpiercer remained in first place in South Korea, but fell to ninth place internationally with $10.61 million on 1,066 screens over the weekend for a total of $41.42 million after two.

Percy Jackson: Sea Of Monsters debuted in tenth spot with $9.8 million on 2,717 screens in 7 markets. Its biggest market was the U.K. where it made $3.31 million on 439 screens earning second place in the process. It earned first place in Mexico with $2.65 million on 1,288.


- C.S.Strowbridge


Date posted: 2013-08-15

Movies 
 The Smurfs 2
 Pacific Rim
 The Wolverine
 Now You See Me
 The Lone Ranger
 Despicable Me 2
 The Conjuring
 Elysium
 Percy Jackson: Sea of Monsters