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Thursday, July 24, 2014



Analysis: DiCaprio and Lasseter Big Gainers in February's Bankability Index

Box office powerhouse Frozen has propelled head of Disney Animation (and Pixar) John Lasseter into 11th place in The Numbers Bankability Index for February. The Index measures the value people generate in the industry, and Lasseter certainly deserves his place towards the top of the chart, having built Pixar into an animation powerhouse, and rebuilt Disney's in-house animation studio so effectively that it's close to knocking Pixar off its perch as the industry leader.

Another industry player moving up the chart this month is Leonardo DiCaprio, who climbs to 8th place, largely on the back of his acting and producing credits in The Wolf of Wall Street. When we launched the index in November, DiCaprio was in 11th place, with an annual value just under $19 million. He's now headed for the $20 million club. He and Brad Pitt, who consolidates his position at number 2 in the Index, are becoming serious actor/producer powerhouses. Along with John Lasseter, they seem like the best bets to knock Steven Spielberg out of top spot.

This month, we've expanded the list we publish on The Numbers to 13, and we plan to expand it more over the months to come.

Our monthly Top 250 Edition lists the 250 most influential people in the movie industry, updated at the beginning of each month based on the latest performance of films in release, and additions to our database. In addition to the Worldwide Bankability Index™ report, the top 13 of which appears on The Numbers web site, the Top 250 Edition includes the Domestic Bankability Index™, which measures performance based on domestic box office. Also, new in the February edition of the Index, we rank the biggest gainers over the past month.

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Date posted: 2014-02-20