After a weekend with no films in the $10,000 club, this weekend we had the second best per theater average for the year. Boyhood earned nearly $400,000 in just five theaters for an average of $77,524. This is the second best per theater average for the year; only The Grand Budapest Hotel opened with a better average. The overall box office leader, Dawn of the Planet of the Apes, was next with an average of $18,304 in nearly 4,000 theaters.
There were a few other new limited releases this week, some of which did well. Land Ho! pulled in an average of $8,580 in four theaters, which is a good start for a limited release. Closed Curtain was next with $5,002 in one theater. Humpty Sharma Ki Dulhania opened in more than 100 theaters earning an average of $3,762, which is good for a Bollywood release. On the other hand, we had two films that opened below the Mendoza Line, A Long Way Down and The Empty Hours, which earned $1,426 and $1,366 respectively while playing in one theater.
This past week also saw milestones reached for several Per Theater Chart alumni:
- Obvious Child surpassed $2 million since last week and it is on pace to reach $3 million before too long.
- Snowpiercer got to $2 million just before the weekend and it is already more than halfway to $3 million after the weekend.
- Ida made it to $3 million over the weekend. It might get to $4 million, but that's not very likely.
- Island of Lemurs: Madagascar reached $4 million since this time last week. As an IMAX film, it should easily have the legs to hit $5 million. $10 million is possible.
- Begin Again topped $5 million over the weekend. It likely won't expand significantly beyond this point, but if it doesn't at least get to $10 million, I would be shocked.
- Belle reached $10 million since this time last week. That's as far as it is going to go, but that's still a great run for a limited release.
Date posted: 2014-07-15