The Numbers - Box Office Data, Movie Stars, Idle Speculation
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Monday, February 13, 2012

US Movie Market Summary for 2010

Total Box Office Gross: $10,473,756,535
Tickets sold: 1,327,472,323
Average ticket price:$7.89

Top Grossing Movies of 2010

RankMovieRelease
Date
DistributorGenreMPAA2010 GrossTickets SoldInflation-
Adjusted
Gross
1 Toy Story 3 6/18/2010 Walt Disney Pictures Adventure G $415,004,880 52,598,844 $415,004,879
2 Avatar 12/18/2009 20th Century Fox Action PG-13 $408,392,727 51,760,802 $408,392,728
3 Alice in Wonderland 3/5/2010 Walt Disney Pictures Adventure PG $334,191,110 42,356,288 $334,191,112
4 Iron Man 2 5/7/2010 Paramount Pictures Adventure PG-13 $312,433,331 39,598,648 $312,433,333
5 The Twilight Saga: Eclipse 6/30/2010 Summit Entertainment Drama PG-13 $300,531,751 38,090,209 $300,531,749
6 Inception 7/16/2010 Warner Bros. Thriller/Suspense PG-13 $292,568,851 37,080,970 $292,568,853
7 Harry Potter and the Deathly Hallows: Part I 11/19/2010 Warner Bros. Adventure PG-13 $283,533,215 35,935,769 $283,533,217
8 Despicable Me 7/9/2010 Universal Comedy PG $251,203,225 31,838,178 $251,203,224
9 Shrek Forever After 5/21/2010 Paramount Pictures Adventure PG $238,736,787 30,258,148 $238,736,788
10 How to Train Your Dragon 3/26/2010 Paramount Pictures Comedy PG $217,581,231 27,576,835 $217,581,228

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Market Share for Each Distributor in 2010

RankDistributorMovies2010 GrossTicketsShare
1 Warner Bros. 32 $1,875,866,387 237,752,395 17.92%
2 Paramount Pictures 18 $1,727,156,249 218,904,466 16.50%
3 Walt Disney Pictures 17 $1,465,729,693 185,770,557 14.00%
4 20th Century Fox 19 $1,392,779,577 176,524,661 13.30%
5 Sony Pictures 24 $1,277,755,699 161,946,223 12.20%
6 Universal 19 $886,590,971 112,368,947 8.47%
7 Summit Entertainment 11 $519,928,031 65,897,088 4.97%
8 Lionsgate 16 $513,854,686 65,127,337 4.91%
9 Fox Searchlight 10 $159,610,478 20,229,464 1.52%
10 Overture Films 7 $81,612,865 10,343,837 .78%

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Market Share for Each Genre in 2010

RankGenreMovies2010 GrossTicketsShare
1 Adventure 30 $2,852,700,591 361,559,010 27.33%
2 Comedy 89 $2,205,995,583 279,593,869 21.13%
3 Drama 193 $1,692,007,087 214,449,564 16.21%
4 Action 31 $1,539,903,798 195,171,585 14.75%
5 Thriller/Suspense 49 $946,250,434 119,930,349 9.07%
6 Romantic Comedy 30 $517,406,269 65,577,472 4.96%
7 Horror 20 $489,836,658 62,083,230 4.69%
8 Western 2 $92,239,683 11,690,707 .88%
9 Documentary 104 $90,449,736 11,463,849 .87%
10 Musical 6 $6,627,155 839,945 .06%

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Market Share for Each MPAARating in 2010

RankMPAARatingMovies2010 GrossTicketsShare
1 PG-13 115 $4,596,255,057 582,541,831 44.21%
2 PG 67 $2,852,660,997 361,553,994 27.44%
3 R 193 $2,434,719,793 308,582,996 23.42%
4 G 9 $509,249,849 64,543,708 4.90%
5 Not Rated 7 $3,238,204 410,419 .03%
6 NC-17 1 $291,607 36,959 .00%

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Market Share for Each Source in 2010

RankSourceMovies2010 GrossTicketsShare
1 Original Screenplay 225 $4,611,540,288 584,479,128 44.32%
2 Based on Book/Short Story 69 $2,591,267,050 328,424,214 24.90%
3 Remake 19 $708,944,376 89,853,535 6.81%
4 Based on TV 8 $602,743,898 76,393,396 5.79%
5 Based on Comic/Graphic Novel 10 $550,221,846 69,736,610 5.29%
6 Based on Real Life Events 138 $433,527,221 54,946,419 4.17%
7 Traditional/Legend/Fairytale 2 $273,309,134 34,639,941 2.63%
8 Based on Magazine Article 9 $185,914,703 23,563,333 1.79%
9 Based on Game 2 $143,943,016 18,243,729 1.38%
10 Based on Play 6 $105,838,576 13,414,269 1.02%

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Market Share for Each ProductionMethod in 2010

RankProductionMethodMovies2010 GrossTicketsShare
1 Live Action 474 $7,187,643,306 910,981,417 69.24%
2 Animation/Live Action 15 $1,650,313,759 209,165,244 15.90%
3 Digital Animation 15 $1,519,639,748 192,603,263 14.64%
4 Hand Animation 5 $19,522,207 2,474,298 .19%
5 Stop-Motion Animation 3 $2,028,241 257,065 .02%
6 Multiple Production Methods 2 $1,033,820 131,030 .01%

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Market Share for Each CreativeType in 2010

RankCreativeTypeMovies2010 GrossTicketsShare
1 Contemporary Fiction 232 $3,922,145,549 497,103,370 37.74%
2 Fantasy 35 $2,270,937,151 287,824,735 21.85%
3 Kids Fiction 23 $1,623,728,747 205,795,787 15.62%
4 Science Fiction 20 $1,151,289,328 145,917,533 11.08%
5 Historical Fiction 39 $469,246,246 59,473,544 4.51%
6 Dramatization 42 $432,994,492 54,878,894 4.17%
7 Super Hero 3 $312,724,064 39,635,497 3.01%
8 Factual 106 $209,734,190 26,582,284 2.02%
9 Multiple Creative Types 1 $1,018,169 129,046 .01%

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