Market Share for Each CreativeType in 1996
| Rank | CreativeType | Movies | 1996 Gross | Tickets | Share |
| 1 |
Contemporary Fiction
|
180 |
$3,440,201,239 |
778,326,071 |
61.62% |
| 2 |
Kids Fiction
|
21 |
$689,743,498 |
156,050,563 |
12.35% |
| 3 |
Science Fiction
|
15 |
$580,960,869 |
131,439,108 |
10.41% |
| 4 |
Historical Fiction
|
41 |
$409,667,739 |
92,685,011 |
7.34% |
| 5 |
Fantasy
|
19 |
$255,864,887 |
57,887,986 |
4.58% |
| 6 |
Dramatization
|
22 |
$180,447,319 |
40,825,184 |
3.23% |
| 7 |
Super Hero
|
1 |
$17,220,599 |
3,896,063 |
.31% |
| 8 |
Factual
|
6 |
$8,923,476 |
2,018,886 |
.16% |
|