Alex Cross reboots the movie series that started with the movie Along Came A Spider and Kiss the Girls. The story takes Alex Cross back to show the origins of the character as a Detroit police department detective. His lifelong friend Tommy Kane is also his partner and the two also work with detective Monica Ashe, who gets caught up in the chase for the serial killer nicknamed Picasso. Picasso's ultimate target is Detroit‐based multi‐national industrialist Giles Mercier but what appears as obvious, is anything but, as Cross has to try to get into a killer’s head to anticipate what could be next and to check the violent urges that Picasso has brought out in him.
||October 19th, 2012 (Wide) by Lionsgate|
||February 5th, 2013 by Lionsgate Home Entertainment|
||PG-13 for violence including disturbing images, sexual content, language, drug references, and nudity.|
(Rating bulletin 2215, 3/21/2012)
||Reboot, Sex Crimes, Mafia, Revenge, Surprise Twist, Death of a Spouse, Police Procedural, Serial Killer, Hitmen, African-American, Mixed Martial Arts, Non-Chronological|
|Source:||Based on Fiction Book/Short Story|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Block/Hanson, James Patterson Entertainment, Emmett/Furla Films, Envision Media, Summit Entertainment|
There were five new releases to reach the top six on the February 10th edition of the DVD sales chart. This includes Flight with 585,000 units / $8.76 million during its first week of release.
Peter Pan led a group of six new releases earning first place on the Blu-ray sales chart for the week of February 10th, 2013, with 515,000 units / $14.40 million, which is a strong opening for a catalog release.
It's not a bad week as far as first run releases go with three of them appearing high on the chart. This includes Flight, which has earned some major nominations during Awards Season. However, it is a shallow week, as there are also Direct-to-DVD kids releases and even a workout DVD in the top ten, according to Amazon.com. Leading the way is Peter Pan on Blu-ray Combo Pack or Blu-ray Combo Pack with Storybook App. This is not only the best-selling Blu-ray of the week, but it is also the best and is the Pick of the Week.
Tyler Perry has been a money making machine, but while he, or more accurately, Madea, has a dedicated following, he hasn't been able to generate a lot of crossover appeal. Alex Cross was his first attempt to truly get away from his iconic character. It didn't go so well. The film opened in fifth place and quickly disappeared from there. Is is as bad as its box office numbers would indicate? Or does Tyler Perry just need more time to distance himself from Madea before moviegoers who don't like that character are willing to accept him in a role like this?
It was a really bad weekend for new releases with none of the new films meeting expectations and two of them opening below the Mendoza Line. Argo climbed to top spot over the weekend. It used to be quite common for films to climb to the top of the chart, but the market has changed and opening weekends have become so important, so this feat is now very rare. Cloud Atlas was the best of the new releases, but "Best" here is a dubious title, as it barely grabbed second place. Silent Hill: Revolution 3D barely grabbed fifth place, while the less said about Fun Size and Chasing Mavericks the better. The overall box office collapsed by 28% compared to last week hitting just $93 million. It also fell compared to last year, the box office was down 11%, which is disappointing after a series of wins. However, last year Puss in Boots debuted and it was more of a November release opening a week early. Year-to-date, 2012 is still ahead of 2011 with the margin at $8.71 billion to $8.40 billion, or 3.8%. The goal going forward is to maintain this lead, while any growth would be more than welcome.
As everyone was expecting, Paranormal Activity 4 led the way on the box office chart this past weekend; however, it did so with much weaker than expected numbers. The other new release, Alex Cross, also missed expectations. On the other hand, the holdovers held on a lot better than expected. The overall box office was still weaker than last weekend, but only by 0.9%. We can call that a tie. Compared to last year, the overall box office rose by 6%. That's not a huge amount, but considering this weekend last year saw Paranormal Activity 3 break the record for biggest October opening, a victory by any margin is worth celebrating. Year-to-date, 2012 is maintaining its lead over 2011. 2012 currently has a 3.9% advantage over 2011's pace at $8.59 billion to $8.26 billion. Since 2011 didn't have a strong winter run, 2012 should be able to maintain, if not expand, its lead.
It's the weekend before Halloween, so that must mean Paranormal Activity. The fourth installment in the franchise should dominate the box office, but the challenge is for Paranormal Activity 4 to top Paranormal Activity 3. The only other wide release of the week is Alex Cross, Tyler Perry's attempt to build a mainstream acting career. There's not a lot of buzz for that film. Last year Paranormal Activity 3 broke the record for biggest October opening. There's a slim chance that will happen this year as well, but probably not. On the other hand, the other three releases made roughly $14 million combined, so while we are not as strong at the top, there's better depth in 2012.
2012 continues its downward path. After a record-breaking spring, thanks to The Hunger Games, and a record-breaking start to the summer, thanks to The Avengers, the box office hasn't been able to maintain any real momentum. For most of the month, September was no better than August and now the year-over-year gains are just a little more than inflation. October will need to improve or 2012 will be in real trouble. Unfortunately, that might be tough. There's not a single film coming out in October that looks like it will be a guaranteed $100 million hit and there are only two films with a realistic chance, Taken 2 and Paranormal Activity 4. (There's also Cloud Atlas, which is a wild card. That movie could bomb or be the biggest hit of the month and I wouldn't be surprised either way.) There is a chance all three will get to the century mark, but there's a better chance none of them will. Last October, two films cracked $100 million: Paranormal Activity 3 and Puss in Boots, with the latter nearly reaching $150 million. I don't see any film coming close to matching that figure. On the other hand, last year there were six films that one could accurately describe as bombs. So while 2012 is weaker at the top, it could have better depth than 2011 did. Let's hope so, because we can't afford more bad news.
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