May 15th, 2007
Brand Upon the Brain! was the top dog on the per theater chart this week, scoring an impressive $46,412 in its one theater over the weekend and $63,837 since Wednesday.
In most cases this would be clear evidence that the film was destined for mainstream success. However, given the nature of the movie, it should have a successful tour of art house theaters in major cities, but it will never play in multiplexes.
The second place film was Brooklyn Rules with $41,811 an exclusive engagement ahead of this Friday's opening.
Paris, je t'aime remained in third place while its average rose to $20,247.
The overall number one film, Spider-man 3, earned an average of $13,680, which was more than the four new wide releases combined.
Finally, Waitress just maintained a $10,000 average, earning an average of $10,108 in 65 theaters.
There is little doubt the film will earn some measure of mainstream success at this point.
May 11th, 2007
There's another massive list of limited releases this week, including several that are in more than a couple of dozen theaters.
However, this could be a serious problem as the market can only handle two movies opening that wide and maybe a few smaller releases.
With this many films trying to squeeze into a tight weekend, at least half will fail to meet expectations.
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