Armored (2009)

Armored poster
Theatrical Performance
Domestic Box Office $15,988,876Details
International Box Office $7,672,162Details
Worldwide Box Office $23,661,038
Home Market Performance
Est. Domestic DVD Sales $6,515,880 Details
Est. Domestic Blu-ray Sales $724,995 Details
Total Est. Domestic Video Sales $7,240,875
Further financial details...

Metrics

Opening Weekend:$6,511,128 (40.7% of total gross)
Legs:2.46 (domestic box office/biggest weekend)
Domestic Share:67.6% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.2 times production budget)
Theater counts:1,915 opening theaters/1,919 max. theaters, 3.1 weeks average run per theater
Infl. Adj. Dom. BO $22,969,011

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,301-4,400) 4,355 $15,988,876
All Time International Box Office (Rank 5,401-5,500) 5,440 $7,672,162
All Time Worldwide Box Office (Rank 4,901-5,000) 4,951 $23,661,038

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon

Movie Details

Domestic Releases: December 4th, 2009 (Wide) by Sony Pictures
Video Release: March 16th, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for sequences of intense violence, some disturbing images and brief strong language.
Running Time: 88 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Heist, Bank Foreclosure, Action Thriller, Crime, Money Troubles, Young Child Dealing with the Death of a Parent, Juvenile Delinquent, Witnessing a Crime, No Honor Among Thieves
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Screen Gems, Stars Road Entertainment, Farah Films
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 7 $6,511,128   1,915 $3,400   $6,511,128 1
Dec 11, 2009 9 $3,504,374 -46% 1,919 $1,826   $11,750,895 2
Dec 18, 2009 12 $1,284,591 -63% 1,538 $835   $14,254,614 3
Dec 25, 2009 24 $321,543 -75% 244 $1,318   $15,303,287 4
Jan 1, 2010 25 $317,062 -1% 244 $1,299   $15,815,302 5
Jan 8, 2010 34 $99,082 -69% 118 $840   $15,988,876 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 4, 2009 4 $2,393,949     1,915 $1,250   $2,393,949 1
Dec 5, 2009 7 $2,611,425 +9%   1,915 $1,364   $5,005,374 2
Dec 6, 2009 7 $1,505,754 -42%   1,915 $786   $6,511,128 3
Dec 7, 2009 7 $464,529 -69%   1,915 $243   $6,975,657 4
Dec 8, 2009 6 $492,884 +6%   1,915 $257   $7,468,541 5
Dec 9, 2009 8 $390,113 -21%   1,915 $204   $7,858,654 6
Dec 10, 2009 8 $387,867 -1%   1,915 $203   $8,246,521 7
Dec 11, 2009 9 $1,104,028 +185% -54% 1,919 $575   $9,350,549 8
Dec 12, 2009 9 $1,532,881 +39% -41% 1,919 $799   $10,883,430 9
Dec 13, 2009 9 $867,465 -43% -42% 1,919 $452   $11,750,895 10
Dec 14, 2009 8 $297,437 -66% -36% 1,919 $155   $12,048,332 11
Dec 15, 2009 9 $340,492 +14% -31% 1,919 $177   $12,388,824 12
Dec 16, 2009 9 $295,370 -13% -24% 1,919 $154   $12,684,194 13
Dec 17, 2009 9 $285,829 -3% -26% 1,919 $149   $12,970,023 14
Dec 18, 2009 12 $426,205 +49% -61% 1,538 $277   $13,396,228 15
Dec 19, 2009 12 $466,934 +10% -70% 1,538 $304   $13,863,162 16
Dec 20, 2009 13 $391,452 -16% -55% 1,538 $255   $14,254,614 17
Dec 21, 2009 13 $230,827 -41% -22% 1,538 $150   $14,485,441 18
Dec 22, 2009 14 $252,766 +10% -26% 1,538 $164   $14,738,207 19
Dec 23, 2009 - $144,632 -43% -51% 1,538 $94   $14,882,839 20
Dec 24, 2009 15 $98,905 -32% -65% 1,538 $64   $14,981,744 21
Dec 25, 2009 - $111,659 +13% -74% 244 $458   $15,093,403 22
Dec 26, 2009 - $124,576 +12% -73% 244 $511   $15,217,979 23
Dec 27, 2009 - $85,308 -32% -78% 244 $350   $15,303,287 24
Dec 28, 2009 - $52,531 -38% -77% 244 $215   $15,355,818 25
Dec 29, 2009 - $53,439 +2% -79% 244 $219   $15,409,257 26
Dec 30, 2009 - $53,429 n/c -63% 244 $219   $15,462,686 27
Dec 31, 2009 - $35,554 -33% -64% 244 $146   $15,498,240 28
Jan 1, 2010 - $129,020 +263% +16% 244 $529   $15,627,260 29
Jan 2, 2010 - $130,003 +1% +4% 244 $533   $15,757,263 30
Jan 3, 2010 - $58,039 -55% -32% 244 $238   $15,815,302 31
Jan 8, 2010 - $28,541   -78% 118 $242   $15,918,335 36
Jan 9, 2010 - $45,872 +61% -65% 118 $389   $15,964,207 37
Jan 10, 2010 - $24,669 -46% -57% 118 $209   $15,988,876 38

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 7 $8,246,521   1,915 $4,306   $8,246,521 1
Dec 11, 2009 9 $4,723,502 -43% 1,919 $2,461   $12,970,023 2
Dec 18, 2009 14 $2,011,721 -57% 1,538 $1,308   $14,981,744 3
Dec 25, 2009 24 $516,496 -74% 244 $2,117   $15,498,240 4
Jan 1, 2010 25 $391,554 -24% 244 $1,605   $15,889,794 5
Jan 8, 2010 35 $99,082 -75% 118 $840   $15,988,876 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 21, 201014114,013 114,013$1,937,081$1,937,0811
Mar 28, 20102838,700-66% 152,713$657,513$2,594,5942

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 21, 2010717,102 17,102$324,764$324,7641

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Matt Dillon    Mike Cockrane
Jean Reno    Quinn
Laurence Fishburne    Baines
Amaury Nolasco    Palmer
Milo Ventimiglia    Eckhart
Skeet Ulrich    Dobbs
Columbus Short    Ty

Supporting Cast

Fred Ward    Ashcroft

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Nimrod Antal    Director
James V. Simpson    Screenwriter
Joshua Donen    Producer
Dan Farah    Producer
Debra James    Executive Producer
Russell Hollander    Executive Producer
Luis Guerrero    Co-Executive Producer
Chis Lemos    Co-Executive Producer
Andrzej Sekula    Cinematographer
Armen Minasian    Editor
John Murphy    Composer
Jon Gary Steele    Production Designer
Chris Cornwell    Art Director
Dena Roth    Set Decorator
Maya Lieberman    Costume Designer
Joseph Geisinger III    Sound Mixer
Chic Ciccolini    Supervising Sound Editor
Rocco Passionino    Visual Effects Supervisor
Lance Gilbert    Stunt Coordinator
Trae Ireland    Associate Producer
Eric Tignini    Assistant Director
David H. Rapaport    Casting Director
Lindsey Hayes Kroeger    Casting Director
Jon Mooney    Additional Music Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Moon gets Early Jump on Competition

April 7th, 2010

There were eight new releases to reach the top 30 on this week's sales chart, including two that were able to chart despite not coming out until Sunday. This includes The Twilight Saga: New Moon, which sold 3.16 million units in just two days, generating $74.41 million in the process. More...

DVD and Blu-ray Releases for March 16th, 2010

March 16th, 2010

Not a big week in terms of total releases, but there are plenty of top-notch choices from every category. The best wide release on this week's list is The Princess and the Frog, which is a contender for Pick of the Week. It's not the only contender for that title. In fact, there are contenders in nearly every category, including limited releases (Bandslam on DVD), Foreign Language films (Broken Embraces on Blu-ray), TV on DVD (Breaking Bad: The Complete Second Season on Blu-ray), and even Canadian (High Life on DVD). While all are worthy of adding to your DVD / Blu-ray collection, I'm going with The Princess and the Frog on Blu-ray / DVD Combo Pack as the Pick of the Week. More...

Traditional Animation Reigns Atop the Chart

December 14th, 2009

The box office was a little mixed this weekend with good news balancing the bad news. For instance, the two new releases in the top five both disappointed, but all three holdovers topped expectations. Overall business was down 2.3% from last weekend, but up 6.0% from the same weekend last year, which is always the more important number. Year-to-date, 2009 has now pulled in $9.79 billion, which is 8.6% higher than the same pace last year and more than $100 million more than the previous record. More...

December Starts in Record Fashion

December 7th, 2009

It was one of those good news / bad news weekends; however, the bad news was minor compared to the overwhelming positive stories to talk about. Yes, the overall box office plummeted 47% from last weekend to $99 million, but that was expected for a post-holiday weekend and it was still 20% higher than the same weekend last year. Also, total ticket sales for the year now sit at $9.66 billion, which is not only 8.5% higher than last year's pace, it is within a rounding error of 2007's record-setting total. That means it is possible that 2009 has already set the record for biggest yearly box office with three weeks left in the year. More...

Weekend Estimates: Blind Side Scores in 3rd

December 6th, 2009

The Blind Side rode tremendous word of mouth to a 3rd weekend victory at the box office, according to studio estimates released on Sunday. Although the movie fell nearly 50% from its Thanksgiving performance, that was better than any other movie in the top ten, and gave the drama a safe $5 million lead over second place New Moon. Blind Side is estimated at $20.44 million for the weekend, New Moon will come in around $15.7 million. More...

Box Office Rush Takes a Holiday

December 3rd, 2009

While there's no scientific basis for blaming Tryptophan for post-Thanksgiving dinner lethargy, there's ample evidence that the post-Thanksgiving weekend fills moviegoers with apathy. This weekend will be no different and despite there being four films that at least have a shot at placing in the top ten, none really have a shot at first place. That said, three of the four should top last year's number one new film and December should begin on a strong note. More...

2009 Preview: December

December 1st, 2009

November turned out to be a good month with more films meeting or exceeding expectations that missing. We also saw records broken as 2009 marches closer to the all-time record, and the possibility of becoming the first year to hit $10 billion in total ticket sales growing. It won't need that much to get there, and even if just one or two of the predicted $100 million hits this month get to that milestone, we will still finish the year by breaking records. More...

New Movie US Release Dates - April 13, 2008

April 13th, 2008

This week's round of new movie release information contains release dates for Valkyrie, The Wolf Man, Public Enemies and more! More...

Cast Updates - January 31, 2008

January 31st, 2008

This week's round of new casting information contains updates for Duplicity, G.I. Joe, Public Enemies, and more! More...

Cast Updates - January 10, 2008

January 10th, 2008

This week's round of new casting information contains updates for Armored, Easy Virtue, Solomon Kane, and more! More...

New Movie Announcements, Stars and Directors - January 8, 2008

January 8th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$6,511,128 (40.7% of total gross)
Legs:2.46 (domestic box office/biggest weekend)
Domestic Share:67.6% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.2 times production budget)
Theater counts:1,915 opening theaters/1,919 max. theaters, 3.1 weeks average run per theater
Infl. Adj. Dom. BO $22,969,011

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,301-4,400) 4,355 $15,988,876
All Time International Box Office (Rank 5,401-5,500) 5,440 $7,672,162
All Time Worldwide Box Office (Rank 4,901-5,000) 4,951 $23,661,038

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon

Movie Details

Domestic Releases: December 4th, 2009 (Wide) by Sony Pictures
Video Release: March 16th, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for sequences of intense violence, some disturbing images and brief strong language.
Running Time: 88 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Heist, Bank Foreclosure, Action Thriller, Crime, Money Troubles, Young Child Dealing with the Death of a Parent, Juvenile Delinquent, Witnessing a Crime, No Honor Among Thieves
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Screen Gems, Stars Road Entertainment, Farah Films
Production Countries: United States
Languages: English

Lead Ensemble Members

Matt Dillon    Mike Cockrane
Jean Reno    Quinn
Laurence Fishburne    Baines
Amaury Nolasco    Palmer
Milo Ventimiglia    Eckhart
Skeet Ulrich    Dobbs
Columbus Short    Ty

Supporting Cast

Fred Ward    Ashcroft

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Nimrod Antal    Director
James V. Simpson    Screenwriter
Joshua Donen    Producer
Dan Farah    Producer
Debra James    Executive Producer
Russell Hollander    Executive Producer
Luis Guerrero    Co-Executive Producer
Chis Lemos    Co-Executive Producer
Andrzej Sekula    Cinematographer
Armen Minasian    Editor
John Murphy    Composer
Jon Gary Steele    Production Designer
Chris Cornwell    Art Director
Dena Roth    Set Decorator
Maya Lieberman    Costume Designer
Joseph Geisinger III    Sound Mixer
Chic Ciccolini    Supervising Sound Editor
Rocco Passionino    Visual Effects Supervisor
Lance Gilbert    Stunt Coordinator
Trae Ireland    Associate Producer
Eric Tignini    Assistant Director
David H. Rapaport    Casting Director
Lindsey Hayes Kroeger    Casting Director
Jon Mooney    Additional Music Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Moon gets Early Jump on Competition

April 7th, 2010

There were eight new releases to reach the top 30 on this week's sales chart, including two that were able to chart despite not coming out until Sunday. This includes The Twilight Saga: New Moon, which sold 3.16 million units in just two days, generating $74.41 million in the process. More...

DVD and Blu-ray Releases for March 16th, 2010

March 16th, 2010

Not a big week in terms of total releases, but there are plenty of top-notch choices from every category. The best wide release on this week's list is The Princess and the Frog, which is a contender for Pick of the Week. It's not the only contender for that title. In fact, there are contenders in nearly every category, including limited releases (Bandslam on DVD), Foreign Language films (Broken Embraces on Blu-ray), TV on DVD (Breaking Bad: The Complete Second Season on Blu-ray), and even Canadian (High Life on DVD). While all are worthy of adding to your DVD / Blu-ray collection, I'm going with The Princess and the Frog on Blu-ray / DVD Combo Pack as the Pick of the Week. More...

Traditional Animation Reigns Atop the Chart

December 14th, 2009

The box office was a little mixed this weekend with good news balancing the bad news. For instance, the two new releases in the top five both disappointed, but all three holdovers topped expectations. Overall business was down 2.3% from last weekend, but up 6.0% from the same weekend last year, which is always the more important number. Year-to-date, 2009 has now pulled in $9.79 billion, which is 8.6% higher than the same pace last year and more than $100 million more than the previous record. More...

December Starts in Record Fashion

December 7th, 2009

It was one of those good news / bad news weekends; however, the bad news was minor compared to the overwhelming positive stories to talk about. Yes, the overall box office plummeted 47% from last weekend to $99 million, but that was expected for a post-holiday weekend and it was still 20% higher than the same weekend last year. Also, total ticket sales for the year now sit at $9.66 billion, which is not only 8.5% higher than last year's pace, it is within a rounding error of 2007's record-setting total. That means it is possible that 2009 has already set the record for biggest yearly box office with three weeks left in the year. More...

Weekend Estimates: Blind Side Scores in 3rd

December 6th, 2009

The Blind Side rode tremendous word of mouth to a 3rd weekend victory at the box office, according to studio estimates released on Sunday. Although the movie fell nearly 50% from its Thanksgiving performance, that was better than any other movie in the top ten, and gave the drama a safe $5 million lead over second place New Moon. Blind Side is estimated at $20.44 million for the weekend, New Moon will come in around $15.7 million. More...

Box Office Rush Takes a Holiday

December 3rd, 2009

While there's no scientific basis for blaming Tryptophan for post-Thanksgiving dinner lethargy, there's ample evidence that the post-Thanksgiving weekend fills moviegoers with apathy. This weekend will be no different and despite there being four films that at least have a shot at placing in the top ten, none really have a shot at first place. That said, three of the four should top last year's number one new film and December should begin on a strong note. More...

2009 Preview: December

December 1st, 2009

November turned out to be a good month with more films meeting or exceeding expectations that missing. We also saw records broken as 2009 marches closer to the all-time record, and the possibility of becoming the first year to hit $10 billion in total ticket sales growing. It won't need that much to get there, and even if just one or two of the predicted $100 million hits this month get to that milestone, we will still finish the year by breaking records. More...

New Movie US Release Dates - April 13, 2008

April 13th, 2008

This week's round of new movie release information contains release dates for Valkyrie, The Wolf Man, Public Enemies and more! More...

Cast Updates - January 31, 2008

January 31st, 2008

This week's round of new casting information contains updates for Duplicity, G.I. Joe, Public Enemies, and more! More...

Cast Updates - January 10, 2008

January 10th, 2008

This week's round of new casting information contains updates for Armored, Easy Virtue, Solomon Kane, and more! More...

New Movie Announcements, Stars and Directors - January 8, 2008

January 8th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 7 $6,511,128   1,915 $3,400   $6,511,128 1
Dec 11, 2009 9 $3,504,374 -46% 1,919 $1,826   $11,750,895 2
Dec 18, 2009 12 $1,284,591 -63% 1,538 $835   $14,254,614 3
Dec 25, 2009 24 $321,543 -75% 244 $1,318   $15,303,287 4
Jan 1, 2010 25 $317,062 -1% 244 $1,299   $15,815,302 5
Jan 8, 2010 34 $99,082 -69% 118 $840   $15,988,876 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 4, 2009 4 $2,393,949     1,915 $1,250   $2,393,949 1
Dec 5, 2009 7 $2,611,425 +9%   1,915 $1,364   $5,005,374 2
Dec 6, 2009 7 $1,505,754 -42%   1,915 $786   $6,511,128 3
Dec 7, 2009 7 $464,529 -69%   1,915 $243   $6,975,657 4
Dec 8, 2009 6 $492,884 +6%   1,915 $257   $7,468,541 5
Dec 9, 2009 8 $390,113 -21%   1,915 $204   $7,858,654 6
Dec 10, 2009 8 $387,867 -1%   1,915 $203   $8,246,521 7
Dec 11, 2009 9 $1,104,028 +185% -54% 1,919 $575   $9,350,549 8
Dec 12, 2009 9 $1,532,881 +39% -41% 1,919 $799   $10,883,430 9
Dec 13, 2009 9 $867,465 -43% -42% 1,919 $452   $11,750,895 10
Dec 14, 2009 8 $297,437 -66% -36% 1,919 $155   $12,048,332 11
Dec 15, 2009 9 $340,492 +14% -31% 1,919 $177   $12,388,824 12
Dec 16, 2009 9 $295,370 -13% -24% 1,919 $154   $12,684,194 13
Dec 17, 2009 9 $285,829 -3% -26% 1,919 $149   $12,970,023 14
Dec 18, 2009 12 $426,205 +49% -61% 1,538 $277   $13,396,228 15
Dec 19, 2009 12 $466,934 +10% -70% 1,538 $304   $13,863,162 16
Dec 20, 2009 13 $391,452 -16% -55% 1,538 $255   $14,254,614 17
Dec 21, 2009 13 $230,827 -41% -22% 1,538 $150   $14,485,441 18
Dec 22, 2009 14 $252,766 +10% -26% 1,538 $164   $14,738,207 19
Dec 23, 2009 - $144,632 -43% -51% 1,538 $94   $14,882,839 20
Dec 24, 2009 15 $98,905 -32% -65% 1,538 $64   $14,981,744 21
Dec 25, 2009 - $111,659 +13% -74% 244 $458   $15,093,403 22
Dec 26, 2009 - $124,576 +12% -73% 244 $511   $15,217,979 23
Dec 27, 2009 - $85,308 -32% -78% 244 $350   $15,303,287 24
Dec 28, 2009 - $52,531 -38% -77% 244 $215   $15,355,818 25
Dec 29, 2009 - $53,439 +2% -79% 244 $219   $15,409,257 26
Dec 30, 2009 - $53,429 n/c -63% 244 $219   $15,462,686 27
Dec 31, 2009 - $35,554 -33% -64% 244 $146   $15,498,240 28
Jan 1, 2010 - $129,020 +263% +16% 244 $529   $15,627,260 29
Jan 2, 2010 - $130,003 +1% +4% 244 $533   $15,757,263 30
Jan 3, 2010 - $58,039 -55% -32% 244 $238   $15,815,302 31
Jan 8, 2010 - $28,541   -78% 118 $242   $15,918,335 36
Jan 9, 2010 - $45,872 +61% -65% 118 $389   $15,964,207 37
Jan 10, 2010 - $24,669 -46% -57% 118 $209   $15,988,876 38

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 7 $8,246,521   1,915 $4,306   $8,246,521 1
Dec 11, 2009 9 $4,723,502 -43% 1,919 $2,461   $12,970,023 2
Dec 18, 2009 14 $2,011,721 -57% 1,538 $1,308   $14,981,744 3
Dec 25, 2009 24 $516,496 -74% 244 $2,117   $15,498,240 4
Jan 1, 2010 25 $391,554 -24% 244 $1,605   $15,889,794 5
Jan 8, 2010 35 $99,082 -75% 118 $840   $15,988,876 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 21, 201014114,013 114,013$1,937,081$1,937,0811
Mar 28, 20102838,700-66% 152,713$657,513$2,594,5942

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 21, 2010717,102 17,102$324,764$324,7641

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.