February 23rd, 2011
Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail.
February 15th, 2011
Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise.
February 1st, 2011
There's still a lull when it comes to first-run releases on the home market with no major, or even midlevel hits coming out this week. In fact, the best-selling release according to Amazon.com is Alice in Wonderland on Blu-ray / DVD Combo Pack, which is a contender for Pick of the Week. The other major contender is Let Me In on Blu-ray, which failed to find an audience despite impressing critics almost as much as the original did. I'm going to give the honor to Let Me In, but both are worthy contenders.
January 31st, 2011
Beverly Hills Chihuahua 2 is a direct-to-DVD sequel to Beverly Hills Chihuahua, but with a mostly new cast. I didn't exactly like the original, but recognized the entertainment value it would have for younger kids. This time around, my expectations are a little lower, as direct-to-DVD sequels tend to be a step down from their predecessors. That said, will it still have enough entertainment value to be worth checking out? Perhaps even picking up?
January 28th, 2011
Normally when our Oscar Contest kicks in, our regular box office prediction contest takes a break, but we got an extra copy of Beverly Hills Chihuahua 2 on Blu-ray / DVD Combo Pack, so it continues for at least one more week with The Roommate as out target film. In order to win, one must simply predict the opening weekend box office number for The Roommate.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), regardless if they go over or not, will win a copy of Beverly Hills Chihuahua 2 on Blu-ray / DVD Combo Pack.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!