June 7th, 2011
The summer is usually a really weak time for home market releases, but this week is amazing. Not only are there two $100 million hits coming out on DVD / Blu-ray this week, but there are also half-a-dozen TV on DVD releases, a few limited releases, direct-to-DVD releases, and catalog titles, many of which are worth picking up, or even contenders for Pick of the Week. I tried to narrow the list of contenders down to one, but I couldn't do it. In the end I went with Leverage: Season Three on DVD and True Grit on Blu-ray / DVD Combo Pack as co-winners of the Pick of the Week.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.