May 5th, 2010
After two weeks of soft sales by new releases, this week's DVD sales chart was dominated by a new release, namely Avatar. That film sold 3.96 million units, generating $75.87 million in sales. This performance was made even more impressive, since the DVD was released on the 22nd, meaning it was only for sale for three days instead of the customary five days for the opening week of sales. In those three days, the film has become the third best selling DVD of 2010 in terms of units sold and second best in terms of dollars generated.
April 20th, 2010
Paradoxically, this is arguably the biggest week of the year on the home market, as well as one of the slowest. It is the biggest because it marks the release of Avatar on DVD and Blu-ray. However, it is also one of the slowest, because Avatar scared away a lot of other releases. Looking down the list of top sellers and it isn't long before you find busted Oscar bait, TV movies, Direct-to-DVD releases, etc. I expect records could be broken this week, but it is a top-heavy list. As for Pick of the Week contenders, Avatar is obviously a contender, but I'm holding off until the screener arrives.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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