Contraband (2012)

Contraband poster
Theatrical Performance
Domestic Box Office $66,528,000Details
International Box Office $31,878,855Details
Worldwide Box Office $98,406,855
Home Market Performance
Est. Domestic DVD Sales $16,375,095 Details
Est. Domestic Blu-ray Sales $8,572,235 Details
Total Est. Domestic Video Sales $24,947,330
Further financial details...

Synopsis

Chris Farraday long ago abandoned his life of crime, but after his brother-in-law, Andy, botches a drug deal for his ruthless boss, Tim Briggs, Chris is forced back into doing what he does best—running contraband—to settle Andy’s debt. Chris is a legendary smuggler and quickly assembles a crew with the help of his best friend, Sebastian, to head to Panama and return with millions in counterfeit bills. Things quickly fall apart and with only hours to reach the cash, Chris must use his rusty skills to successfully navigate a treacherous criminal network of brutal drug lords, cops and hit men before his wife, Kate, and sons become their target.

Metrics

Opening Weekend:$24,349,815 (36.6% of total gross)
Legs:2.73 (domestic box office/biggest weekend)
Domestic Share:67.6% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 3.9 times production budget)
Theater counts:2,863 opening theaters/2,870 max. theaters, 4.3 weeks average run per theater
Infl. Adj. Dom. BO $90,096,955

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: January 13th, 2012 (Wide) by Universal
International Releases: March 16th, 2012 (Wide) (United Kingdom)
March 23rd, 2012 (Wide) (Nigeria)
May 16th, 2012 (Wide) (France)
May 16th, 2012 (Wide) (Switzerland)
May 17th, 2012 (Wide) (Peru)
... Show all releases
Video Release: April 24th, 2012 by Universal Home Entertainment
MPAA Rating: R for violence, pervasive language and brief drug use.
(Rating bulletin 2182, 7/27/2011)
Running Time: 109 minutes
Comparisons: vs. Runner Runner
Create your own comparison chart…
Keywords: Surprise Twist, Organized Crime, Out of Retirement, One Last Job, Foreign-Language Remake, Prologue, Revenge, Addiction, Narcotics, Action Thriller, Betrayal, No Honor Among Thieves
Source:Remake
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Relativity Media, Working Title Films, Blueeyes, Leverage, Closest to the Hole, Universal Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic January Weekend 64 $24,349,815 Jan 13, 2012 3
Top Remake Weekend Domestic 56 $24,349,815 Jan 13, 2012 3
Martin Luther King (All Movies, 3-Day) 22 $24,349,815 Jan 13, 2012 3
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 28 $34,697,724 Jan 13, 2012 3
Martin Luther King (All Movies, 4-Day, Fri-Mon) 23 $28,515,480 Jan 13, 2012 3
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 28 $40,633,670 Jan 13, 2012 3
Martin Luther King (Opening, 3-Day) 14 $24,349,815 Jan 13, 2012 3
Martin Luther King (Opening, 3-Day, Inflation Adjusted) 18 $34,697,724 Jan 13, 2012 3
Martin Luther King (Opening, 4-Day, Fri-Mon) 15 $28,515,480 Jan 13, 2012 3
Martin Luther King (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 19 $40,633,670 Jan 13, 2012 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 13, 2012 1 $24,349,815   2,863 $8,505   $24,349,815 1
Jan 20, 2012 3 $12,039,605 -51% 2,870 $4,195   $45,937,525 2
Jan 27, 2012 7 $6,704,360 -44% 2,650 $2,530   $56,573,860 3
Feb 3, 2012 11 $3,408,255 -49% 2,047 $1,665   $62,021,555 4
Feb 10, 2012 17 $1,259,340 -63% 1,081 $1,165   $64,642,825 5
Feb 17, 2012 21 $539,685 -57% 420 $1,285   $65,765,705 6
Feb 24, 2012 37 $172,375 -68% 197 $875   $66,173,385 7
Mar 2, 2012 36 $120,620 -30% 148 $815   $66,362,065 8
Mar 9, 2012 42 $78,540 -35% 119 $660   $66,489,425 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 13, 2012 1 $8,631,945     2,863 $3,015   $8,631,945 1
Jan 14, 2012 1 $8,517,425 -1%   2,863 $2,975   $17,149,370 2
Jan 15, 2012 1 $7,200,445 -15%   2,863 $2,515   $24,349,815 3
Jan 16, 2012 2 $4,165,665 -42%   2,863 $1,455   $28,515,480 4
Jan 17, 2012 1 $2,175,880 -48%   2,863 $760   $30,691,360 5
Jan 18, 2012 1 $1,631,910 -25%   2,863 $570   $32,323,270 6
Jan 19, 2012 1 $1,574,650 -4%   2,863 $550   $33,897,920 7
Jan 20, 2012 3 $3,673,555 +133% -57% 2,870 $1,280   $37,571,475 8
Jan 21, 2012 3 $5,840,450 +59% -31% 2,870 $2,035   $43,411,925 9
Jan 22, 2012 4 $2,525,600 -57% -65% 2,870 $880   $45,937,525 10
Jan 23, 2012 3 $1,018,850 -60% -76% 2,870 $355   $46,956,375 11
Jan 24, 2012 3 $1,148,000 +13% -47% 2,870 $400   $48,104,375 12
Jan 25, 2012 3 $875,350 -24% -46% 2,870 $305   $48,979,725 13
Jan 26, 2012 3 $889,775 +2% -43% 2,870 $310   $49,869,500 14
Jan 27, 2012 7 $1,907,985 +114% -48% 2,650 $720   $51,777,485 15
Jan 28, 2012 7 $3,034,250 +59% -48% 2,650 $1,145   $54,811,735 16
Jan 29, 2012 6 $1,762,125 -42% -30% 2,650 $665   $56,573,860 17
Jan 30, 2012 6 $490,250 -72% -52% 2,650 $185   $57,064,110 18
Jan 31, 2012 8 $569,750 +16% -50% 2,650 $215   $57,633,860 19
Feb 1, 2012 7 $489,995 -14% -44% 2,650 $185   $58,123,855 20
Feb 2, 2012 7 $489,445 n/c -45% 2,650 $185   $58,613,300 21
Feb 3, 2012 11 $1,125,850 +130% -41% 2,047 $550   $59,739,150 22
Feb 4, 2012 11 $1,811,595 +61% -40% 2,047 $885   $61,550,745 23
Feb 5, 2012 12 $470,810 -74% -73% 2,047 $230   $62,021,555 24
Feb 6, 2012 10 $337,755 -28% -31% 2,047 $165   $62,359,310 25
Feb 7, 2012 10 $399,595 +18% -30% 2,047 $195   $62,758,905 26
Feb 8, 2012 10 $317,025 -21% -35% 2,047 $155   $63,075,930 27
Feb 9, 2012 10 $307,555 -3% -37% 2,047 $150   $63,383,485 28
Feb 10, 2012 - $362,135 +18% -68% 1,081 $335   $63,745,620 29
Feb 11, 2012 - $572,930 +58% -68% 1,081 $530   $64,318,550 30
Feb 12, 2012 - $324,275 -43% -31% 1,081 $300   $64,642,825 31
Feb 13, 2012 - $102,155 -68% -70% 1,081 $95   $64,744,980 32
Feb 14, 2012 - $259,440 +154% -35% 1,081 $240   $65,004,420 33
Feb 15, 2012 - $108,095 -58% -66% 1,081 $100   $65,112,515 34
Feb 16, 2012 - $113,505 +5% -63% 1,081 $105   $65,226,020 35
Feb 17, 2012 - $138,585 +22% -62% 420 $330   $65,364,605 36
Feb 18, 2012 - $224,700 +62% -61% 420 $535   $65,589,305 37
Feb 19, 2012 - $176,400 -21% -46% 420 $420   $65,765,705 38
Feb 20, 2012 - $94,500 -46% -7% 420 $225   $65,860,205 39
Feb 21, 2012 - $52,495 -44% -80% 420 $125   $65,912,700 40
Feb 22, 2012 - $44,085 -16% -59% 420 $105   $65,956,785 41
Feb 23, 2012 - $44,225 n/c -61% 420 $105   $66,001,010 42
Feb 24, 2012 - $50,235 +14% -64% 197 $255   $66,051,245 43
Feb 25, 2012 - $77,815 +55% -65% 197 $395   $66,129,060 44
Feb 26, 2012 - $44,325 -43% -75% 197 $225   $66,173,385 45
Feb 27, 2012 - $16,745 -62% -82% 197 $85   $66,190,130 46
Feb 28, 2012 - $17,730 +6% -66% 197 $90   $66,207,860 47
Feb 29, 2012 - $15,760 -11% -64% 197 $80   $66,223,620 48
Mar 1, 2012 - $17,825 +13% -60% 197 $90   $66,241,445 49
Mar 2, 2012 - $32,560 +83% -35% 197 $165   $66,274,005 50
Mar 3, 2012 - $56,980 +75% -27% 197 $289   $66,330,985 51
Mar 4, 2012 - $31,080 -45% -30% 197 $158   $66,362,065 52
Mar 5, 2012 - $11,100 -64% -34% 197 $56   $66,373,165 53
Mar 6, 2012 - $13,990 +26% -21% 197 $71   $66,387,155 54
Mar 7, 2012 - $11,150 -20% -29% 197 $57   $66,398,305 55
Mar 8, 2012 - $12,580 +13% -29% 197 $64   $66,410,885 56
Mar 9, 2012 - $20,825 +66% -36% 119 $175   $66,431,710 57
Mar 10, 2012 - $33,915 +63% -40% 119 $285   $66,465,625 58
Mar 11, 2012 - $23,800 -30% -23% 119 $200   $66,489,425 59
Mar 12, 2012 - $8,925 -63% -20% 119 $75   $66,498,350 60
Mar 13, 2012 - $10,115 +13% -28% 119 $85   $66,508,465 61
Mar 14, 2012 - $9,475 -6% -15% 119 $80   $66,517,940 62
Mar 15, 2012 - $10,060 +6% -20% 119 $85   $66,528,000 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 13, 2012 1 $33,897,920   2,863 $11,840   $33,897,920 1
Jan 20, 2012 3 $15,971,580 -53% 2,870 $5,565   $49,869,500 2
Jan 27, 2012 7 $8,743,800 -45% 2,650 $3,300   $58,613,300 3
Feb 3, 2012 11 $4,770,185 -45% 2,047 $2,330   $63,383,485 4
Feb 10, 2012 17 $1,842,535 -61% 1,081 $1,704   $65,226,020 5
Feb 17, 2012 22 $774,990 -58% 420 $1,845   $66,001,010 6
Feb 24, 2012 36 $240,435 -69% 197 $1,220   $66,241,445 7
Mar 2, 2012 33 $169,440 -30% 148 $1,145   $66,410,885 8
Mar 9, 2012 44 $117,115 -31% 119 $984   $66,528,000 9

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Bolivia 7/12/2012 $8,773 3 3 6 $15,300 12/29/2018
Ecuador 6/15/2012 $20,183 17 18 56 $58,300 12/29/2018
France 5/16/2012 $684,393 141 141 274 $980,793 12/10/2015
Italy 7/25/2012 $206,802 220 220 775 $1,051,543 12/11/2015
Nigeria 3/23/2012 $0 0 1 1 $22,638 12/29/2018
Peru 5/17/2012 $58,202 22 22 57 $108,894 12/29/2018
Switzerland 5/16/2012 $42,664 10 10 10 $50,731 12/10/2015
United Kingdom 3/16/2012 $0 0 13 13 $3,312,446 12/6/2015
Uruguay 6/29/2012 $7,307 2 2 6 $15,221 12/29/2018
Venezuela 5/18/2012 $132,407 38 38 93 $374,695 12/10/2015
 
Rest of World $25,888,294
 
International Total$31,878,855 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 29, 20121464,384 464,384$7,425,500$7,425,5001
May 6, 20125134,927-71% 599,311$2,695,841$10,121,3412
May 13, 20121073,192-46% 672,503$1,462,376$11,583,7173
May 20, 20121349,741-32% 722,244$992,830$12,576,5474
May 27, 20121634,007-32% 756,251$678,780$13,255,3275
Jun 3, 20122325,000-26% 781,251$456,250$13,711,5776
Jun 10, 20122720,084-20% 801,335$317,528$14,029,1057

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 29, 20121216,936 216,936$4,781,269$4,781,2691
May 6, 2012440,779-81% 257,715$1,004,788$5,786,0572
May 13, 2012627,993-31% 285,708$697,872$6,483,9293
May 20, 20121019,640-30% 305,348$489,813$6,973,7424
May 27, 20121810,745-45% 316,093$267,882$7,241,6245

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Mark Wahlberg    Chris Farraday
Kate Beckinsale    Kate Farraday

Supporting Cast

Ben Foster    Sebastian Abney
Giovanni Ribisi    Tim Briggs
Lukas Haas    Danny Raymer
Caleb Landry-Jones    Andy
Diego Luna    Gonzalo
Jason Mitchell    Walter
Paul LeBlanc    CBP Officer
Michael J. Taylor    Band Member - Lead Vocals
John Russ Broussard    Band Member - Washboard
Mike Broussard    Band Member - Saxaphone
Arthur Thomas    Band Member - Drums
Amber Gaiennie    Danny's Bride
Kent Jude Bernard    Tommy Raymer
Andrew Autin    Band Member - Guitar
Beau St Pierre    Band Member - Trumpet
Ashton McGee    Band Member - Trombone
Telissa Long    Band Member - Vocals
Norman Landeche IV    Band Member - Piano
David O Hara    Jim Church
Anthony Coleman    Marcus
Jackson Beals    Desmond
Allan Maxwell    Band Member - Bass
Jaqueline Fleming    Jeanie
Connor Hill    Michael
Bryce McDaniel    Eddie
John Wilmot    House Owner
Dane Rhodes    AA Guy
Juliette Marie Enright    Sadie
William Lucking    Bud Farraday
Ritchie Montgomery    Sebastian's Cousin
Viktor Hernandez    Edwin
Shannon Maris    Interviewer
J. Omar Castro    Benito
Michael L. Nesbitt    Chief Mate
Jack Landry    Second Mate
J.K. Simmons    Captain Camp
Kevin 'Lucky' Johnson    Tarik
Ólafur Darri Ólafsson    Olaf
Carlos Compean    Prot Pilot
Kirk Bovill    Crew Member
Rose Bianco    Superintendent
Brian Nguyen    Taxi Driver
Roland Ruiz    Kid
Ian Casselberry    Kinkos
Victor Lopez    Skinny Kid
Laura Bergeron-Iglesias    Rosa
Eddie Fiola    Armored Truck Drivers
Max Daniels    Armored Truck Driver
Joshua Teixidor    Boss
Randy Austin    Deckhand
Anthony Frederick    CBP Officer
Michael Beasley    Davis
Turner Crumbley    Laird
Lance Nichols    CBP Agent
Anthony Ace Thomas    Construction Worker
Eric Weinstein    Trucker
Cecil Brown    Auctioneer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Baltasar Kormakur    Director
Aaron Guzikowski    Screenwriter
Arnaldur Indridason    Based Upon the Film "Reykjavik-Rotterdam" Written by
Oskar Jonasson    Based Upon the Film "Reykjavik-Rotterdam" Written by
Tim Bevan    Producer
Eric Fellner    Producer
Baltasar Kormakur    Producer
Stephen Levinson    Producer
Mark Wahlberg    Producer
Liza Chasin    Executive Producer
Evan Hayes    Executive Producer
Bill Johnson    Executive Producer
Barry Ackroyd    Director of Photography
Tony Fanning    Production Designer
Elisabet Ronalds    Editor
Jenny Eagan    Costume Designer
Clinton Shorter    Composer
Sheila Jaffe    Casting
Bill Johnson    Unit Production Manager
Michele Ziegler    First Assistant Director
Xanthus Valan    Second Assistant Director
Igor Meglic    Second Unit Camera

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: New Releases Go Haywire

May 16th, 2012

We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters. More...

DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market

May 15th, 2012

New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market. More...

Blu-ray Sales: Contraband Can't Hide at the Top

May 8th, 2012

There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment. More...

DVD Sales: Contraband Smuggled to the Top

May 8th, 2012

Contraband benefited from a really weak slate of new releases and this helped it earn first place on the DVD sales chart. During its first week of release, it sold 470,000 units and generated $7.52 million, which is good given its box office numbers. More...

Blu-ray Sales: Mission did the Impossible

May 2nd, 2012

Mission: Impossible - Ghost Protocol led all new releases topping the Blu-ray sales chart with an impressive debut of 1.34 million units / $29.51 million. Its opening week Blu-ray share was an outstanding 67%. As a result of this fantastic opening, I'm making a bold prediction. By the end of the year, a summer blockbuster will open with a Blu-ray share of 75%. More...

DVD and Blu-ray Releases for April 24th, 2012

April 24th, 2012

It's slow week for new releases, a really slow week. According to Amazon.com, the best selling new release is Contraband. It was the biggest box office hit released in January, but it was still no more than a midlevel hit. The second best selling release of the week is The Innkeepers, which is a sign that it is a slow week. Don't get me wrong, I'm looking forward to seeing the movie, but it is a limited release that struggled to find an audience in theaters and it shouldn't be the high on the chart. The third best selling new release of the week is the latest Fullmetal Alchemist release, which is even more surprising, as Anime is still very much a niche market release. The fourth best selling release is Car 54 Where Are You?. Really? I'm surprised anyone remembers that TV show. Are there any releases that are worth picking up? Perhaps even contenders for pick of the week? Actually, The Innkeepers on Blu-ray is in the running, as is Pariah on Blu-ray. However, in the end I went with Todd and The Book Of Pure Evil: Season 1, giving it the rarely awarded Puck of the Week. More...

Featured Blu-ray / DVD Review: Contraband

April 24th, 2012

Contraband was an early year action film and generally these films are pretty bad and generally don't have a lot of box office power. This film did better that most in both areas, but is that damning it with faint praise? Or is this a good movie regardless of the release date? And if it is the latter, is the DVD and / or Blu-ray worth picking up? More...

Weekend Wrap-Up: Underworld Rises to the Top

January 23rd, 2012

2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total. More...

Weekend Predictions: Will the Box Office Wake Up?

January 19th, 2012

It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison. More...

Weekend Wrap-Up: Contrary to Expectations

January 18th, 2012

Martin Luther King, Jr. Day long weekend was mostly filled with good news, with all three films doing at least respectable business, while we had a couple holdovers which beat expectations. Contraband was surprisingly strong earning top spot with relative ease. And while it couldn't match The Green Hornet's debut from last year, the overall box office was very solid at $132 million over three days and $163 million over four. The three-day total was 5% lower than last weekend, but 1.5% higher than last year. The four-day total was 2.6% higher than last year. It's obviously way too early to judge 2012's box office run, but at the moment it is 14% higher than last year's pace at $483 million to $423 million. More...

MLK 3-Day Estimates: Contraband Steals the Weekend

January 15th, 2012

With Beauty and the Beast disappointing slightly over the 3-day MLK frame, Contraband will take first place by a fairly comfortable margin, according to studio estimates released on Sunday. The action movie is set to pick up about $24.1 million, per Universal, while Disney pegs Beast's Friday-Sunday total at $18.5 million. Joyful Noise will bring in a solid, if slightly disappointing, $11.3 million for Warner Bros.. More...

Weekend Predictions: Will the Box Office have a Beautiful Weekend?

January 12th, 2012

This weekend is Martin Luther King, Jr. Day, which is not one of the biggest long weekends at the box office. (It is just too close to Christmas / New Year's to really help boost the box office significantly.) There are three films opening wide, Beauty and the Beast 3D, Contraband, and Joyful Noise, plus another film, The Iron Lady, which is expanding enough that it could reach the top ten. I don't think any of them will match last year's winner, The Green Hornet, which pulled in $33.53 million during its opening weekend. However, one can hope all three wide releases reach their potential and 2012 will come out ahead of 2011. More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Chris Farraday long ago abandoned his life of crime, but after his brother-in-law, Andy, botches a drug deal for his ruthless boss, Tim Briggs, Chris is forced back into doing what he does best—running contraband—to settle Andy’s debt. Chris is a legendary smuggler and quickly assembles a crew with the help of his best friend, Sebastian, to head to Panama and return with millions in counterfeit bills. Things quickly fall apart and with only hours to reach the cash, Chris must use his rusty skills to successfully navigate a treacherous criminal network of brutal drug lords, cops and hit men before his wife, Kate, and sons become their target.

Metrics

Opening Weekend:$24,349,815 (36.6% of total gross)
Legs:2.73 (domestic box office/biggest weekend)
Domestic Share:67.6% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 3.9 times production budget)
Theater counts:2,863 opening theaters/2,870 max. theaters, 4.3 weeks average run per theater
Infl. Adj. Dom. BO $90,096,955

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: January 13th, 2012 (Wide) by Universal
International Releases: March 16th, 2012 (Wide) (United Kingdom)
March 23rd, 2012 (Wide) (Nigeria)
May 16th, 2012 (Wide) (France)
May 16th, 2012 (Wide) (Switzerland)
May 17th, 2012 (Wide) (Peru)
... Show all releases
Video Release: April 24th, 2012 by Universal Home Entertainment
MPAA Rating: R for violence, pervasive language and brief drug use.
(Rating bulletin 2182, 7/27/2011)
Running Time: 109 minutes
Comparisons: vs. Runner Runner
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Keywords: Surprise Twist, Organized Crime, Out of Retirement, One Last Job, Foreign-Language Remake, Prologue, Revenge, Addiction, Narcotics, Action Thriller, Betrayal, No Honor Among Thieves
Source:Remake
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Relativity Media, Working Title Films, Blueeyes, Leverage, Closest to the Hole, Universal Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic January Weekend 64 $24,349,815 Jan 13, 2012 3
Top Remake Weekend Domestic 56 $24,349,815 Jan 13, 2012 3
Martin Luther King (All Movies, 3-Day) 22 $24,349,815 Jan 13, 2012 3
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 28 $34,697,724 Jan 13, 2012 3
Martin Luther King (All Movies, 4-Day, Fri-Mon) 23 $28,515,480 Jan 13, 2012 3
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 28 $40,633,670 Jan 13, 2012 3
Martin Luther King (Opening, 3-Day) 14 $24,349,815 Jan 13, 2012 3
Martin Luther King (Opening, 3-Day, Inflation Adjusted) 18 $34,697,724 Jan 13, 2012 3
Martin Luther King (Opening, 4-Day, Fri-Mon) 15 $28,515,480 Jan 13, 2012 3
Martin Luther King (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 19 $40,633,670 Jan 13, 2012 3

Leading Cast

Mark Wahlberg    Chris Farraday
Kate Beckinsale    Kate Farraday

Supporting Cast

Ben Foster    Sebastian Abney
Giovanni Ribisi    Tim Briggs
Lukas Haas    Danny Raymer
Caleb Landry-Jones    Andy
Diego Luna    Gonzalo
Jason Mitchell    Walter
Paul LeBlanc    CBP Officer
Michael J. Taylor    Band Member - Lead Vocals
John Russ Broussard    Band Member - Washboard
Mike Broussard    Band Member - Saxaphone
Arthur Thomas    Band Member - Drums
Amber Gaiennie    Danny's Bride
Kent Jude Bernard    Tommy Raymer
Andrew Autin    Band Member - Guitar
Beau St Pierre    Band Member - Trumpet
Ashton McGee    Band Member - Trombone
Telissa Long    Band Member - Vocals
Norman Landeche IV    Band Member - Piano
David O Hara    Jim Church
Anthony Coleman    Marcus
Jackson Beals    Desmond
Allan Maxwell    Band Member - Bass
Jaqueline Fleming    Jeanie
Connor Hill    Michael
Bryce McDaniel    Eddie
John Wilmot    House Owner
Dane Rhodes    AA Guy
Juliette Marie Enright    Sadie
William Lucking    Bud Farraday
Ritchie Montgomery    Sebastian's Cousin
Viktor Hernandez    Edwin
Shannon Maris    Interviewer
J. Omar Castro    Benito
Michael L. Nesbitt    Chief Mate
Jack Landry    Second Mate
J.K. Simmons    Captain Camp
Kevin 'Lucky' Johnson    Tarik
Ólafur Darri Ólafsson    Olaf
Carlos Compean    Prot Pilot
Kirk Bovill    Crew Member
Rose Bianco    Superintendent
Brian Nguyen    Taxi Driver
Roland Ruiz    Kid
Ian Casselberry    Kinkos
Victor Lopez    Skinny Kid
Laura Bergeron-Iglesias    Rosa
Eddie Fiola    Armored Truck Drivers
Max Daniels    Armored Truck Driver
Joshua Teixidor    Boss
Randy Austin    Deckhand
Anthony Frederick    CBP Officer
Michael Beasley    Davis
Turner Crumbley    Laird
Lance Nichols    CBP Agent
Anthony Ace Thomas    Construction Worker
Eric Weinstein    Trucker
Cecil Brown    Auctioneer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Baltasar Kormakur    Director
Aaron Guzikowski    Screenwriter
Arnaldur Indridason    Based Upon the Film "Reykjavik-Rotterdam" Written by
Oskar Jonasson    Based Upon the Film "Reykjavik-Rotterdam" Written by
Tim Bevan    Producer
Eric Fellner    Producer
Baltasar Kormakur    Producer
Stephen Levinson    Producer
Mark Wahlberg    Producer
Liza Chasin    Executive Producer
Evan Hayes    Executive Producer
Bill Johnson    Executive Producer
Barry Ackroyd    Director of Photography
Tony Fanning    Production Designer
Elisabet Ronalds    Editor
Jenny Eagan    Costume Designer
Clinton Shorter    Composer
Sheila Jaffe    Casting
Bill Johnson    Unit Production Manager
Michele Ziegler    First Assistant Director
Xanthus Valan    Second Assistant Director
Igor Meglic    Second Unit Camera

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: New Releases Go Haywire

May 16th, 2012

We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters. More...

DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market

May 15th, 2012

New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market. More...

Blu-ray Sales: Contraband Can't Hide at the Top

May 8th, 2012

There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment. More...

DVD Sales: Contraband Smuggled to the Top

May 8th, 2012

Contraband benefited from a really weak slate of new releases and this helped it earn first place on the DVD sales chart. During its first week of release, it sold 470,000 units and generated $7.52 million, which is good given its box office numbers. More...

Blu-ray Sales: Mission did the Impossible

May 2nd, 2012

Mission: Impossible - Ghost Protocol led all new releases topping the Blu-ray sales chart with an impressive debut of 1.34 million units / $29.51 million. Its opening week Blu-ray share was an outstanding 67%. As a result of this fantastic opening, I'm making a bold prediction. By the end of the year, a summer blockbuster will open with a Blu-ray share of 75%. More...

DVD and Blu-ray Releases for April 24th, 2012

April 24th, 2012

It's slow week for new releases, a really slow week. According to Amazon.com, the best selling new release is Contraband. It was the biggest box office hit released in January, but it was still no more than a midlevel hit. The second best selling release of the week is The Innkeepers, which is a sign that it is a slow week. Don't get me wrong, I'm looking forward to seeing the movie, but it is a limited release that struggled to find an audience in theaters and it shouldn't be the high on the chart. The third best selling new release of the week is the latest Fullmetal Alchemist release, which is even more surprising, as Anime is still very much a niche market release. The fourth best selling release is Car 54 Where Are You?. Really? I'm surprised anyone remembers that TV show. Are there any releases that are worth picking up? Perhaps even contenders for pick of the week? Actually, The Innkeepers on Blu-ray is in the running, as is Pariah on Blu-ray. However, in the end I went with Todd and The Book Of Pure Evil: Season 1, giving it the rarely awarded Puck of the Week. More...

Featured Blu-ray / DVD Review: Contraband

April 24th, 2012

Contraband was an early year action film and generally these films are pretty bad and generally don't have a lot of box office power. This film did better that most in both areas, but is that damning it with faint praise? Or is this a good movie regardless of the release date? And if it is the latter, is the DVD and / or Blu-ray worth picking up? More...

Weekend Wrap-Up: Underworld Rises to the Top

January 23rd, 2012

2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total. More...

Weekend Predictions: Will the Box Office Wake Up?

January 19th, 2012

It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison. More...

Weekend Wrap-Up: Contrary to Expectations

January 18th, 2012

Martin Luther King, Jr. Day long weekend was mostly filled with good news, with all three films doing at least respectable business, while we had a couple holdovers which beat expectations. Contraband was surprisingly strong earning top spot with relative ease. And while it couldn't match The Green Hornet's debut from last year, the overall box office was very solid at $132 million over three days and $163 million over four. The three-day total was 5% lower than last weekend, but 1.5% higher than last year. The four-day total was 2.6% higher than last year. It's obviously way too early to judge 2012's box office run, but at the moment it is 14% higher than last year's pace at $483 million to $423 million. More...

MLK 3-Day Estimates: Contraband Steals the Weekend

January 15th, 2012

With Beauty and the Beast disappointing slightly over the 3-day MLK frame, Contraband will take first place by a fairly comfortable margin, according to studio estimates released on Sunday. The action movie is set to pick up about $24.1 million, per Universal, while Disney pegs Beast's Friday-Sunday total at $18.5 million. Joyful Noise will bring in a solid, if slightly disappointing, $11.3 million for Warner Bros.. More...

Weekend Predictions: Will the Box Office have a Beautiful Weekend?

January 12th, 2012

This weekend is Martin Luther King, Jr. Day, which is not one of the biggest long weekends at the box office. (It is just too close to Christmas / New Year's to really help boost the box office significantly.) There are three films opening wide, Beauty and the Beast 3D, Contraband, and Joyful Noise, plus another film, The Iron Lady, which is expanding enough that it could reach the top ten. I don't think any of them will match last year's winner, The Green Hornet, which pulled in $33.53 million during its opening weekend. However, one can hope all three wide releases reach their potential and 2012 will come out ahead of 2011. More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 13, 2012 1 $24,349,815   2,863 $8,505   $24,349,815 1
Jan 20, 2012 3 $12,039,605 -51% 2,870 $4,195   $45,937,525 2
Jan 27, 2012 7 $6,704,360 -44% 2,650 $2,530   $56,573,860 3
Feb 3, 2012 11 $3,408,255 -49% 2,047 $1,665   $62,021,555 4
Feb 10, 2012 17 $1,259,340 -63% 1,081 $1,165   $64,642,825 5
Feb 17, 2012 21 $539,685 -57% 420 $1,285   $65,765,705 6
Feb 24, 2012 37 $172,375 -68% 197 $875   $66,173,385 7
Mar 2, 2012 36 $120,620 -30% 148 $815   $66,362,065 8
Mar 9, 2012 42 $78,540 -35% 119 $660   $66,489,425 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 13, 2012 1 $8,631,945     2,863 $3,015   $8,631,945 1
Jan 14, 2012 1 $8,517,425 -1%   2,863 $2,975   $17,149,370 2
Jan 15, 2012 1 $7,200,445 -15%   2,863 $2,515   $24,349,815 3
Jan 16, 2012 2 $4,165,665 -42%   2,863 $1,455   $28,515,480 4
Jan 17, 2012 1 $2,175,880 -48%   2,863 $760   $30,691,360 5
Jan 18, 2012 1 $1,631,910 -25%   2,863 $570   $32,323,270 6
Jan 19, 2012 1 $1,574,650 -4%   2,863 $550   $33,897,920 7
Jan 20, 2012 3 $3,673,555 +133% -57% 2,870 $1,280   $37,571,475 8
Jan 21, 2012 3 $5,840,450 +59% -31% 2,870 $2,035   $43,411,925 9
Jan 22, 2012 4 $2,525,600 -57% -65% 2,870 $880   $45,937,525 10
Jan 23, 2012 3 $1,018,850 -60% -76% 2,870 $355   $46,956,375 11
Jan 24, 2012 3 $1,148,000 +13% -47% 2,870 $400   $48,104,375 12
Jan 25, 2012 3 $875,350 -24% -46% 2,870 $305   $48,979,725 13
Jan 26, 2012 3 $889,775 +2% -43% 2,870 $310   $49,869,500 14
Jan 27, 2012 7 $1,907,985 +114% -48% 2,650 $720   $51,777,485 15
Jan 28, 2012 7 $3,034,250 +59% -48% 2,650 $1,145   $54,811,735 16
Jan 29, 2012 6 $1,762,125 -42% -30% 2,650 $665   $56,573,860 17
Jan 30, 2012 6 $490,250 -72% -52% 2,650 $185   $57,064,110 18
Jan 31, 2012 8 $569,750 +16% -50% 2,650 $215   $57,633,860 19
Feb 1, 2012 7 $489,995 -14% -44% 2,650 $185   $58,123,855 20
Feb 2, 2012 7 $489,445 n/c -45% 2,650 $185   $58,613,300 21
Feb 3, 2012 11 $1,125,850 +130% -41% 2,047 $550   $59,739,150 22
Feb 4, 2012 11 $1,811,595 +61% -40% 2,047 $885   $61,550,745 23
Feb 5, 2012 12 $470,810 -74% -73% 2,047 $230   $62,021,555 24
Feb 6, 2012 10 $337,755 -28% -31% 2,047 $165   $62,359,310 25
Feb 7, 2012 10 $399,595 +18% -30% 2,047 $195   $62,758,905 26
Feb 8, 2012 10 $317,025 -21% -35% 2,047 $155   $63,075,930 27
Feb 9, 2012 10 $307,555 -3% -37% 2,047 $150   $63,383,485 28
Feb 10, 2012 - $362,135 +18% -68% 1,081 $335   $63,745,620 29
Feb 11, 2012 - $572,930 +58% -68% 1,081 $530   $64,318,550 30
Feb 12, 2012 - $324,275 -43% -31% 1,081 $300   $64,642,825 31
Feb 13, 2012 - $102,155 -68% -70% 1,081 $95   $64,744,980 32
Feb 14, 2012 - $259,440 +154% -35% 1,081 $240   $65,004,420 33
Feb 15, 2012 - $108,095 -58% -66% 1,081 $100   $65,112,515 34
Feb 16, 2012 - $113,505 +5% -63% 1,081 $105   $65,226,020 35
Feb 17, 2012 - $138,585 +22% -62% 420 $330   $65,364,605 36
Feb 18, 2012 - $224,700 +62% -61% 420 $535   $65,589,305 37
Feb 19, 2012 - $176,400 -21% -46% 420 $420   $65,765,705 38
Feb 20, 2012 - $94,500 -46% -7% 420 $225   $65,860,205 39
Feb 21, 2012 - $52,495 -44% -80% 420 $125   $65,912,700 40
Feb 22, 2012 - $44,085 -16% -59% 420 $105   $65,956,785 41
Feb 23, 2012 - $44,225 n/c -61% 420 $105   $66,001,010 42
Feb 24, 2012 - $50,235 +14% -64% 197 $255   $66,051,245 43
Feb 25, 2012 - $77,815 +55% -65% 197 $395   $66,129,060 44
Feb 26, 2012 - $44,325 -43% -75% 197 $225   $66,173,385 45
Feb 27, 2012 - $16,745 -62% -82% 197 $85   $66,190,130 46
Feb 28, 2012 - $17,730 +6% -66% 197 $90   $66,207,860 47
Feb 29, 2012 - $15,760 -11% -64% 197 $80   $66,223,620 48
Mar 1, 2012 - $17,825 +13% -60% 197 $90   $66,241,445 49
Mar 2, 2012 - $32,560 +83% -35% 197 $165   $66,274,005 50
Mar 3, 2012 - $56,980 +75% -27% 197 $289   $66,330,985 51
Mar 4, 2012 - $31,080 -45% -30% 197 $158   $66,362,065 52
Mar 5, 2012 - $11,100 -64% -34% 197 $56   $66,373,165 53
Mar 6, 2012 - $13,990 +26% -21% 197 $71   $66,387,155 54
Mar 7, 2012 - $11,150 -20% -29% 197 $57   $66,398,305 55
Mar 8, 2012 - $12,580 +13% -29% 197 $64   $66,410,885 56
Mar 9, 2012 - $20,825 +66% -36% 119 $175   $66,431,710 57
Mar 10, 2012 - $33,915 +63% -40% 119 $285   $66,465,625 58
Mar 11, 2012 - $23,800 -30% -23% 119 $200   $66,489,425 59
Mar 12, 2012 - $8,925 -63% -20% 119 $75   $66,498,350 60
Mar 13, 2012 - $10,115 +13% -28% 119 $85   $66,508,465 61
Mar 14, 2012 - $9,475 -6% -15% 119 $80   $66,517,940 62
Mar 15, 2012 - $10,060 +6% -20% 119 $85   $66,528,000 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 13, 2012 1 $33,897,920   2,863 $11,840   $33,897,920 1
Jan 20, 2012 3 $15,971,580 -53% 2,870 $5,565   $49,869,500 2
Jan 27, 2012 7 $8,743,800 -45% 2,650 $3,300   $58,613,300 3
Feb 3, 2012 11 $4,770,185 -45% 2,047 $2,330   $63,383,485 4
Feb 10, 2012 17 $1,842,535 -61% 1,081 $1,704   $65,226,020 5
Feb 17, 2012 22 $774,990 -58% 420 $1,845   $66,001,010 6
Feb 24, 2012 36 $240,435 -69% 197 $1,220   $66,241,445 7
Mar 2, 2012 33 $169,440 -30% 148 $1,145   $66,410,885 8
Mar 9, 2012 44 $117,115 -31% 119 $984   $66,528,000 9

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Bolivia 7/12/2012 $8,773 3 3 6 $15,300 12/29/2018
Ecuador 6/15/2012 $20,183 17 18 56 $58,300 12/29/2018
France 5/16/2012 $684,393 141 141 274 $980,793 12/10/2015
Italy 7/25/2012 $206,802 220 220 775 $1,051,543 12/11/2015
Nigeria 3/23/2012 $0 0 1 1 $22,638 12/29/2018
Peru 5/17/2012 $58,202 22 22 57 $108,894 12/29/2018
Switzerland 5/16/2012 $42,664 10 10 10 $50,731 12/10/2015
United Kingdom 3/16/2012 $0 0 13 13 $3,312,446 12/6/2015
Uruguay 6/29/2012 $7,307 2 2 6 $15,221 12/29/2018
Venezuela 5/18/2012 $132,407 38 38 93 $374,695 12/10/2015
 
Rest of World $25,888,294
 
International Total$31,878,855 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 29, 20121464,384 464,384$7,425,500$7,425,5001
May 6, 20125134,927-71% 599,311$2,695,841$10,121,3412
May 13, 20121073,192-46% 672,503$1,462,376$11,583,7173
May 20, 20121349,741-32% 722,244$992,830$12,576,5474
May 27, 20121634,007-32% 756,251$678,780$13,255,3275
Jun 3, 20122325,000-26% 781,251$456,250$13,711,5776
Jun 10, 20122720,084-20% 801,335$317,528$14,029,1057

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 29, 20121216,936 216,936$4,781,269$4,781,2691
May 6, 2012440,779-81% 257,715$1,004,788$5,786,0572
May 13, 2012627,993-31% 285,708$697,872$6,483,9293
May 20, 20121019,640-30% 305,348$489,813$6,973,7424
May 27, 20121810,745-45% 316,093$267,882$7,241,6245

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.