July 22nd, 2007
As expected, The Transformers fell to second place this week, what wasn't expected was how well it held on. The film was down a mere 23% to $36.13 million on 3667 screens in 31 markets for a total of $146.66 million internationally. The film opened in China with a record-setting $12.6 million on 300 screens over the first five days while it earned $498,000 on 71 in Greece and $258,000 from 28 in Israel. The film's best market so far has been South Korea where it has taken in $39.52 million in three weeks, including $5.76 million on 540 screens this past weekend. This is a record for a non-South Korean film and an unexpectedly strong performance. Additionally, the film has yet to open in a number of major markets including the U.K., Japan, France, and Mexico and should hit $300 million internationally and $600 million worldwide, if not more.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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