Daybreakers (2010)

Daybreakers poster
Theatrical Performance
Domestic Box Office $30,101,577Details
International Box Office $21,343,926Details
Worldwide Box Office $51,445,503
Home Market Performance
Est. Domestic DVD Sales $14,365,766 Details
Est. Domestic Blu-ray Sales $3,341,720 Details
Total Est. Domestic Video Sales $17,707,486
Further financial details...

Metrics

Opening Weekend:$15,146,692 (50.3% of total gross)
Legs:1.99 (domestic box office/biggest weekend)
Domestic Share:58.5% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 2.6 times production budget)
Theater counts:2,523 opening theaters/2,523 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $41,127,371

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: January 8th, 2010 (Wide) by Lionsgate
Video Release: May 11th, 2010 by Lionsgate Home Entertainment
MPAA Rating: R For strong bloody violence, language and brief nudity
Running Time: 98 minutes
Comparisons: vs. Blair Witch
Create your own comparison chart…
Keywords: Vampire, Action Horror, 2000s, 2010s, Near Future, Epidemic, Pharmaceuticals, Epilogue, Voiceover/Narration, Corporate Malfeasance
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Lionsgate, Screen Australia, Pacific Film & Television Commission, Furst Films
Production Countries: Australia, United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day) 279 $5,185,554 Jan 15, 2010 10
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 342 $7,426,710 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon) 218 $6,132,472 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 226 $8,782,880 Jan 15, 2010 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 4 $15,146,692   2,523 $6,003   $15,146,692 1
Jan 15, 2010 11 $5,185,554 -66% 2,523 $2,055   $24,373,955 2
Jan 22, 2010 14 $1,551,703 -70% 1,523 $1,019   $28,096,998 3
Jan 29, 2010 19 $699,338 -55% 725 $965   $29,423,555 4
Feb 5, 2010 25 $290,080 -59% 338 $858   $29,975,979 5

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 8, 2010 2 $5,895,356     2,523 $2,337   $5,895,356 1
Jan 9, 2010 4 $5,619,100 -5%   2,523 $2,227   $11,514,456 2
Jan 10, 2010 4 $3,632,236 -35%   2,523 $1,440   $15,146,692 3
Jan 11, 2010 3 $1,193,254 -67%   2,523 $473   $16,339,946 4
Jan 12, 2010 4 $1,123,088 -6%   2,523 $445   $17,463,034 5
Jan 13, 2010 4 $898,012 -20%   2,523 $356   $18,361,046 6
Jan 14, 2010 4 $827,355 -8%   2,523 $328   $19,188,401 7
Jan 15, 2010 10 $1,562,383 +89% -73% 2,523 $619   $20,750,784 8
Jan 16, 2010 11 $2,003,489 +28% -64% 2,523 $794   $22,754,273 9
Jan 17, 2010 10 $1,619,682 -19% -55% 2,523 $642   $24,373,955 10
Jan 18, 2010 12 $946,918 -42% -21% 2,523 $375   $25,320,873 11
Jan 19, 2010 10 $445,051 -53% -60% 2,523 $176   $25,765,924 12
Jan 20, 2010 8 $391,644 -12% -56% 2,523 $155   $26,157,568 13
Jan 21, 2010 10 $387,727 -1% -53% 2,523 $154   $26,545,295 14
Jan 22, 2010 - $475,944 +23% -70% 1,523 $313   $27,021,239 15
Jan 23, 2010 - $696,761 +46% -65% 1,523 $457   $27,718,000 16
Jan 24, 2010 - $378,998 -46% -77% 1,523 $249   $28,096,998 17
Jan 25, 2010 - $159,513 -58% -83% 1,523 $105   $28,256,511 18
Jan 26, 2010 - $162,703 +2% -63% 1,523 $107   $28,419,214 19
Jan 27, 2010 - $148,060 -9% -62% 1,523 $97   $28,567,274 20
Jan 28, 2010 - $156,943 +6% -60% 1,523 $103   $28,724,217 21
Jan 29, 2010 - $211,405 +35% -56% 725 $292   $28,935,622 22
Jan 30, 2010 - $303,296 +43% -56% 725 $418   $29,238,918 23
Jan 31, 2010 - $184,637 -39% -51% 725 $255   $29,423,555 24
Feb 1, 2010 - $68,315 -63% -57% 725 $94   $29,491,870 25
Feb 2, 2010 - $64,899 -5% -60% 725 $90   $29,556,769 26
Feb 3, 2010 - $65,548 +1% -56% 725 $90   $29,622,317 27
Feb 4, 2010 - $63,582 -3% -59% 725 $88   $29,685,899 28
Feb 5, 2010 - $90,613 +43% -57% 338 $268   $29,776,512 29
Feb 6, 2010 - $139,891 +54% -54% 338 $414   $29,916,403 30
Feb 7, 2010 - $59,576 -57% -68% 338 $176   $29,975,979 31
Feb 8, 2010 - $31,575 -47% -54% 338 $93   $30,007,554 32
Feb 9, 2010 - $31,259 -1% -52% 338 $92   $30,038,813 33
Feb 10, 2010 - $30,321 -3% -54% 338 $90   $30,069,134 34
Feb 11, 2010 - $32,443 +7% -49% 338 $96   $30,101,577 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 4 $19,188,401   2,523 $7,605   $19,188,401 1
Jan 15, 2010 11 $7,356,894 -62% 2,523 $2,916   $26,545,295 2
Jan 22, 2010 14 $2,178,922 -70% 1,523 $1,431   $28,724,217 3
Jan 29, 2010 18 $961,682 -56% 725 $1,326   $29,685,899 4
Feb 5, 2010 24 $415,678 -57% 338 $1,230   $30,101,577 5

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 16, 20104265,990 265,990$4,886,236$4,886,2361
May 23, 2010892,136-65% 358,126$1,692,538$6,578,7742
May 30, 20101255,146-40% 413,272$1,102,369$7,681,1433
Jun 6, 20102333,534-39% 446,806$684,764$8,365,9074
Jun 13, 20102316,494-51% 463,300$343,900$8,709,8075
Jun 20, 20102926,349+60% 489,649$538,047$9,247,8546
Jun 27, 20103021,813-17% 511,462$450,002$9,697,8567

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 16, 2010482,602 82,602$2,064,227$2,064,2271
May 23, 20101117,459-79% 100,061$325,612$2,389,8392
May 30, 2010178,130-53% 108,191$195,762$2,585,6013
Oct 10, 2010159,156 130,043$124,161$2,928,15322

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Ethan Hawke    Edward Dalton

Supporting Cast

Willem Dafoe    Lionel "Elvis" Cormac
Sam Neill    Charles Bromley
Claudia Karvan    Audrey Bennett
Michael Dorman    Frankie Dalton
Vince Colosimo    Christopher Caruso
Isabel Lucas    Alison Bromley

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Spierig    Director
Peter Spierig    Director
Michael Spierig    Screenwriter
Peter Spierig    Screenwriter
Bryan Furst    Producer
Jason Constantine    Executive Producer
Peter Block    Executive Producer

DVD Sales: Legion and Avatar Claim Top Spot

May 25th, 2010

While this week's collection of new releases was less than impressive, there were still a number of bright spots on this week's DVD Sales Chart. Firstly, we had a new number one, as Legion led the way with 457,000 units sold. However, in terms of total dollars, it was second with $8.21 million in sales. More...

DVD and Blu-ray Releases for May 11th, 2010

May 11th, 2010

With a lot of competition from summer blockbusters, it comes as no surprise that the quality and quantity of releases is way down this week. The best selling release is Daria: The Complete Series, which is also clearly the Pick of the Week. More...

Featured Blu-ray / DVD Review: Daybreakers

May 9th, 2010

I've said it many times in the past and I will say it many, many times more in the future: January is arguably the worst time of year to release a movie. Not only are the holidays over, meaning the box office potential is sharply down, but also the competition is extreme on both ends of the spectrum. You have massive blockbusters that are still going strong, as well as Oscar contenders that opened in limited release and are just now expanding wide. Into this, Daybreakers was thrown. In fact, it was the first wide release of the year. So how well does it fare? More...

International Details: Princess hits Regal Milestone

March 14th, 2010

The Princess and the Frog remained in sixth place with $5.18 million on 3019 screens in 35 markets for a total of $149.82 million internationally and $253.53 million worldwide. This past week it opened in Japan, struggling into fifth place with $1.02 million on 363 screens. Even with that disappointing result, it should do well enough on the home market to show a profit relatively soon. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

More Records Fall to Avatar

January 19th, 2010

It was a record breaking Martin Luther King long weekend, as Avatar remained in top spot at least for three out of the four days, and for the weekend as a whole. Its record-breaking weekend helped the overall box office hit $170 million over three days and $210 million over four. This was down compared to last year by 12% over three days and 9% over four, which makes it the first down weekend in two months. Even so, year-to-date, 2010 is still ahead of 2009's pace by nearly 15%, $707 million to $616 million, but this is the first bit of bad news we've had so far. Perhaps next weekend will be strong and this will be nothing but a minor blip. More...

International Details - More International Flavor

January 17th, 2010

More than half the films on this week's International Details column were international films, starting with sixth place Io, loro E Lara. That film placed first in Italy with $7.56 million on 608 screens over the weekend, giving it $12.91 million in total. More...

Contest - Getting Back To Normal - Winning Announcement

January 15th, 2010

The winners of our Getting Back To Normal contest were determined and they are... More...

Avatar Has Another Titanic Weekend

January 11th, 2010

There were few major surprises over the weekend, but the biggest was Avatar's unbelievable hold, as the film again beat expectations. The overall box office also beat expectations with $162 million. This was 27% lower than last weekend, but, more importantly, it was up 9.5% compared to the same weekend last year. It's very early in the year, but 2010 already has more than a $100 million lead over 2009's pace, leading $447 million to $341 million. More...

Weekend Estimates: Avatar Rolls On as Daybreakers Leads New Releases

January 10th, 2010

It was another weekend of total box office domination for Avatar, according to studio estimates released on Sunday. With $48.5 million, the alien adventure movie was down just 29% from New Year's weekend, and shot past $400 million. Fox estimates it will have $429 million by the end of the day on Sunday. The new releases were never going to compete at that level, but Daybreakers had a decent opening with a 3-day estimate of $15 million, enough only for 4th place behind Sherlock Holmes ($16.1 million for $165.2 million cume) and Alvin and the Chipmunks: The Squeakquel) ($16.3 million for $178.2 million). More...

Will New Releases Break Avatar's Hold on the Box Office?

January 7th, 2010

It's tough to be a studio releasing a new film this weekend, as all the hype is going to the holdovers, almost all of which is going to Avatar's massive box office run. None of the new releases have any real hope of making a dent in that films' box office dominance, while it is possible that none of the new releases will reach the top three over the weekend. That said, there's a chance that Avatar will make more money this weekend than the combined openings of last year's two biggest releases, while there's little doubt the year-over-year comparison will continue to impress. More...

Contest - Getting Back To Normal

January 1st, 2010

After a one week absence caused by the total lack of activity at the box office, the box office prediction contest is back. The target film this week is Daybreakers, which could be the first big hit of the year. Or it could be crushed by three holdovers. Regardless, in order to win, one must simply predict the opening weekend box office number for Daybreakers. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Paranormal Activity prize pack, which includes a backpack, ouija board kit, and more. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

New Movie Trailers

June 27th, 2009

This week, we're starting a new feature on the site: a weekly round-up of movie trailers added to the site. For your convenience, the trailers are added to the movie's page, along with cast and crew information, and, of course, box office data once the movie goes into release. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$15,146,692 (50.3% of total gross)
Legs:1.99 (domestic box office/biggest weekend)
Domestic Share:58.5% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 2.6 times production budget)
Theater counts:2,523 opening theaters/2,523 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $41,127,371

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: January 8th, 2010 (Wide) by Lionsgate
Video Release: May 11th, 2010 by Lionsgate Home Entertainment
MPAA Rating: R For strong bloody violence, language and brief nudity
Running Time: 98 minutes
Comparisons: vs. Blair Witch
Create your own comparison chart…
Keywords: Vampire, Action Horror, 2000s, 2010s, Near Future, Epidemic, Pharmaceuticals, Epilogue, Voiceover/Narration, Corporate Malfeasance
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Lionsgate, Screen Australia, Pacific Film & Television Commission, Furst Films
Production Countries: Australia, United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day) 279 $5,185,554 Jan 15, 2010 10
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 342 $7,426,710 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon) 218 $6,132,472 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 226 $8,782,880 Jan 15, 2010 10

Leading Cast

Ethan Hawke    Edward Dalton

Supporting Cast

Willem Dafoe    Lionel "Elvis" Cormac
Sam Neill    Charles Bromley
Claudia Karvan    Audrey Bennett
Michael Dorman    Frankie Dalton
Vince Colosimo    Christopher Caruso
Isabel Lucas    Alison Bromley

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Spierig    Director
Peter Spierig    Director
Michael Spierig    Screenwriter
Peter Spierig    Screenwriter
Bryan Furst    Producer
Jason Constantine    Executive Producer
Peter Block    Executive Producer

DVD Sales: Legion and Avatar Claim Top Spot

May 25th, 2010

While this week's collection of new releases was less than impressive, there were still a number of bright spots on this week's DVD Sales Chart. Firstly, we had a new number one, as Legion led the way with 457,000 units sold. However, in terms of total dollars, it was second with $8.21 million in sales. More...

DVD and Blu-ray Releases for May 11th, 2010

May 11th, 2010

With a lot of competition from summer blockbusters, it comes as no surprise that the quality and quantity of releases is way down this week. The best selling release is Daria: The Complete Series, which is also clearly the Pick of the Week. More...

Featured Blu-ray / DVD Review: Daybreakers

May 9th, 2010

I've said it many times in the past and I will say it many, many times more in the future: January is arguably the worst time of year to release a movie. Not only are the holidays over, meaning the box office potential is sharply down, but also the competition is extreme on both ends of the spectrum. You have massive blockbusters that are still going strong, as well as Oscar contenders that opened in limited release and are just now expanding wide. Into this, Daybreakers was thrown. In fact, it was the first wide release of the year. So how well does it fare? More...

International Details: Princess hits Regal Milestone

March 14th, 2010

The Princess and the Frog remained in sixth place with $5.18 million on 3019 screens in 35 markets for a total of $149.82 million internationally and $253.53 million worldwide. This past week it opened in Japan, struggling into fifth place with $1.02 million on 363 screens. Even with that disappointing result, it should do well enough on the home market to show a profit relatively soon. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

More Records Fall to Avatar

January 19th, 2010

It was a record breaking Martin Luther King long weekend, as Avatar remained in top spot at least for three out of the four days, and for the weekend as a whole. Its record-breaking weekend helped the overall box office hit $170 million over three days and $210 million over four. This was down compared to last year by 12% over three days and 9% over four, which makes it the first down weekend in two months. Even so, year-to-date, 2010 is still ahead of 2009's pace by nearly 15%, $707 million to $616 million, but this is the first bit of bad news we've had so far. Perhaps next weekend will be strong and this will be nothing but a minor blip. More...

International Details - More International Flavor

January 17th, 2010

More than half the films on this week's International Details column were international films, starting with sixth place Io, loro E Lara. That film placed first in Italy with $7.56 million on 608 screens over the weekend, giving it $12.91 million in total. More...

Contest - Getting Back To Normal - Winning Announcement

January 15th, 2010

The winners of our Getting Back To Normal contest were determined and they are... More...

Avatar Has Another Titanic Weekend

January 11th, 2010

There were few major surprises over the weekend, but the biggest was Avatar's unbelievable hold, as the film again beat expectations. The overall box office also beat expectations with $162 million. This was 27% lower than last weekend, but, more importantly, it was up 9.5% compared to the same weekend last year. It's very early in the year, but 2010 already has more than a $100 million lead over 2009's pace, leading $447 million to $341 million. More...

Weekend Estimates: Avatar Rolls On as Daybreakers Leads New Releases

January 10th, 2010

It was another weekend of total box office domination for Avatar, according to studio estimates released on Sunday. With $48.5 million, the alien adventure movie was down just 29% from New Year's weekend, and shot past $400 million. Fox estimates it will have $429 million by the end of the day on Sunday. The new releases were never going to compete at that level, but Daybreakers had a decent opening with a 3-day estimate of $15 million, enough only for 4th place behind Sherlock Holmes ($16.1 million for $165.2 million cume) and Alvin and the Chipmunks: The Squeakquel) ($16.3 million for $178.2 million). More...

Will New Releases Break Avatar's Hold on the Box Office?

January 7th, 2010

It's tough to be a studio releasing a new film this weekend, as all the hype is going to the holdovers, almost all of which is going to Avatar's massive box office run. None of the new releases have any real hope of making a dent in that films' box office dominance, while it is possible that none of the new releases will reach the top three over the weekend. That said, there's a chance that Avatar will make more money this weekend than the combined openings of last year's two biggest releases, while there's little doubt the year-over-year comparison will continue to impress. More...

Contest - Getting Back To Normal

January 1st, 2010

After a one week absence caused by the total lack of activity at the box office, the box office prediction contest is back. The target film this week is Daybreakers, which could be the first big hit of the year. Or it could be crushed by three holdovers. Regardless, in order to win, one must simply predict the opening weekend box office number for Daybreakers. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Paranormal Activity prize pack, which includes a backpack, ouija board kit, and more. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

New Movie Trailers

June 27th, 2009

This week, we're starting a new feature on the site: a weekly round-up of movie trailers added to the site. For your convenience, the trailers are added to the movie's page, along with cast and crew information, and, of course, box office data once the movie goes into release. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 4 $15,146,692   2,523 $6,003   $15,146,692 1
Jan 15, 2010 11 $5,185,554 -66% 2,523 $2,055   $24,373,955 2
Jan 22, 2010 14 $1,551,703 -70% 1,523 $1,019   $28,096,998 3
Jan 29, 2010 19 $699,338 -55% 725 $965   $29,423,555 4
Feb 5, 2010 25 $290,080 -59% 338 $858   $29,975,979 5

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 8, 2010 2 $5,895,356     2,523 $2,337   $5,895,356 1
Jan 9, 2010 4 $5,619,100 -5%   2,523 $2,227   $11,514,456 2
Jan 10, 2010 4 $3,632,236 -35%   2,523 $1,440   $15,146,692 3
Jan 11, 2010 3 $1,193,254 -67%   2,523 $473   $16,339,946 4
Jan 12, 2010 4 $1,123,088 -6%   2,523 $445   $17,463,034 5
Jan 13, 2010 4 $898,012 -20%   2,523 $356   $18,361,046 6
Jan 14, 2010 4 $827,355 -8%   2,523 $328   $19,188,401 7
Jan 15, 2010 10 $1,562,383 +89% -73% 2,523 $619   $20,750,784 8
Jan 16, 2010 11 $2,003,489 +28% -64% 2,523 $794   $22,754,273 9
Jan 17, 2010 10 $1,619,682 -19% -55% 2,523 $642   $24,373,955 10
Jan 18, 2010 12 $946,918 -42% -21% 2,523 $375   $25,320,873 11
Jan 19, 2010 10 $445,051 -53% -60% 2,523 $176   $25,765,924 12
Jan 20, 2010 8 $391,644 -12% -56% 2,523 $155   $26,157,568 13
Jan 21, 2010 10 $387,727 -1% -53% 2,523 $154   $26,545,295 14
Jan 22, 2010 - $475,944 +23% -70% 1,523 $313   $27,021,239 15
Jan 23, 2010 - $696,761 +46% -65% 1,523 $457   $27,718,000 16
Jan 24, 2010 - $378,998 -46% -77% 1,523 $249   $28,096,998 17
Jan 25, 2010 - $159,513 -58% -83% 1,523 $105   $28,256,511 18
Jan 26, 2010 - $162,703 +2% -63% 1,523 $107   $28,419,214 19
Jan 27, 2010 - $148,060 -9% -62% 1,523 $97   $28,567,274 20
Jan 28, 2010 - $156,943 +6% -60% 1,523 $103   $28,724,217 21
Jan 29, 2010 - $211,405 +35% -56% 725 $292   $28,935,622 22
Jan 30, 2010 - $303,296 +43% -56% 725 $418   $29,238,918 23
Jan 31, 2010 - $184,637 -39% -51% 725 $255   $29,423,555 24
Feb 1, 2010 - $68,315 -63% -57% 725 $94   $29,491,870 25
Feb 2, 2010 - $64,899 -5% -60% 725 $90   $29,556,769 26
Feb 3, 2010 - $65,548 +1% -56% 725 $90   $29,622,317 27
Feb 4, 2010 - $63,582 -3% -59% 725 $88   $29,685,899 28
Feb 5, 2010 - $90,613 +43% -57% 338 $268   $29,776,512 29
Feb 6, 2010 - $139,891 +54% -54% 338 $414   $29,916,403 30
Feb 7, 2010 - $59,576 -57% -68% 338 $176   $29,975,979 31
Feb 8, 2010 - $31,575 -47% -54% 338 $93   $30,007,554 32
Feb 9, 2010 - $31,259 -1% -52% 338 $92   $30,038,813 33
Feb 10, 2010 - $30,321 -3% -54% 338 $90   $30,069,134 34
Feb 11, 2010 - $32,443 +7% -49% 338 $96   $30,101,577 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 4 $19,188,401   2,523 $7,605   $19,188,401 1
Jan 15, 2010 11 $7,356,894 -62% 2,523 $2,916   $26,545,295 2
Jan 22, 2010 14 $2,178,922 -70% 1,523 $1,431   $28,724,217 3
Jan 29, 2010 18 $961,682 -56% 725 $1,326   $29,685,899 4
Feb 5, 2010 24 $415,678 -57% 338 $1,230   $30,101,577 5

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 16, 20104265,990 265,990$4,886,236$4,886,2361
May 23, 2010892,136-65% 358,126$1,692,538$6,578,7742
May 30, 20101255,146-40% 413,272$1,102,369$7,681,1433
Jun 6, 20102333,534-39% 446,806$684,764$8,365,9074
Jun 13, 20102316,494-51% 463,300$343,900$8,709,8075
Jun 20, 20102926,349+60% 489,649$538,047$9,247,8546
Jun 27, 20103021,813-17% 511,462$450,002$9,697,8567

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 16, 2010482,602 82,602$2,064,227$2,064,2271
May 23, 20101117,459-79% 100,061$325,612$2,389,8392
May 30, 2010178,130-53% 108,191$195,762$2,585,6013
Oct 10, 2010159,156 130,043$124,161$2,928,15322

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.